Why work with us?
When you work with The Partner Marketing Group, you tap into years of experience with professional marketers who have devoted their careers to technology partners and vendors. We will tell you honestly what we think and will bend over backwards to help you succeed.
So, what can we do for you?
Great question. In a nutshell, we help technology partners and software vendors by providing experience-backed guidance combined with high-quality content to fuel your inbound and outbound marketing campaigns. To that end, our services include:
- Marketing planning and strategy. Most commonly, we act as Virtual Marketing Directors for technology partners. Our activities include strategic as well as execution planning to align your marketing with your business goals. After all, at the end of the day, consistent execution against the plan determines success (or failure) of the marketing function.
- Content development. Our writers know the channel and how the services you deliver impact your business customers. From infographics to interactive eBooks, we write and design for today’s all-too-distracted prospects.
- QIC Campaigns. Quarterly Integrated Content (QIC) Campaigns give you high-quality lead generation campaigns and the tools to promote it for a full three months.
- Channel Marketing. We help software vendors, including Microsoft, Intacct, and Sage, educate and equip channel partners to build their marketing success.
- Social Media. In all of our marketing programs, we include the recommendations and tools that will help you make the most of your time investment in social media.
Cheryl Strege, President
About: How does Cheryl Strege know precisely how to help the technology channel achieve marketing brilliance? She’s got 25 years of experience to share, including 16 years as Senior Marketing Manager for Great Plains Software and Microsoft where she developed numerous turnkey marketing programs and the distinguished Inner Circle recognition program. Cheryl is an accomplished speaker and works closely with the world’s leading software publishers and hardware manufacturers such as Microsoft, Sage and Intel, as well as a variety of VAR and ISV organizations.
Read Cheryl’s full bio to learn more about who she is, what she does and the secret superhero power she wishes she had...
Michelle Glennie, Operations Manager
About: What do you get when you blend years of technology expertise with a strategic business mind? Meet Michelle Glennie, Operations Manager for The Partner Marketing Group. Having developed a broad knowledge of ERP and CRM systems, and working with vendors, VARs and ISVs for Microsoft, Sage and Intel, Michelle fully understands what it takes to deliver value to the technology channel.
Read Michelle’s full bio to learn more about who she is, what she does and why she likes Ironman so much…
Cheryl Salazar, Senior Consultant
About: With 25 years working with and for the Microsoft ecosystem and global technology community,it’s no wonder why people trust Cheryl Salazar to bring their products and marketing to life. Beyond her impressive depth of experience, Cheryl’s strategic approach and ability to execute have helped the largest software and hardware companies and channel partners drive leads through perfectly tailored marketing programs. And her super cool South African accent just makes it fun.
Read Cheryl’s full bio to learn more about who she is, what she does and where you’ll find her on a Sunday afternoon…
Barbara Pfeiffer, Senior Consultant
About: When it comes to innovative marketing for technology companies and their channel, few people possess the level of expertise, leadership and passion as Barbara Pfeiffer. She has spent most of her career developing and driving high-performing marketing programs for Microsoft and a global network of software VARs and ISVs. Barbara was the strategic mind behind many exclusive Microsoft programs such as GAP, Landlord, Butterfly Publisher, Marketing Essentials and Marketing Office Hours.
Read Barbara’s full bio to learn more about who she is, what she does and the FORCE that helps her keep things in perspective…
Barb Levisay, Senior Writer/Designer
About: Barb Levisay is no stranger to the Microsoft Dynamics partner community. As a former executive for multiple Microsoft partners, and a recipient of the Microsoft Marketing Excellence award, Barb now delights in sharing her decades of knowledge and expertise with clients of The Partner Marketing Group. Not only does she hold an MBA in Marketing, she has tried-and-true experience in translating how partners, VARs and ISVs apply solutions and services to solve real business problems.
Read Barb’s full bio to learn more about who she is, what she does and what’s on her bucket list…
Michelle Etherton, Comm Manager/Senior Writer
About: When your marketing demands brilliant messaging, Michelle Etherton knows just how to make you shine. She offers 20+ years of specialized technology and marketing expertise, including a background in IT and CRM, to help software manufacturers, channel partners, VARs and ISVs improve engagement and drive results. Michelle takes the time to learn about each organization's objectives and audience to deliver highly targeted, creative and effective content.
Read Michelle's full bio to learn more about who she is, what she does and how she fills her free time…