Visual Marketing: Tips & tools to make your content stand out

Visual Marketing: Tips & tools to make your content stand out

If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles and eBooks all focused on 2017 marketing trends. I

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Demystifying Social Selling: What it is and how to get started

Demystifying Social Selling: What it is and how to get started

I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of confusion behind what it is, how to do it and what it takes to be successful.

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Thinking of Buying an Email List?

Thinking of Buying an Email List?

Almost everything you read by B2B marketing experts on buying an email list reaches the same conclusion: “Don’t do it.” The reasons range from compliance with anti-SPAM laws (such as CAN-SPAM and CASL) to results (most purchased lists simply don’t perform that well).
Is building a list organically ALWAYS a better option?
For the most

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9 Quick Ways to Optimize Your LinkedIn Profile

9 Quick Ways to Optimize Your LinkedIn Profile

I was recently preparing a presentation on how to optimize your LinkedIn presence and when I snapped some screen shots of my own profile, it was a big wakeup call. Sad to say, there were several “must have’s” I didn’t have. It was time to do some spring cleaning on my profile and I thought

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Why Technology Marketers Should Go All In on LinkedIn

Why Technology Marketers Should Go All In on LinkedIn

I’ve been doing a lot of LinkedIn presentations lately to software and technology clients. The discussions afterward have been really interesting and left me a little surprised at how underutilized this network really is. Most technology marketers I speak with have decent company pages, post fairly regularly (as on other networks), and may have dabbled in

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3 Customer Engagement Lessons Every Technology Marketer Needs

3 Customer Engagement Lessons Every Technology Marketer Needs

In our recent B2B Technology Marketing Survey, we had a section focused on customer engagement. After 23 years marketing technology solutions, I am 100% convinced that the single best asset any marketer has is our customers. Bringing your customers to the center of your marketing helps you tell compelling stories to your prospects and, more

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The Marketing Curmudgeon: Why You’ll Never Succeed at Nurture Marketing

The Marketing Curmudgeon: Why You’ll Never Succeed at Nurture Marketing

I’ve been advocating for nurture marketing as an essential component to every successful marketing plan for years. That said, the recent results of our 2016 Technology Marketing Survey around nurture marketing were disturbing to say the least.
A full 44% of respondents have NO nurture program in place (although in fairness, half that amount said

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What is Nurture Marketing?

What is Nurture Marketing?

In our recent 2016 B2B Technology Marketing Survey we asked several questions about nurture marketing. While more than half of respondents reported having some type of nurture program in place, it was surprising to learn that 44% had no nurture program. We asked why they weren’t nurturing their customers and prospects and their answers were:

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Software Publishers: 4 reasons your channel marketing program isn’t working

Software Publishers: 4 reasons your channel marketing program isn’t working

According to a recent report by Sirius, “channel marketers report that less than 20% of their partners regularly participate in demand generation efforts.” Other surveys show that partners use less than 10% of materials provided by software publishers they work with. Wonder what’s driving this lack of interest in your channel marketing program?

A

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Latest Posts
28 Sep 2017

Can Marketing Ever Please Sales?

As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we did, but certainly not often enough. Right or wrong, we had our own ideas about what was most effective to (1) generate

Latest Posts
13 Sep 2017

Visual Marketing: Tips & tools to make your content stand out

If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles and eBooks all focused on 2017 marketing trends. I

Latest Posts
15 Aug 2017

Demystifying Social Selling: What it is and how to get started

I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of confusion behind what it is, how to do it and what it takes to be successful.

Latest Posts
20 Jul 2017

A Step-by-Step Guide to Customer Journey Mapping

It may sound daunting to pull together, but a customer journey map comes with a powerful impact on your business. The idea is centered on optimizing every touch point a client or prospect has with your company. I recently had the good fortune to participate in a mystery shopping experience where I could examine the

Latest Posts
13 Jul 2017

Survey Reveals What Tech Marketers Want from Employers

Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers. So, what did the survey reveal tech marketers want