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5 Simple LinkedIn Profile Hacks for 2018

5 Simple LinkedIn Profile Hacks for 2018

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course there are more than just 5 things you can and should be doing

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4 Steps to Clean Up Your Online Presence

4 Steps to Clean Up Your Online Presence

With many marketers slowing down during November and December due to the holidays, I typically will come up with a year-end blog on things you can do during the slow months. This year, I have decided to focus my year-end advice on ONE topic—cleaning up your online presence.  Specifically, all those profiles you have—directories, LinkedIn

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Visual Marketing: Tips & tools to make your content stand out

Visual Marketing: Tips & tools to make your content stand out

If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles and eBooks all focused on 2017 marketing trends. I

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How to Use a ‘Pain Chain’ to Add Customer Value

How to Use a ‘Pain Chain’ to Add Customer Value

A ‘Pain Chain’ is a powerful visual map first introduced by Keith M. Eades in his book, The New Solution Selling: The Revolutionary Process That is Changing the Way People Sell. Software and technology providers can use the Pain Chain to help determine the source of pain for customers and discuss, with the right people,

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Have technology marketers lost their voice?

Have technology marketers lost their voice?

A few years ago I worked with a Microsoft ISV that is still one of my favorite projects. Why? Because it was FUN! The leader of the company is snarky, silly and smart. With a personality that is both engaging and quirky (in a good way)—it is also the company’s brand and definitely sets them

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Latest Posts
05 Feb 2018

8 Overlooked Marketing Tactics You’re Missing Out On

One of the questions I’m frequently asked by marketers is what NEW tactics am I seeing others use? I ALWAYS include “overlooked” trends when answering this question. Of course you want to be innovative, but what’s “new” to you may be something others have been doing successfully for years. Cutting edge isn’t always necessary –

Latest Posts
31 Jan 2018

3 Easy Steps to Download LinkedIn Contacts (and what NOT to do with them)

At first I thought everyone except me knew how to download LinkedIn connections anytime they wanted. But, after checking with a few people, I realized that most have never really thought about how to obtain a list of their connections. Or why they might want to.
Let me show you how easy it is:

Latest Posts
16 Jan 2018

5 Simple LinkedIn Profile Hacks for 2018

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course there are more than just 5 things you can and should be doing

Latest Posts
03 Jan 2018

9 Creative Content Ideas to Fuel Your Content Engine

Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to keep your readers engaged and interested? If you’re stuck in a rut, here are some content ideas to get you

Latest Posts
21 Nov 2017

4 Steps to Clean Up Your Online Presence

With many marketers slowing down during November and December due to the holidays, I typically will come up with a year-end blog on things you can do during the slow months. This year, I have decided to focus my year-end advice on ONE topic—cleaning up your online presence.  Specifically, all those profiles you have—directories, LinkedIn