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The Partner Marketing Group Blog

What’s Fueling Lead Generation Right Now?

By Cheryl Strege

“If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.” Credit to Sam Oh for that awesome quote in his article on Entrepreneur.com, 6 Super Simple Content Marketing Hacks to Double Your Lead Generation.
It’s no secret that, in the world

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How and Why You Should Now Write Compound Blog Posts

By Cheryl Strege

Gloom, despair and agony (a nod to a classic Hee Haw skit) is often the reaction when I ask our clients—primarily our ERP and CRM resellers, ISVs and accounting professionals—about their blogging strategy. Most struggle with producing enough content to meet the schedule on the editorial calendar (if they even have one), much less think

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Love it or hate it, your business needs social media

By Cheryl Salazar

How many of you are feeling the same way I do about social media? The constant stream of drivel—according to Miriam-Webster is ‘to talk stupidly or carelessly’—is definitely what social media is starting to mean to me. Talk about information overload! Whether you personally love it or hate, your business needs social media.
My Facebook

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Rockin’ the World of B2B Content Marketing

By Michelle Etherton

Content marketing isn’t new. It’s been around longer than we have. But the way your customers search for, consume and use (yes, use!) your content has changed dramatically even over the past year. When you want to differentiate your company and improve customer engagement, B2B content marketing is the hottest ticket in town.
Do you know…

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The Quickest Way to Building Your Content Marketing Library

By Cheryl Strege

It goes without saying that content marketing is the cornerstone of success in today’s marketing environment. The Content Marketing Institute points out…
“Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated

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Countdown to the New Year: Three things technology marketers should be doing now.

By Barbara Pfeiffer

Hard to believe but we’re approaching the end of the year already. Whether your marketing plan is on a calendar or fiscal year, there are some things that all technology marketers should be looking at in the October-December timeframe.

October. Plan your holiday activities. Whether you’re doing a simple e-card or a full campaign, there’s

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Five things to do before summer ends

By Barbara Pfeiffer

Is it possible? Summer is almost over? While the winter snows (particularly for those of us in the Northeast seemed to linger forever), summer is flying by. While my primary piece of advice is to enjoy what’s left, summer does bring a bit of a slowdown to work and gives us an opportunity to get

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Keep Calm and Do It Yourself (Or Not): 3 Marketing Examples

By Cheryl Strege

Marketing, much like maintaining a home, is a state of “Continual Process Improvement”.  Similarly, there are times to DIY, and times to bring in a professional. “Keep Calm and Do It Yourself (Or Not): 3 Marketing Examples” presents 3 great scenarios of how, when and why the DIY approach to marketing works, and when you

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Why Social Media Measurement is a Waste of Time

By Barbara Pfeiffer

There I’ve said it. And I’m not sorry (even though I know I’ll be getting some push back on this one). As I see it, the results are in. On survey after survey, small to medium B2B marketers are challenged with measuring social media’s impact on their demand generation. While a lucky few (and I

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Ding, Dong Google Authorship is Dead

By Barbara Pfeiffer

In the PURELY “my opinion” category of blog posts, let me just say I am very happy to see the end of Google Authorship. The highly trumpeted tool gave bloggers and online content providers the ability to have your writing show up with your picture and the number of your Google circles.
If you missed

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Latest Posts
20 Jul 2017

A Step-by-Step Guide to Customer Journey Mapping

It may sound daunting to pull together, but a customer journey map comes with a powerful impact on your business. The idea is centered on optimizing every touch point a client or prospect has with your company. I recently had the good fortune to participate in a mystery shopping experience where I could examine the

Latest Posts
13 Jul 2017

Survey Reveals What Tech Marketers Want from Employers

Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers. So, what did the survey reveal tech marketers want

Latest Posts
06 Jul 2017

What’s Fueling Lead Generation Right Now?

“If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.” Credit to Sam Oh for that awesome quote in his article on Entrepreneur.com, 6 Super Simple Content Marketing Hacks to Double Your Lead Generation.
It’s no secret that, in the world

Latest Posts
23 Jun 2017

How to Use a ‘Pain Chain’ to Add Customer Value

A ‘Pain Chain’ is a powerful visual map first introduced by Keith M. Eades in his book, The New Solution Selling: The Revolutionary Process That is Changing the Way People Sell. Software and technology providers can use the Pain Chain to help determine the source of pain for customers and discuss, with the right people,

Latest Posts
20 Jun 2017

Why B2B Marketing Isn’t Working

Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B marketing isn’t working for so many software and technology companies!
The lines are more blurred than ever in marketing