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8 Things Partners Want from Your Channel Marketing Program

8 Things Partners Want from Your Channel Marketing Program

Sirius shared that “channel marketers report less than 20% of their partners regularly participate in demand generation efforts.” And other surveys indicate partners use less than 10% of materials provided by software publishers they work with. Are you not getting the results you expect from your channel marketing program?
What’s driving this lack of interest

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A Day in the Life of Our Virtual Marketing Directors

A Day in the Life of Our Virtual Marketing Directors

Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content they can stand behind. Getting there is the challenge.

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Software Publishers: 4 reasons your channel marketing program isn’t working

Software Publishers: 4 reasons your channel marketing program isn’t working

According to a recent report by Sirius, “channel marketers report that less than 20% of their partners regularly participate in demand generation efforts.” Other surveys show that partners use less than 10% of materials provided by software publishers they work with. Wonder what’s driving this lack of interest in your channel marketing program?

A

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Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)

In Part 1 of this blog series, I talked about using duplicate content from software publishers and whether or not it will hurt you in terms of your search engine ranking (in short—it won’t—but it won’t help either). Wouldn’t it be great, though, if this existing content COULD help get you found and drive conversions?

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Channel Partners: The pros and cons of using duplicate content from software publishers (Part 1)

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 1)

In our recent survey on marketing trends for channel partners and ISVs, most indicated coming up with consistent, original content was one of their biggest marketing challenges. At the same time, 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago (1).
Faced with a

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Latest Posts
23 Jun 2017

How to Use a ‘Pain Chain’ to Add Customer Value

A ‘Pain Chain’ is a powerful visual map first introduced by Keith M. Eades in his book, The New Solution Selling: The Revolutionary Process That is Changing the Way People Sell. Software and technology providers can use the Pain Chain to help determine the source of pain for customers and discuss, with the right people,

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20 Jun 2017

Why B2B Marketing Isn’t Working

Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B marketing isn’t working for so many software and technology companies!
The lines are more blurred than ever in marketing

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02 Jun 2017

4 Lessons I Learned as a Managed IT Services Mystery Shopper

A Managed IT Services client of mine recently asked me to be their ‘mystery shopper’ and call all their competitors to ask for pricing and a formal proposal. They wanted to review their pricing and offers to ensure they aligned with current customer and market expectations in a relatively small geography. What an eye-opening experience

Latest Posts
01 Jun 2017

Thinking of Buying an Email List?

Almost everything you read by B2B marketing experts on buying an email list reaches the same conclusion: “Don’t do it.” The reasons range from compliance with anti-SPAM laws (such as CAN-SPAM and CASL) to results (most purchased lists simply don’t perform that well).
Is building a list organically ALWAYS a better option?
For the most

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22 May 2017

How Busy B2B Buyers Want Content

Being in the content business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for today’s content strategies—B2B buyers want you to get to the point. And fast.
The report I’m referring to is, Time-Starved