Blog

The Partner Marketing Group Blog

Visual Marketing: Tips & tools to make your content stand out

By Barbara Pfeiffer

If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles and eBooks all focused on 2017 marketing trends. I

Continue Reading

Why Technology Marketers Should Go All In on LinkedIn

By Barbara Pfeiffer

I’ve been doing a lot of LinkedIn presentations lately to software and technology clients. The discussions afterward have been really interesting and left me a little surprised at how underutilized this network really is. Most technology marketers I speak with have decent company pages, post fairly regularly (as on other networks), and may have dabbled in

Continue Reading

How and Why You Should Now Write Compound Blog Posts

By Cheryl Strege

Gloom, despair and agony (a nod to a classic Hee Haw skit) is often the reaction when I ask our clients—primarily our ERP and CRM resellers, ISVs and accounting professionals—about their blogging strategy. Most struggle with producing enough content to meet the schedule on the editorial calendar (if they even have one), much less think

Continue Reading

The New Case Study: More creative ways to tell your customer stories

By Cheryl Salazar

As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If you are the MASTER of telling people how awesome your products are and why they should use them, your potential customers probably checked out a long time ago.
As my colleague noted in a recent blog, 3 Customer Engagement Lessons

Continue Reading

7 Quick Tips for Marketing Dynamics 365

By Michelle Etherton

The race is on! Dynamics 365 has a lot of Microsoft Dynamics partners around the world both excited and overwhelmed right about now. You’ve got to figure out not just how to market it, but how to explain it. We’re already helping partners educate their customers and prospects about Dynamics 365 and know some of

Continue Reading

Clever, Creative Customer Success Stories

By Michelle Etherton

Whether you call them client case studies or customer success stories, they are one of the most – if not the most – important marketing assets you can have. When you can’t compete on product and price alone (and who can these days?), you better be able to prove your business value to prospects and customers in

Continue Reading

The Marketing Curmudgeon: Why You’ll Never Succeed at Nurture Marketing

By Barbara Pfeiffer

I’ve been advocating for nurture marketing as an essential component to every successful marketing plan for years. That said, the recent results of our 2016 Technology Marketing Survey around nurture marketing were disturbing to say the least.
A full 44% of respondents have NO nurture program in place (although in fairness, half that amount said

Continue Reading

Is Marketing Automation the secret to success? Not always.

By Cheryl Salazar

Marketing automation is just one tool we marketers love to have in our bag of tricks. Not all companies can afford one and that might not be a bad thing. After working with various marketing automation systems over time, I’ve come to the conclusion they are great in certain situations and not in others.
If

Continue Reading

5 ways to help your small marketing team get big results

By Michelle Etherton

In the real world, most technology vendors, partners and ISVs will never be able to hire a large marketing team. Typically it’s a small group—sometimes one very exhausted individual—working their tails off to do the best they can with what they have. Whether you’re short on time, staff or knowledge, we’ve got 5 ways to help

Continue Reading
Latest Posts
28 Sep 2017

Can Marketing Ever Please Sales?

As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we did, but certainly not often enough. Right or wrong, we had our own ideas about what was most effective to (1) generate

Latest Posts
13 Sep 2017

Visual Marketing: Tips & tools to make your content stand out

If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles and eBooks all focused on 2017 marketing trends. I

Latest Posts
15 Aug 2017

Demystifying Social Selling: What it is and how to get started

I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of confusion behind what it is, how to do it and what it takes to be successful.

Latest Posts
20 Jul 2017

A Step-by-Step Guide to Customer Journey Mapping

It may sound daunting to pull together, but a customer journey map comes with a powerful impact on your business. The idea is centered on optimizing every touch point a client or prospect has with your company. I recently had the good fortune to participate in a mystery shopping experience where I could examine the

Latest Posts
13 Jul 2017

Survey Reveals What Tech Marketers Want from Employers

Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers. So, what did the survey reveal tech marketers want