We have had quite a few clients come to us recently to help refresh their websites and since this is such an important part of a company’s brand, it’s important to take this type of project seriously. To really take it to the next level, here are some homework assignments before you dive in head first!
- Survey your Customers: How do people interact with you online and how do you in-turn interact with them? Are you active on social media? If so, it may be good to run a poll with your customers and/or prospects to learn more about what they’re looking for online. Think outside your internal box and imagine how your website can answer questions before they’re asked or provide resources that are needed daily. This can really set your website apart from your competitors.
- Research Current Mobile Usage: On Google Analytics, you can see who accesses your site through mobile devices as well as what pages are viewed. Use this information to help format your site for those mobile users. One thing is for sure, mobile devices are not going away anytime soon.
- Stabilize your Visual Components: Visual components are extremely important on your website, but if you’re all over the board and don’t have pictures or media that align with your copy, then you risk confusing website visitors and forcing them away. Before you start your website project, it’s also important to define what type of components you want to focus on, such as infographics, typography, links, video, imagery, and photography.
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