7 Quick Tips for Marketing Dynamics 365

7 Quick Tips for Marketing Dynamics 365

The race is on! Dynamics 365 has a lot of Microsoft Dynamics partners around the world both excited and overwhelmed right about now. You’ve got to figure out not just how to market it, but how to explain it. We’re already helping partners educate their customers and prospects about Dynamics 365 and know some of

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Clever, Creative Customer Success Stories

Clever, Creative Customer Success Stories

Whether you call them client case studies or customer success stories, they are one of the most – if not the most – important marketing assets you can have. When you can’t compete on product and price alone (and who can these days?), you better be able to prove your business value to prospects and customers in

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Have technology marketers lost their voice?

Have technology marketers lost their voice?

A few years ago I worked with a Microsoft ISV that is still one of my favorite projects. Why? Because it was FUN! The leader of the company is snarky, silly and smart. With a personality that is both engaging and quirky (in a good way)—it is also the company’s brand and definitely sets them

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The 2016 B2B Technology Marketing Survey Report is HERE!

The 2016 B2B Technology Marketing Survey Report is HERE!

Software and technology companies – this marketing report is just for YOU! The 2016 B2B Technology Marketing Survey Report is our gift to all of you who are marketing technology and need more than general marketing benchmarks. We asked only software/technology resellers and ISVs to participate in the survey so you get real-world peer insight that

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How to sell software to marketers

How to sell software to marketers

Hubspot recently released their annual marketing report, The State of Inbound 2016. It’s a fantastic report and this statistics nerd was super excited to dig in and see what’s up. My thoughts quickly shifted to our clients. This is good stuff. They should be using this to learn what sales and marketing teams are thinking

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5 ways to help your small marketing team get big results

5 ways to help your small marketing team get big results

In the real world, most technology vendors, partners and ISVs will never be able to hire a large marketing team. Typically it’s a small group—sometimes one very exhausted individual—working their tails off to do the best they can with what they have. Whether you’re short on time, staff or knowledge, we’ve got 5 ways to help

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Rockin’ the World of B2B Content Marketing

Rockin’ the World of B2B Content Marketing

Content marketing isn’t new. It’s been around longer than we have. But the way your customers search for, consume and use (yes, use!) your content has changed dramatically even over the past year. When you want to differentiate your company and improve customer engagement, B2B content marketing is the hottest ticket in town.
Do you know…

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Latest Posts
12 Apr 2017

Digital Transformation: What does it mean to you and your clients?

Digital transformation has been a message and movement we have seen grow throughout many partner and ISV organizations over the past year. It has become a hot marketing topic for the technology industry. With all the buzz, we thought we’d ask some of our clients their thoughts on digital transformation.
For starters, what is digital

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05 Apr 2017

Why Technology Marketers Should Go All In on LinkedIn

I’ve been doing a lot of LinkedIn presentations lately to software and technology clients. The discussions afterward have been really interesting and left me a little surprised at how underutilized this network really is. Most technology marketers I speak with have decent company pages, post fairly regularly (as on other networks), and may have dabbled in

Latest Posts
28 Mar 2017

5 Ways to Tell It’s Time to Outsource Your Marketing

As part of my investment strategy, I own a number of rental properties that are managed by a professional property management company. Although they do a great job of managing the day-to-day needs of the tenants and they provide owner’s statements monthly, I still have to track the income and the expenses.
Is outsourcing the

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01 Mar 2017

A Day in the Life of Our Virtual Marketing Directors

Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content they can stand behind. Getting there is the challenge.

Latest Posts
23 Feb 2017

How and Why You Should Now Write Compound Blog Posts

Gloom, despair and agony (a nod to a classic Hee Haw skit) is often the reaction when I ask our clients—primarily our ERP and CRM resellers, ISVs and accounting professionals—about their blogging strategy. Most struggle with producing enough content to meet the schedule on the editorial calendar (if they even have one), much less think