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Quality Content

Over 6,225 pieces of content and counting.
From blog posts to infographics to eBooks,
we build content that connects with prospects.

Marketing Services for Technology Service Providers and Software Vendors

Strategy, content and social media marketing for VARs, MSPs, ISVs
Partner training and marketing programs for technology vendors selling through channel.
Content
Channel
Social
Strategy
Campaigns
Training
Selling through the channel?
Give your partners the marketing resources they need to succeed.
We’ve developed channel programs for vendors including Microsoft, Sage, Intacct and Intel.

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We know the channel
Everyone on our team has years of experience working with technology channel partners.
We understand firsthand the marketing challenges that partners, ISVs and vendors face.

Tom Rogers, Marketing Manager, Intellitec Solutions
Working with the Partner Marketing Group has brought our Case Study creation to a better level. It has simplified the  process of obtaining customer success stories, and putting out a clear and concise message of how our consulting engagements have helped our clients.
Christopher Johnsen, Partner, BDO Canada
Throughout our 5 year relationship with The Partner Marketing Group, BDO Solutions has benefited from the knowledge, direction, Microsoft connections and information provided via the Virtual Director program. The dedicated and knowledgeable resources directed and assisted our internal marketing team to focus on quickly growing our Microsoft Dynamics practice. In particular via weekly calls, Cheryl Salazar ensured we stayed on plan, executed our marketing initiatives, embedded our blogging cadence, and helped us establish our online web and social presence to grow our Microsoft business throughout Canada.
Marleen De Winter, Director of Marketing, Integrity Data
We love working with the Partner Marketing Group because they are friendly professionals with a pool of experienced people that provide us with anything from blogs to infographics and newsletter copy – all in a timely manner.
Aimee Agnew, Marketing & Communications Manager, Arctic Information Technology, Inc.
I love working with The Partner Marketing Group team!! They are a dependable extension of my marketing department (of one) and are my go-to partner when I need help completing my to-do list. Whether they are assisting me with a marketing plan, writing customer case studies, or assisting with a Social Media campaign…. I am always impressed with their creativity and professionalism. It really allows me to hand over a project and know that it will be done right!
Nicole Vandenberg, Senior Product Marketing Manager, Microsoft
We love the creativity and visual impact that the Marketing Services Bureau (MSB) infographic has. In the infographic, The Partner Marketing Group has created a compelling message for partners on the benefits of the MSB in an appealing and attention getting way.
Pauline Zorz, General Manager, Sherwood Systems
For a partner with limited resources, the biggest advantage of this program is having a professional marketing resource who has years of experience working with Microsoft at a very reasonable price. Cheryl has been instrumental in so many areas, including a total rewrite of our website, getting special funding from Microsoft and keeping us focused and on track. The result has been consistent marketing programs all year long. Our success this past year can be contributed to our virtual marketing director from The Partner Marketing Group.
Roger Demers, Channel Development and Strategy, Sage Business Solutions
I highly recommend The Partner Marketing Group for any VAR who is looking to improve their sales pipeline. Whether it’s their Virtual Marketing Director program, their ability to execute on a full blown marketing plan, or to help with the execution of a marketing campaign, Cheryl Strege and her team have a vast knowledge of how to help partners improve their bottom line! I have personally had Cheryl Strege and her team help me execute marketing campaigns for our company and many VAR organizations. I am always satisfied with the results!
Barkley Busby, Vice President, 2B Solutions
If you’re looking for a professional case study, I highly recommend The Partner Marketing Group. They are great to work with and it’s such a smooth and easy process. All I did was give them my customer’s contact information, a little background on the project and they did the rest! Within a few days, I received a draft via email. Once I gave the approval, I had a case study ready to go live on my website!
Andy Link, President, jLAN Technologies
We’ve used various copywriters over the years and rarely were satisfied enough to use the same company twice. Each experience required us to spend countless hours educating the copyrighter on the nuances of our business only to receive our own words regurgitated back to us in a different order. The Partner Marketing Group spoke our language, knew our industry and delivered precise benefits oriented copy that was on point. We will definitely work with them again.
Mark Rockwell, President, Rockton Software
The folks at The Partner Marketing Group are spot-on with getting to the heart of marketing messaging, taking a ramble of my incoherent thoughts and creating magical sense of it all.
Christy Sparks, Marketing Manager, Blue Horseshoe
We choose to work with The Partner Marketing Group because of their breadth of knowledge and expertise within the channel. They understand the dynamic environment and provide guidance to my team as we search to capitalize on the many opportunities to market our company. They are in the trenches with us and consistently challenge us to showcase our value in the market within every aspect of our strategy. We have experienced a great return on our investment and are partnered with them to jointly continue these successful efforts.
Michael Burnham, President, Panatrack
We have been working The Partner Marketing Group for the last few months. We have used them to help us craft various brochures for special events. Recently, we asked them to help us create a set of case studies that highlight various customer successes. In each case we have been very happy with the finished results. As we continue to get busier and busier, it has been great being able to pass these projects to a group that really understands the space and the market. We are comfortable handing them our marketing projects and intend to take advantage of their other skills as well.
Rose Francavilla, Marketing Manager, BDO Canada
The Virtual Director program is a great option for us to have dedicated resources for our Microsoft Dynamics Solutions practice. Working with Cheryl Salazar is like working with my own marketing team. Our weekly calls, her product knowledge, key contacts and dedication allow us to rely on each other’s strengths to get the job done. The creative ideas, strategic thinking, and execution that is provided is invaluable to me and the firm to keep us on the right track and moving forward at all times.
Haley Martin, Partner Marketing Manager, AvidXchange
As an ISV we were struggling to gain traction within the Microsoft Dynamics, Sage, and Intacct channels and I knew we needed to engage someone who understood the ins and outs, could help us with brand positioning, and assist in developing a strategy to target not only the VARs, but end-users as well. We have been extremely pleased with the results we are seeing and are even more excited for what the future holds. It has been a great investment and we’re so glad to have found The Partner Marketing Group.
Eric Sheehan, President, OTT, Inc.
We were at a crossroads as to whether to hire a FTE or look to outsource the marketing director role. We found The Partner Marketing Group and have been very pleased with the results. They have the expertise in our industry and know our business model. One of the best decisions we have made as an organization! Truly value our partnership with them!
Kerry Draper, President, Premier Computing
We are excited that we are building a sustainable and repeatable lead generation engine by partnering with The Partner Marketing Group. With a holistic approach Cheryl Salazar has turned our one-off marketing strikes into a long range approach that we believe will help us attract clients as well as maintain interest within our existing base. Cheryl has become an integral part of our team, building our marketing capacity far more than any one dedicated marketing person could.
Jim Krahn, Partner BDO Solutions Canada
With a fast growing Microsoft practice, we needed to partner with an organization with strong marketing competencies and deep knowledge of our industry to complement our own internal efforts. We have the best of both worlds with The Partner Marketing Group. We are able to focus the creative ideas that will see our practice thrive and use their expertise to collaborate on content refinement, delivery and program management.
Latest Posts
30 Sep 2016

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 1)

In our recent survey on marketing trends for channel partners and ISVs, most indicated coming up with consistent, original content was one of their biggest marketing challenges. At the same time, 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago (1).
Faced with a

Latest Posts
22 Sep 2016

Love it or hate it, your business needs social media

How many of you are feeling the same way I do about social media? The constant stream of drivel—according to Miriam-Webster is ‘to talk stupidly or carelessly’—is definitely what social media is starting to mean to me. Talk about information overload! Whether you personally love it or hate, your business needs social media.
My Facebook

Latest Posts
14 Sep 2016

How to sell software to marketers

Hubspot recently released their annual marketing report, The State of Inbound 2016. It’s a fantastic report and this statistics nerd was super excited to dig in and see what’s up. My thoughts quickly shifted to our clients. This is good stuff. They should be using this to learn what sales and marketing teams are thinking

Latest Posts
12 Sep 2016

Is Marketing Automation the secret to success? Not always.

Marketing automation is just one tool we marketers love to have in our bag of tricks. Not all companies can afford one and that might not be a bad thing. After working with various marketing automation systems over time, I’ve come to the conclusion they are great in certain situations and not in others.
If

Latest Posts
29 Aug 2016

5 ways to help your small marketing team get big results

In the real world, most technology vendors, partners and ISVs will never be able to hire a large marketing team. Typically it’s a small group—sometimes one very exhausted individual—working their tails off to do the best they can with what they have. Whether you’re short on time, staff or knowledge, we’ve got 5 ways to help