Founded in 2008, The Partner Marketing Group is dedicated to filling that (marketing) gap for the VAR, ISV, and MSP (who are excellent business owners, salespeople and technologists) who struggle to find enough hours in the day to handle the marketing function as well. Armed with an idea, one employee and an entrepreneurial spirit, The Partner Marketing Group quickly found their niche.
Despite the economic woes of a weak business climate in the last few years, the company grew quickly in terms of the size of the client base, number of services offered, number of employees hired, and publishers served. We’re especially proud of our international ties with Microsoft UK, our clients in Canada, and our work with an economic development branch of the Irish government. With extensive influence and reach throughout the Microsoft channel (particularly Microsoft Dynamics), The Partner Marketing Group now serves other channels and publishers such as Intel, Sage and Epicor.
The programs and services now offered have evolved to meet the needs of:
- Technology publishers or vendors that need assistance in creating, managing and executing channel programs such as channel recruiting, lead generation programs, and marketing education. The Partner Marketing Group has developed an extensive line-up of educational content for technology organizations with reselling channels that need assistance with their marketing efforts.
- Owners of technology firms (VARs, MSPs, and ISVs) who lack a headcount to not only create the marketing strategy but to execute against the plan on a consistent basis. Whether you’re a small firm or a large organization, it can be much easier to outsource the function to an experienced “virtual” person that can quickly ramp up on your marketing initiatives (and less expensive than a full-time employee).
- Marketers in technology organizations that need assistance in the day-to-day marketing activities that they manage. It can often be more productive to outsource your blog writing, customer case studies, e-newsletters, and other tactical items while you concentrate on the “big picture” needs of driving leads, increasing your brand awareness, and managing your CRM system for optimal results.
P.S. We believe that the environment and the creatures that dwell within it are important and worth preserving, hence the green leaf in our logo. You’ll note on our Pay It Forward page that many of the causes near and dear to our hearts are those that support environmental issues.
To learn more, contact us at 605.574.9432 or email info@ThePartnerMarketingGroup.com.