Sirius shared that “channel marketers report less than 20% of their partners regularly participate in demand generation efforts.” And other surveys indicate partners use less than 10% of materials provided by software publishers they work with. Are you not getting the results you expect from your channel marketing program?
What’s driving this lack of interest and engagement?
As a software publisher or technology vendor, you strive to support your channel partners with marketing materials, resources and funding. The question is, are you providing your partners with what they really need and want?
We work with partners in this industry every day and hear their challenges. That’s why we’re sharing our new eBook, 8 Things Your Channel Partners Really Want from Your Marketing Program, to help you understand their struggles and what you can do to help them succeed.
Enjoy the eBook and please get in touch if you’d like a collaborative partner who understands your channel and how to optimize marketing results for both you and your partners.
Written by: Michelle Etherton, The Partner Marketing Group
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