5 Simple LinkedIn Profile Hacks for 2018

LinkedIn ProfileDo you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.

Of course there are more than just 5 things you can and should be doing to your profile. After all, LinkedIn is the #1 business platform with 500 million subscribers in 200 countries. Not too shabby! But let’s start with something simple you can do while finishing that second cup of coffee in the morning.

1. Ditch Your Title. Your “headline” should describe who you help and how you help your target audience as opposed to your title, which is the default. After you read “The 1 Sentence That Will Make (or Break) Your LinkedIn Profile” on Inc.com, spend 10 minutes coming up with 3-4 alternate headlines that are client/prospect facing. If you need help, ask your co-workers which one is the best. Remember, you can continue to refine and change it next week or next month.

2. Specify Your Target Audience. Speaking of which, have you clearly identified who they are? The key word here is clearly. Far too many people assume “everyone” is a good answer. It’s not. In my headline, I identify our sweet spot as “ERP & CRM Resellers and ISVs.” Pretty specific, huh?

3. Add a Custom Background. Enough with the blue starry background. You can do better. Use a graphic from your website or invest in a nicely designed image that conveys your professional brand. After all, this is a FREE advertising opportunity for you and your company – if you were placing an ad in your local business journal, you wouldn’t say “Just use whatever background you can find. We don’t care about our brand.”

LinkedInDefaultBanner

4. Use Pain Points. In your Summary, you have room for about 300 words. Use some of that space to highlight your prospects’ pain points as opposed to your life story. For example, our prospects often struggle with:

  • The need to grow faster
  • Sales pipeline is weak
  • Difficulty staying current (and executing) with new marketing tactics
  • Finding enough time to manage marketing in addition to other responsibilities
  • Don’t have the internal resources to develop content for lead generation

5. Have a Call-to-Action. Do you have a call-to-action in your Summary? Surely you have some desirable original content (eBook, whitepaper, infographic, blog post) that your prospects can’t wait to get their hand on, right? Absolutely add a hyperlink to that offer in your LinkedIn profile to draw prospects to your landing page and website.

Ok, you probably didn’t accomplish all 5 of the hacks over your morning coffee (unless that is one seriously big cup) but you now have a list to work from so get crackin’!

Written by: Cheryl Strege, The Partner Marketing Group

P.S. Now that you’re thinking about optimizing LinkedIn, the need for compelling content, or perhaps a refresh of your branding, get in touch with us if you need help.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts
05 Feb 2018

8 Overlooked Marketing Tactics You’re Missing Out On

One of the questions I’m frequently asked by marketers is what NEW tactics am I seeing others use? I ALWAYS include “overlooked” trends when answering this question. Of course you want to be innovative, but what’s “new” to you may be something others have been doing successfully for years. Cutting edge isn’t always necessary –

Latest Posts
31 Jan 2018

3 Easy Steps to Download LinkedIn Contacts (and what NOT to do with them)

At first I thought everyone except me knew how to download LinkedIn connections anytime they wanted. But, after checking with a few people, I realized that most have never really thought about how to obtain a list of their connections. Or why they might want to.
Let me show you how easy it is:

Latest Posts
16 Jan 2018

5 Simple LinkedIn Profile Hacks for 2018

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course there are more than just 5 things you can and should be doing

Latest Posts
03 Jan 2018

9 Creative Content Ideas to Fuel Your Content Engine

Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to keep your readers engaged and interested? If you’re stuck in a rut, here are some content ideas to get you

Latest Posts
21 Nov 2017

4 Steps to Clean Up Your Online Presence

With many marketers slowing down during November and December due to the holidays, I typically will come up with a year-end blog on things you can do during the slow months. This year, I have decided to focus my year-end advice on ONE topic—cleaning up your online presence.  Specifically, all those profiles you have—directories, LinkedIn