The Partner Marketing Group
Marketing Consulting for Microsoft partners, Sage partners, MSPs, VARs, and ISVs
Find inspiration. And make your job easier by tapping into the channel-specific knowledge we have cultivated over the years. Get pertinent information via the blog (instead of spending hours on online research), create professional marketing videos or demos, learn how to save time when posting to social networks, create free press releases, and much more at the Cultivation Station. Stop by when you need a new tool or idea to grow your company forward.
In short, it’s a technique to persuade your prospect or customer to do “one more thing”. Amazon.com has this mastered. While you’re looking at a book or other product, you’ll be served up a list of “Frequently Bought Together” and “Customers Who Bought This Item Also Bought Something Else”. According to MarketingProfs, it’s difficult to [...]
Last week, we talked about the importance of landing pages, what metrics to track, and how to turn your office into a newsroom. This week, we’ll delve into why outsourcing may be your ticket, how to create a content plan, and gauging quality over quantity. Enjoy! Outsource. (a/k/a: Be realistic.) You’re going to need a [...]
Last week, we talked about writing for humans, trying out infographics, taking a journalistic approach to writing, and developing your list of keywords. This week, we’ll take a closer look into landing pages, metrics, and the newsroom…oh my! Landing Pages. I could write a whole blog on this one (and will) but I also couldn’t [...]
Last week I shared some “getting started” thoughts, tips, and ideas from Differentiation through Graphics and this week, we’ll dive into H through K…enjoy! Humans. In the rush to please the bots and maximize the SEO value of your content, it can be easy to forget you are writing for humans. Get rid of the [...]
I’m back with my continuing ABC’s of Content Marketing. Last week I shared some “getting started” thoughts, tips, and ideas from A to C and this week, I’ll be covering Differentiation through Graphics. Differentiation. Yes – differentiation is a piece of content marketing. A big piece. It’s particularly important for later in the sales cycle [...]
I’ve been doing a lot of writing and presenting about content marketing (or more appropriately – the use of content in your marketing.) My laptop screen is littered with a plethora of sticky notes with inklings, thoughts, and musings around everything from building a content plan to where to get great ideas to write about. [...]
Having returned from Microsoft Convergence in New Orleans and reflecting back on the experience, I want to share some of the visual experiences that ISVs and Microsoft created. While there are many sights to behold in New Orleans, especially for a first-timer, I’ll focus on those in the Expo hall. What was most interesting to [...]
If you’re hearing a lot about ‘Click, Try, Buy’ recently – it’s not surprising. Also known as ‘Try and Buy’, Click, Try, Buy (CTB) has taken hold of the high tech industry as a marketing strategy for SaaS applications. Depending on who I’m talking to though, the definition of CTB (and how and when it [...]
Weird title don’t you think? I have to confess that I don’t fit into the demographic of a TV viewer nor that of a video viewer. Perhaps it’s because I grew up in Africa where we received TV in 1976 and then we could only watch the test pattern for 21 hours out of 24. [...]
Being a rather chatty person myself, I struggled to see how you can fit a story into 140 characters until I was listening to a chat show on National Public Radio a few days ago. They have a project called the ‘The Race Card Project: Six Word Essays’ where they are asking listeners to submit [...]
