The Partner Marketing Group Marketing Consulting for Microsoft partners, Sage partners, MSPs, VARs, and ISVs
Find inspiration. And make your job easier by tapping into the channel-specific knowledge we have cultivated over the years. Get pertinent information via the blog (instead of spending hours on online research), create professional marketing videos or demos, learn how to save time when posting to social networks, create free press releases, and much more at the Cultivation Station. Stop by when you need a new tool or idea to grow your company forward.
Too often in marketing we focus on trying to cast as wide a net as possible in the hopes of snagging new customers, while we neglect those that we already have. Existing customers are an important source of referrals but if you don’t pay any attention to them, it’s as good as being ‘out of [...]
Take advantage of an array of social media information tools, your own precious time, and some wonderful online marketing resources to supercharge your business effectiveness. Useful social data tools for your business Spare me! No more about social media, please! Well, it’s here to stay, so rather than fight it, let’s get some real value [...]
Online readers have an extremely short attention span, but that doesn’t always mean you should keep things short and sweet. What this actually tells writers is that copy needs to be compelling enough to hold the reader’s attention, whether it’s 3 sentences or 3 pages long. Taking an interesting angle to a sometimes (Okay, I’ll [...]
Updating information about ourselves can be difficult to do and is most likely the last item on our to-do list. If you haven’t looked at your LinkedIn Profile in a while, you could be missing a big opportunity to be found. In order for your profile to be fully searchable on the LinkedIn network, it [...]
Now that I have you thinking about “Buggy Whips” what in the world do they have to do with the cloud? More than a hundred years ago, buggy whips were in widespread use and were a necessary solution to help you speed things up when horses were the main source of power. Unless you are [...]
We have had quite a few clients come to us recently to help refresh their websites and since this is such an important part of a company’s brand, it’s important to take this type of project seriously. To really take it to the next level, here are some homework assignments before you dive in head [...]
It may seem that you are bombarded with so many email offers on a daily basis that you could make the assumption that Email as a marketing tool is not effective. According to this report from Get Response The State Of Email Marketing In SMBs. 2011 Report email marketing is alive and well. What this [...]
Content based Lead Generation seems to be the topic of every webinar that comes into my inbox. At first look it appears to be a really daunting task. How on earth are you going to be able to create all the content that is needed to help you stand out from the crowd? How do [...]
According to this Slideshow from marketingprofs.com, most well-known national brands will occupy 50%-80% of the links on the search engine results page. But when you add a geographic differentiator, results change. When enhancing your web presence, it’s important you master the local web to really see results. Here are some tips on how to do [...]
Nothing could be worse in marketing than the target audience not catching the action item in your marketing effort whether it is on a website landing page, in an email, or in a blog post. Having a clear call-to-action (CTA) is a great opportunity to capture information about your potential leads. All too often CTAs [...]
