Business

A Day in the Life of Our Virtual Marketing Directors

A Day in the Life of Our Virtual Marketing Directors

Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content they can stand behind. Getting there is the challenge.

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3 Reasons to Outsource Your Marketing

3 Reasons to Outsource Your Marketing

Do you change your own oil? No doubt we could all learn how. When I checked “how to change oil in car” on YouTube, I got 2,780,000 results. But is it a good use of my time? Sure, I could save the $20 bucks Jiffy Lube would charge me but it would definitely take more

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‘Tis the Season (to make a marketer crazy)

‘Tis the Season (to make a marketer crazy)

Thanksgiving is done and my turkey leftovers have been reduced to pot pie. Now it’s time to hang the lights and empty the bank account! And with that thought often comes a big sigh. How did the year go by so fast? From a marketing perspective, everything appears to shut down because our customers and

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Have technology marketers lost their voice?

Have technology marketers lost their voice?

A few years ago I worked with a Microsoft ISV that is still one of my favorite projects. Why? Because it was FUN! The leader of the company is snarky, silly and smart. With a personality that is both engaging and quirky (in a good way)—it is also the company’s brand and definitely sets them

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Dynamic Communities Summit 2016: Top takeaways from attendees

Dynamic Communities Summit 2016: Top takeaways from attendees

Summit is always a great time for Microsoft, partners, ISVs and end users to meet up, learn from each other and take away new knowledge that can be energizing for all involved. Whether you attended Summit this year for #GPUG, #CRMUG, #NAVUG, or #AXUG, the keynote, sessions and expo were filled with more people than

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3 Takeaways from Intacct Advantage 2016

3 Takeaways from Intacct Advantage 2016

In October I had the opportunity to spend a few days in Florida at Intacct Advantage, the annual conference for partners and their customers. I must say it’s pretty great to be in Orlando in the fall, even if it is for work (and very pleasant work at that!).
Here are my 3 top takeaways

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The 2016 B2B Technology Marketing Survey Report is HERE!

The 2016 B2B Technology Marketing Survey Report is HERE!

Software and technology companies – this marketing report is just for YOU! The 2016 B2B Technology Marketing Survey Report is our gift to all of you who are marketing technology and need more than general marketing benchmarks. We asked only software/technology resellers and ISVs to participate in the survey so you get real-world peer insight that

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Building Profitability With the Microsoft Cloud Solution Provider Program

Building Profitability With the Microsoft Cloud Solution Provider Program

I was recently invited by Microsoft to attend Sage Summit 2016 and deliver a presentation on Building Profitability in a Cloud-first Economy, geared specifically towards Sage VARs. Through my preparation on Microsoft Azure and the Microsoft Cloud Solution Provider (CSP) Program, and some great conversations at the conference, a few things became very apparent to me.

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Are You Fearless When Asking for a Referral?

Are You Fearless When Asking for a Referral?

For most people, the answer to that question is a resounding “No.” Although a referral should be the natural outcome of a job well done for a client, it never seems as simple or as easy as that.
We all LOVE referrals because…

The prospect is pre-disposed to work with you because of the

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Standing Out in a ‘Cookie Cutter’ World

Standing Out in a ‘Cookie Cutter’ World

I think the American Strip Mall is the worst invention. EVER. I loathe them and, in my opinion, they stifle innovation, creativity and the personality of the location in which it is placed. While it may be functional and provide access to a salon, nail bar, Subway, some kind of Insurance Company, ice cream store

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Latest Posts
01 Mar 2017

A Day in the Life of Our Virtual Marketing Directors

Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content they can stand behind. Getting there is the challenge.

Latest Posts
23 Feb 2017

How and Why You Should Now Write Compound Blog Posts

Gloom, despair and agony (a nod to a classic Hee Haw skit) is often the reaction when I ask our clients—primarily our ERP and CRM resellers, ISVs and accounting professionals—about their blogging strategy. Most struggle with producing enough content to meet the schedule on the editorial calendar (if they even have one), much less think

Latest Posts
14 Feb 2017

3 Reasons to Outsource Your Marketing

Do you change your own oil? No doubt we could all learn how. When I checked “how to change oil in car” on YouTube, I got 2,780,000 results. But is it a good use of my time? Sure, I could save the $20 bucks Jiffy Lube would charge me but it would definitely take more

Latest Posts
07 Feb 2017

The New Case Study: More creative ways to tell your customer stories

As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If you are the MASTER of telling people how awesome your products are and why they should use them, your potential customers probably checked out a long time ago.
As my colleague noted in a recent blog, 3 Customer Engagement Lessons

Latest Posts
31 Jan 2017

7 Quick Tips for Marketing Dynamics 365

The race is on! Dynamics 365 has a lot of Microsoft Dynamics partners around the world both excited and overwhelmed right about now. You’ve got to figure out not just how to market it, but how to explain it. We’re already helping partners educate their customers and prospects about Dynamics 365 and know some of