Digital Transformation: What does it mean to you and your clients?

Digital Transformation: What does it mean to you and your clients?

Digital transformation has been a message and movement we have seen grow throughout many partner and ISV organizations over the past year. It has become a hot marketing topic for the technology industry. With all the buzz, we thought we’d ask some of our clients their thoughts on digital transformation.
For starters, what is digital

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Dynamic Communities Summit 2016: Top takeaways from attendees

Dynamic Communities Summit 2016: Top takeaways from attendees

Summit is always a great time for Microsoft, partners, ISVs and end users to meet up, learn from each other and take away new knowledge that can be energizing for all involved. Whether you attended Summit this year for #GPUG, #CRMUG, #NAVUG, or #AXUG, the keynote, sessions and expo were filled with more people than

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Take Aways from Microsoft WPC 2016

Take Aways from Microsoft WPC 2016

I hadn’t been to Microsoft World Partner Conference (WPC) in 10 years and was amazed to see how large the conference had become. With 16,000 partners and ISVs from around the globe in attendance this year, the convention center was filled with an energetic buzz that was infectious. I met partners and ISVs from Italy,

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Marketing Vertically Or Horizontally, Or Both

Marketing Vertically Or Horizontally, Or Both

The Microsoft community is a unique industry in and of itself made up of Microsoft partners and ISVs each vying for their corner of this unique marketplace. Many partners choose to market horizontally, to the masses of businesses looking for modern technology. Others may choose to go vertical, also known as industry marketing, marketing to

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The Power Of The Mighty Hashtag, #Hashtag

The Power Of The Mighty Hashtag, #Hashtag

A simple symbol, the hashtag or #, has solidified its place on many popular social media sites starting with Twitter and migrating onto Facebook, Google+, and YouTube. It offers a simple way to group conversations or ideas in a very large social space. Many businesses are expanding their reach with multi-channel marketing and the hashtag

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Just Like the Changing Technology You Sell, Color Trends Change: Learn to Add a Little Color to Your Business

Just Like the Changing Technology You Sell, Color Trends Change: Learn to Add a Little Color to Your Business

Beautiful blue skies, lush greens on the trees, and a rainbow of colors from the flowers that are just beginning to bloom.  It’s finally spring!  The grass is beginning to come out of hibernation and gardens are just starting to flourish, a welcome sight of new color after a long, dreary, grey winter.  This fresh,

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LinkedIn Influencers & Channels

In regular ‘social media fashion’, LinkedIn has recently made some updates to their site, changing the way businesses can use its social media platform for marketing purposes. We know here at The Partner Marketing Group that it can be hard to keep up with the continuous updates, so here is a spotlight of what to

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‘Top Ten’ List to Help You Get Ready for Microsoft’s Convergence 2013

Taking a page from David Letterman, here is my ‘top ten’ list to help you get ready for Microsoft’s customer event, Convergence, whether you are exhibiting or just attending:

Business Cards – Do you have enough to take with you? Are they up to date? Do you need to have more printed? It is

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Best of Marketing in 2013 from The Partner Marketing Group: A Lasting Visual Impression

The Partner Marketing Group team lives and breathes marketing every day and along the way, we can’t help but notice those really stellar marketing campaigns. Here’s our take on yet another campaign and how you can leverage this idea for your own marketing in 2013…
From Michelle Glennie, Operations and Communications Manager at The Partner

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Common Questions about Privacy Settings on LinkedIn

Have you looked at the settings you have on your LinkedIn profile? Here are 3 most common questions I receive about privacy preferences:
Note: All the direction given in the answers below can be found when you are logged into your LinkedIn account, at the top of the screen on the right hand side you

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Latest Posts
23 Jun 2017

How to Use a ‘Pain Chain’ to Add Customer Value

A ‘Pain Chain’ is a powerful visual map first introduced by Keith M. Eades in his book, The New Solution Selling: The Revolutionary Process That is Changing the Way People Sell. Software and technology providers can use the Pain Chain to help determine the source of pain for customers and discuss, with the right people,

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20 Jun 2017

Why B2B Marketing Isn’t Working

Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B marketing isn’t working for so many software and technology companies!
The lines are more blurred than ever in marketing

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02 Jun 2017

4 Lessons I Learned as a Managed IT Services Mystery Shopper

A Managed IT Services client of mine recently asked me to be their ‘mystery shopper’ and call all their competitors to ask for pricing and a formal proposal. They wanted to review their pricing and offers to ensure they aligned with current customer and market expectations in a relatively small geography. What an eye-opening experience

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01 Jun 2017

Thinking of Buying an Email List?

Almost everything you read by B2B marketing experts on buying an email list reaches the same conclusion: “Don’t do it.” The reasons range from compliance with anti-SPAM laws (such as CAN-SPAM and CASL) to results (most purchased lists simply don’t perform that well).
Is building a list organically ALWAYS a better option?
For the most

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22 May 2017

How Busy B2B Buyers Want Content

Being in the content business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for today’s content strategies—B2B buyers want you to get to the point. And fast.
The report I’m referring to is, Time-Starved