About Us

Why work with us?

When you work with The Partner Marketing Group, you tap into years of experience with professional marketers who have devoted their careers to technology partners and vendors. We will tell you honestly what we think and will bend over backwards to help you succeed.

So, what can we do for you?

Great question. In a nutshell, we help technology partners and software vendors by providing experience-backed guidance combined with high-quality content to fuel your inbound and outbound marketing campaigns. To that end, our services include:

  • Marketing planning and strategy. Most commonly, we act as Virtual Marketing Directors for technology partners. Our activities include strategic as well as execution planning to align your marketing with your business goals. After all, at the end of the day, consistent execution against the plan determines success (or failure) of the marketing function.
  • Content development. Our writers know the channel and how the services you deliver impact your business customers. From infographics to interactive eBooks, we write and design for today’s all-too-distracted prospects.
  • QIC Campaigns. Quarterly Integrated Content (QIC) Campaigns give you high-quality lead generation campaigns and the tools to promote it for a full three months.
  • Channel Marketing. We help software vendors, including Microsoft, Intacct, and Sage, educate and equip channel partners to build their marketing success.
  • Social Media. In all of our marketing programs, we include the recommendations and tools that will help you make the most of your time investment in social media.

Our People

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Questions? Contact Us!

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Latest Posts
28 Sep 2017

Can Marketing Ever Please Sales?

As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we did, but certainly not often enough. Right or wrong, we had our own ideas about what was most effective to (1) generate

Latest Posts
13 Sep 2017

Visual Marketing: Tips & tools to make your content stand out

If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles and eBooks all focused on 2017 marketing trends. I

Latest Posts
15 Aug 2017

Demystifying Social Selling: What it is and how to get started

I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of confusion behind what it is, how to do it and what it takes to be successful.

Latest Posts
20 Jul 2017

A Step-by-Step Guide to Customer Journey Mapping

It may sound daunting to pull together, but a customer journey map comes with a powerful impact on your business. The idea is centered on optimizing every touch point a client or prospect has with your company. I recently had the good fortune to participate in a mystery shopping experience where I could examine the

Latest Posts
13 Jul 2017

Survey Reveals What Tech Marketers Want from Employers

Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers. So, what did the survey reveal tech marketers want