About Us

This team of Microsoft experienced marketing consultants strives to exceed your expectations every day. Their expertise lies in developing the most effective marketing and lead generation strategies possible for their clients, on time and on budget.

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Cheryl Strege

Sixteen years of experience with Great Plains and Microsoft in a variety of Partner-facing marketing roles and 5 years as a consultant and founder of The Partner Marketing Group lends itself perfectly to strategizing with Partners on their marketing challenges. She has worked closely with Microsoft corporate and with Partners to:

• Deliver lead generation programs for new customer adds
• Incentive programs for sales teams
• Programs to build channel distribution
• Manage a team and a budget to produce results
• Plus, she understands the marketplace and the challenges you face each day.

Cheryl also has a depth of experience as a speaker, presenting at Stampede, Business Building Conferences, the Global Sales Summit, Regional Sales Workshops, the Direct Marketing to Business Conference, The Partner Event, vertical marketing workshops and others. As one of only 12 vendors named as Partner Marketing Advisors for Microsoft worldwide, she understands the challenges partners face and can deliver marketing programs and campaigns to maximize effectiveness. If you're seeking a marketing professional that can add experience, knowledge, creative ideas and passion - without the salary, training time, and benefits that an employee requires (not to mention the coffee) - contact Cheryl to learn more.

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Richard Mattson

With more than 25 years in technology marketing, and experience in nearly every marketing sub-discipline— program strategy, marketing communications, PR, trade shows and events, and market research—Richard is broadly equipped to re-develop your total marketing plan, define and drive a range of campaign initiatives, or dive deeply into key problem areas that need special troubleshooting. At whatever level, he is committed to delivering powerful and high-impact results.

A Microsoft alumnus who joined The Partner Marketing Group in early 2008, he spent much of the last decade creating programs targeting small and midsize companies supporting Microsoft business solutions. Shortly after the acquisition of Great Plains, he moved into thru-Partner marketing and spearheaded initiatives for Microsoft Dynamics Partners that often delivered results at 125-175% of prior benchmarks.

An area of specialty he's developed over the past five years involves comprehensive relationship marketing strategy designed to support the complete business—from awareness generation through prospect development to existing customer optimization.

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Michelle Glennie

Michelle Glennie has over 10 years of experience in the Microsoft Dynamics channel. Her experience includes leadership in business development, operations, marketing and human resource management. Having worked at an ISV organization she has broad knowledge of partners, ISV's and Microsoft. Her expertise includes:

• Program and project management of marketing campaigns
• Nurture marketing
• Marketing planning and execution
• Process & procedure creation and coordination
• Product messaging
• Customer relations
• Trade show management

With Maximum Data, Michelle earned the 2007 Microsoft Distinction in Marketing Award, the first ISV organization to win the award. With her thorough knowledge of this market, as well as business operations in a technology environment, she will enhance and bring success to your organization.

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Virginia Weinstein

Virginia has over 10 years of experience working within the Microsoft Dynamics channel. She has worked for resellers in the capacity of Consultant, Practice Manager and Marketing Director. In addition, she has also worked for a Microsoft Dynamics ISV as a Customer and VAR Sales Manager. Having worked with partners in the channel, Virginia understands how important new customer additions are and how to keep customers happy.

Her expertise includes:

• Customer relationship marketing
• Managing trade shows and user conferences
• Developing lead generation programs
• Effective marketing plan management and budgeting
• Planning event strategy and execution

While marketing is her true passion, Virginia also holds a MCT and Microsoft Certified Business Management Solutions Professional (v10.0). With her solid knowledge of the product and industry, Virginia is certain to bring success to your company.

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Bethany Foyt

While at Microsoft, Bethany has thoroughly enjoyed assisting Microsoft Dynamics Partners with their marketing plans for the last three years. With this experience, she understands the Microsoft Dynamics business from both the partner perspective as well as the Microsoft point of view. Her ability to manage multiple tasks in an orderly manner makes working with her a pleasure. You can be sure she'll cover every detail, being the perfectionist that she is, so you won't worry about any loose ends. From her Microsoft experience, you may recognize her name from managing and improving the following Microsoft Partner Programs from 2006- 2009:

• The Jumpstart Webcast Program – A series of product demo webcasts presented by Microsoft for partners to include in their marketing plans.
• CRM Sales BDM Campaign – A program that offered partners telemarketing funding for a Microsoft Dynamics CRM campaign that focused on Sales Business Decision Makers.
• Vertical Marketing Program-VMAX – A program that offers partners funding for their vertical marketing campaign.
• Seeding and Proof-of-Concept Program for Microsoft Dynamics CRM – A program that offers partners funding for partners for closing Microsoft Dynamics CRM Online and On-Premise deals.

Bethany has over 3 years of experience in marketing program management and execution while working with the Microsoft Dynamics Partner Development team at the Fargo, North Dakota office. She holds a Bachelor of Arts in English and Mass Communications with a minor in Music Performance from Minnesota State University Moorhead. Her experience includes leadership in:

• Business Development
• Marketing and Program Management
• Lead Management
• Social Media Marketing
• Blog and Case Study Writing
• Event Strategy and Coordination

Bethany's work ethic and experience will be sure to benefit your organization. You can contact her at bethany@thepartnermarketinggroup.com.

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Natalie Majerko

Natalie Majerko is thrilled to rejoin the team of marketing consultants at The Partner Marketing Group. Natalie brings a full range of marketing expertise with over 11 years of experience working in technology and professional services. She holds a Bachelor of Science degree in Mass Communications, with emphasis in Public Relations.. Natalie's expertise lies in:

• Strategic planning
• Creating marketing plans and budget management
• Relationship management
• Public Relations
• Executing lead generation tactics and tracking results
• Establishing a corporate identity while utilizing the Microsoft brand
• Launching ISV partner programs
• Writing award nominations

A key strength Natalie provides is in the partner-based roles she has held over the years, most recently as the director of marketing for a Minneapolis/St. Paul based partner and CPA firm. At the firm she was responsible for the development and management of a marketing strategy and budget while executing multiple marketing tactics: public relations, relationship management, and lead generating activities. Additionally Natalie honed her skills as a marketing consultant working in the field with multiple Microsoft VAR and ISV organizations in the US. Natalie understands the everyday marketing needs that each Microsoft Partner brings to the table. Bottom-line, if you are looking to improve your marketing effectiveness, Natalie's expertise can help you succeed.