A Day in the Life of Our Virtual Marketing Directors

A Day in the Life of Our Virtual Marketing Directors

Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content they can stand behind. Getting there is the challenge.

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The New Case Study: More creative ways to tell your customer stories

The New Case Study: More creative ways to tell your customer stories

As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If you are the MASTER of telling people how awesome your products are and why they should use them, your potential customers probably checked out a long time ago.
As my colleague noted in a recent blog, 3 Customer Engagement Lessons

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‘Tis the Season (to make a marketer crazy)

‘Tis the Season (to make a marketer crazy)

Thanksgiving is done and my turkey leftovers have been reduced to pot pie. Now it’s time to hang the lights and empty the bank account! And with that thought often comes a big sigh. How did the year go by so fast? From a marketing perspective, everything appears to shut down because our customers and

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Love it or hate it, your business needs social media

Love it or hate it, your business needs social media

How many of you are feeling the same way I do about social media? The constant stream of drivel—according to Miriam-Webster is ‘to talk stupidly or carelessly’—is definitely what social media is starting to mean to me. Talk about information overload! Whether you personally love it or hate, your business needs social media.
My Facebook

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Is Marketing Automation the secret to success? Not always.

Is Marketing Automation the secret to success? Not always.

Marketing automation is just one tool we marketers love to have in our bag of tricks. Not all companies can afford one and that might not be a bad thing. After working with various marketing automation systems over time, I’ve come to the conclusion they are great in certain situations and not in others.
If

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Building Profitability With the Microsoft Cloud Solution Provider Program

Building Profitability With the Microsoft Cloud Solution Provider Program

I was recently invited by Microsoft to attend Sage Summit 2016 and deliver a presentation on Building Profitability in a Cloud-first Economy, geared specifically towards Sage VARs. Through my preparation on Microsoft Azure and the Microsoft Cloud Solution Provider (CSP) Program, and some great conversations at the conference, a few things became very apparent to me.

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Standing Out in a ‘Cookie Cutter’ World

Standing Out in a ‘Cookie Cutter’ World

I think the American Strip Mall is the worst invention. EVER. I loathe them and, in my opinion, they stifle innovation, creativity and the personality of the location in which it is placed. While it may be functional and provide access to a salon, nail bar, Subway, some kind of Insurance Company, ice cream store

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Customer Advocacy: Lessons Learned from the Rhino Anti-Poaching Effort

Customer Advocacy: Lessons Learned from the Rhino Anti-Poaching Effort

You may be wondering about the title of this blog and what customer advocacy and marketing have to do with rhinos. I grew up in South Africa when rhinos were aplenty and easily seen. Fast forward about 30 years and the plight of the rhino, both black and white, is dire all throughout Africa. Poachers

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Take a Leaf Out of the Emirates Airlines Marketing Book

Take a Leaf Out of the Emirates Airlines Marketing Book

During a recent vacation in South Africa I received a request from my colleague to write a couple of blogs about marketing lessons/takeaways from international travel. In our house, we firmly believe that travel is a great learning experience and if my credit card award bill is anything to go by, we wholeheartedly embrace this

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My take on the ITA 2015 Fall Collaborative

My take on the ITA 2015 Fall Collaborative

This week was first time that The Partner Marketing Group attended the Information Technology Alliance (ITA) 2015 Fall Collaborative. You may ask why an organization which focuses exclusively on Information Technology providers has never attended in the past. As you all know, our industry is fraught with events of all kinds and like you, we need

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Latest Posts
12 Apr 2017

Digital Transformation: What does it mean to you and your clients?

Digital transformation has been a message and movement we have seen grow throughout many partner and ISV organizations over the past year. It has become a hot marketing topic for the technology industry. With all the buzz, we thought we’d ask some of our clients their thoughts on digital transformation.
For starters, what is digital

Latest Posts
05 Apr 2017

Why Technology Marketers Should Go All In on LinkedIn

I’ve been doing a lot of LinkedIn presentations lately to software and technology clients. The discussions afterward have been really interesting and left me a little surprised at how underutilized this network really is. Most technology marketers I speak with have decent company pages, post fairly regularly (as on other networks), and may have dabbled in

Latest Posts
28 Mar 2017

5 Ways to Tell It’s Time to Outsource Your Marketing

As part of my investment strategy, I own a number of rental properties that are managed by a professional property management company. Although they do a great job of managing the day-to-day needs of the tenants and they provide owner’s statements monthly, I still have to track the income and the expenses.
Is outsourcing the

Latest Posts
01 Mar 2017

A Day in the Life of Our Virtual Marketing Directors

Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content they can stand behind. Getting there is the challenge.

Latest Posts
23 Feb 2017

How and Why You Should Now Write Compound Blog Posts

Gloom, despair and agony (a nod to a classic Hee Haw skit) is often the reaction when I ask our clients—primarily our ERP and CRM resellers, ISVs and accounting professionals—about their blogging strategy. Most struggle with producing enough content to meet the schedule on the editorial calendar (if they even have one), much less think