About Us

Why work with us?

When you work with The Partner Marketing Group, you tap into years of experience with professional marketers who have devoted their careers to technology partners and vendors. We will tell you honestly what we think and will bend over backwards to help you succeed.

So, what can we do for you?

Great question. In a nutshell, we help technology partners and software vendors by providing experience-backed guidance combined with high-quality content to fuel your inbound and outbound marketing campaigns. To that end, our services include:

  • Marketing planning and strategy. Most commonly, we act as Virtual Marketing Directors for technology partners. Our activities include strategic as well as execution planning to align your marketing with your business goals. After all, at the end of the day, consistent execution against the plan determines success (or failure) of the marketing function.
  • Content development. Our writers know the channel and how the services you deliver impact your business customers. From infographics to interactive eBooks, we write and design for today’s all-too-distracted prospects.
  • QIC Campaigns. Quarterly Integrated Content (QIC) Campaigns give you high-quality lead generation campaigns and the tools to promote it for a full three months.
  • Channel Marketing. We help software vendors, including Microsoft, Intacct, and Sage, educate and equip channel partners to build their marketing success.
  • Social Media. In all of our marketing programs, we include the recommendations and tools that will help you make the most of your time investment in social media.

Our People

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Latest Posts
01 Mar 2017

A Day in the Life of Our Virtual Marketing Directors

Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content they can stand behind. Getting there is the challenge.

Latest Posts
23 Feb 2017

How and Why You Should Now Write Compound Blog Posts

Gloom, despair and agony (a nod to a classic Hee Haw skit) is often the reaction when I ask our clients—primarily our ERP and CRM resellers, ISVs and accounting professionals—about their blogging strategy. Most struggle with producing enough content to meet the schedule on the editorial calendar (if they even have one), much less think

Latest Posts
14 Feb 2017

3 Reasons to Outsource Your Marketing

Do you change your own oil? No doubt we could all learn how. When I checked “how to change oil in car” on YouTube, I got 2,780,000 results. But is it a good use of my time? Sure, I could save the $20 bucks Jiffy Lube would charge me but it would definitely take more

Latest Posts
07 Feb 2017

The New Case Study: More creative ways to tell your customer stories

As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If you are the MASTER of telling people how awesome your products are and why they should use them, your potential customers probably checked out a long time ago.
As my colleague noted in a recent blog, 3 Customer Engagement Lessons

Latest Posts
31 Jan 2017

7 Quick Tips for Marketing Dynamics 365

The race is on! Dynamics 365 has a lot of Microsoft Dynamics partners around the world both excited and overwhelmed right about now. You’ve got to figure out not just how to market it, but how to explain it. We’re already helping partners educate their customers and prospects about Dynamics 365 and know some of