8 Things Partners Want from Your Channel Marketing Program

Download 8 Things Channel Partners Want from Your Marketing Program

Download eBook!

Sirius shared that “channel marketers report less than 20% of their partners regularly participate in demand generation efforts.” And other surveys indicate partners use less than 10% of materials provided by software publishers they work with. Are you not getting the results you expect from your channel marketing program?

What’s driving this lack of interest and engagement?

As a software publisher or technology vendor, you strive to support your channel partners with marketing materials, resources and funding. The question is, are you providing your partners with what they really need and want?

We work with partners in this industry every day and hear their challenges. That’s why we’re sharing our new eBook, 8 Things Your Channel Partners Really Want from Your Marketing Program, to help you understand their struggles and what you can do to help them succeed.

Key takeaways:

  • Why your partners aren’t engaging with your marketing programs
  • 8 ways to fix it
  • Tips from our channel marketing experts

Enjoy the eBook and please get in touch if you’d like a collaborative partner who understands your channel and how to optimize marketing results for both you and your partners.

Written by: Michelle Etherton, The Partner Marketing Group

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts
02 Mar 2018

The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for those solutions. If you want to be on their short list, you need content that convinces them you are worthy of their business! And

Latest Posts
05 Feb 2018

8 Overlooked Marketing Tactics You’re Missing Out On

One of the questions I’m frequently asked by marketers is what NEW tactics am I seeing others use? I ALWAYS include “overlooked” trends when answering this question. Of course you want to be innovative, but what’s “new” to you may be something others have been doing successfully for years. Cutting edge isn’t always necessary –

Latest Posts
31 Jan 2018

3 Easy Steps to Download LinkedIn Contacts (and what NOT to do with them)

At first I thought everyone except me knew how to download LinkedIn connections anytime they wanted. But, after checking with a few people, I realized that most have never really thought about how to obtain a list of their connections. Or why they might want to.
Let me show you how easy it is:

Latest Posts
16 Jan 2018

5 Simple LinkedIn Profile Hacks for 2018

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course there are more than just 5 things you can and should be doing

Latest Posts
03 Jan 2018

9 Creative Content Ideas to Fuel Your Content Engine

Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to keep your readers engaged and interested? If you’re stuck in a rut, here are some content ideas to get you