About Us

Why work with us?

When you work with The Partner Marketing Group, you tap into years of experience with professional marketers who have devoted their careers to technology partners and vendors. We will tell you honestly what we think and will bend over backwards to help you succeed.

So, what can we do for you?

Great question. In a nutshell, we help technology partners and software vendors by providing experience-backed guidance combined with high-quality content to fuel your inbound and outbound marketing campaigns. To that end, our services include:

  • Marketing planning and strategy. Most commonly, we act as Virtual Marketing Directors for technology partners. Our activities include strategic as well as execution planning to align your marketing with your business goals. After all, at the end of the day, consistent execution against the plan determines success (or failure) of the marketing function.
  • Content development. Our writers know the channel and how the services you deliver impact your business customers. From infographics to interactive eBooks, we write and design for today’s all-too-distracted prospects.
  • QIC Campaigns. Quarterly Integrated Content (QIC) Campaigns give you high-quality lead generation campaigns and the tools to promote it for a full three months.
  • Channel Marketing. We help software vendors, including Microsoft, Intacct, and Sage, educate and equip channel partners to build their marketing success.
  • Social Media. In all of our marketing programs, we include the recommendations and tools that will help you make the most of your time investment in social media.

Our People

Why-Infographic-Infographic_v4_smaller

Questions? Contact Us!

  • This field is for validation purposes and should be left unchanged.
Latest Posts
16 Jan 2018

5 Simple LinkedIn Profile Hacks for 2018

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course there are more than just 5 things you can and should be doing

Latest Posts
03 Jan 2018

9 Creative Content Ideas to Fuel Your Content Engine

Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to keep your readers engaged and interested? If you’re stuck in a rut, here are some content ideas to get you

Latest Posts
21 Nov 2017

4 Steps to Clean Up Your Online Presence

With many marketers slowing down during November and December due to the holidays, I typically will come up with a year-end blog on things you can do during the slow months. This year, I have decided to focus my year-end advice on ONE topic—cleaning up your online presence.  Specifically, all those profiles you have—directories, LinkedIn

Latest Posts
28 Sep 2017

Can Marketing Ever Please Sales?

As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we did, but certainly not often enough. Right or wrong, we had our own ideas about what was most effective to (1) generate

Latest Posts
13 Sep 2017

Visual Marketing: Tips & tools to make your content stand out

If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles and eBooks all focused on 2017 marketing trends. I