The Partner Marketing Group Marketing Consulting for Microsoft partners, Sage partners, MSPs, VARs, and ISVs
Find inspiration. And make your job easier by tapping into the channel-specific knowledge we have cultivated over the years. Get pertinent information via the blog (instead of spending hours on online research), create professional marketing videos or demos, learn how to save time when posting to social networks, create free press releases, and much more at the Cultivation Station. Stop by when you need a new tool or idea to grow your company forward.
At a recent marketing webinar the host spoke about the importance of always being in market, ensuring you execute on a set of marketing activities on a daily, weekly, monthly and quarterly basis. This can appear to be a very daunting task until you break it down into a marketing rhythm that is manageable. Daily [...]
Another social media site is making its way into B2B marketing, and it’s no surprise that this site is focused on images. Pinterest.com is a new way for people to browse the web even quicker with an enhanced visual experience. Pinterest is a quick and eye appealing way to show people what you like, why [...]
With the amount of email marketing that occurs on a daily basis, it is important to lead your readers to the action you want them to take. While it is certainly important to have a relevant and compelling call-to-action (CTA), there are a few exercises that you can try to see if you can increase [...]
With the volume of email that arrives in your inbox each day you may question the validity of using email for marketing. It seems that getting your message across in all of the other noise just won’t work. Don’t be discouraged – there is hope. Recently there was a survey conducted of CMO’s (Chief Marketing [...]
I find it interesting that many companies shy away from exposing their personalities on their websites. We are all human and we all like to have fun and a smile. While humor certainly has its place in the business world, it can also be a useful tool for attracting prospective customers and to garner a [...]
Through HP’s Consumer BuyBack and Planet Partners Recycling Program, you can turn your old electronics into a donation for World Wildlife Fund (WWF). HP will recycle any old electronic product, from desktop computers to e-readers. If there is any residual value left to your old product, then you can turn it into a charitable donation [...]
One of the most common complaints I hear from bloggers is that they struggle with thinking of new and fresh ideas to write about. Although this excuse is common, it’s no longer acceptable. If you’re not blogging, you increase the risk of falling behind your competitors. So what can you do to stay ahead of [...]
If so, stop reading this right now. But if not, it’s no secret today that for most businesses the sales pipeline could use some “oomph”. Whether the pipeline has but a dribble in it or is overflowing, we would always like more leads in case the sales team hits a dry spell. If you could [...]
We all know Aesop’s fable of the tortoise and the hare. When it comes to decision making we may find ourselves at times making tortoise paced decisions in the hope of gaining more clarity, wishing for more data, or simply because it’s in our nature to ponder decisions for a long period of time. On [...]
I was trying to find a list of concrete ready-mix firms for a client – not that hard, right? Hmm… I was surprised at how difficult it truly was. I KNOW there hard to be more than 3 in the entire state but my searching wasn’t producing the results I expected. So I jumped over [...]
