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8 Things Partners Want from Your Channel Marketing Program

8 Things Partners Want from Your Channel Marketing Program

Sirius shared that “channel marketers report less than 20% of their partners regularly participate in demand generation efforts.” And other surveys indicate partners use less than 10% of materials provided by software publishers they work with. Are you not getting the results you expect from your channel marketing program?
What’s driving this lack of interest

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A Day in the Life of Our Virtual Marketing Directors

A Day in the Life of Our Virtual Marketing Directors

Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content they can stand behind. Getting there is the challenge.

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Software Publishers: 4 reasons your channel marketing program isn’t working

Software Publishers: 4 reasons your channel marketing program isn’t working

According to a recent report by Sirius, “channel marketers report that less than 20% of their partners regularly participate in demand generation efforts.” Other surveys show that partners use less than 10% of materials provided by software publishers they work with. Wonder what’s driving this lack of interest in your channel marketing program?

A

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Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)

In Part 1 of this blog series, I talked about using duplicate content from software publishers and whether or not it will hurt you in terms of your search engine ranking (in short—it won’t—but it won’t help either). Wouldn’t it be great, though, if this existing content COULD help get you found and drive conversions?

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Channel Partners: The pros and cons of using duplicate content from software publishers (Part 1)

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 1)

In our recent survey on marketing trends for channel partners and ISVs, most indicated coming up with consistent, original content was one of their biggest marketing challenges. At the same time, 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago (1).
Faced with a

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Latest Posts
15 Aug 2017

Demystifying Social Selling: What it is and how to get started

I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of confusion behind what it is, how to do it and what it takes to be successful.

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20 Jul 2017

A Step-by-Step Guide to Customer Journey Mapping

It may sound daunting to pull together, but a customer journey map comes with a powerful impact on your business. The idea is centered on optimizing every touch point a client or prospect has with your company. I recently had the good fortune to participate in a mystery shopping experience where I could examine the

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13 Jul 2017

Survey Reveals What Tech Marketers Want from Employers

Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers. So, what did the survey reveal tech marketers want

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06 Jul 2017

What’s Fueling Lead Generation Right Now?

“If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.” Credit to Sam Oh for that awesome quote in his article on Entrepreneur.com, 6 Super Simple Content Marketing Hacks to Double Your Lead Generation.
It’s no secret that, in the world

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23 Jun 2017

How to Use a ‘Pain Chain’ to Add Customer Value

A ‘Pain Chain’ is a powerful visual map first introduced by Keith M. Eades in his book, The New Solution Selling: The Revolutionary Process That is Changing the Way People Sell. Software and technology providers can use the Pain Chain to help determine the source of pain for customers and discuss, with the right people,