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8 Things Partners Want from Your Channel Marketing Program

8 Things Partners Want from Your Channel Marketing Program

Sirius shared that “channel marketers report less than 20% of their partners regularly participate in demand generation efforts.” And other surveys indicate partners use less than 10% of materials provided by software publishers they work with. Are you not getting the results you expect from your channel marketing program?
What’s driving this lack of interest

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A Day in the Life of Our Virtual Marketing Directors

A Day in the Life of Our Virtual Marketing Directors

Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content they can stand behind. Getting there is the challenge.

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Software Publishers: 4 reasons your channel marketing program isn’t working

Software Publishers: 4 reasons your channel marketing program isn’t working

According to a recent report by Sirius, “channel marketers report that less than 20% of their partners regularly participate in demand generation efforts.” Other surveys show that partners use less than 10% of materials provided by software publishers they work with. Wonder what’s driving this lack of interest in your channel marketing program?

A

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Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)

In Part 1 of this blog series, I talked about using duplicate content from software publishers and whether or not it will hurt you in terms of your search engine ranking (in short—it won’t—but it won’t help either). Wouldn’t it be great, though, if this existing content COULD help get you found and drive conversions?

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Channel Partners: The pros and cons of using duplicate content from software publishers (Part 1)

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 1)

In our recent survey on marketing trends for channel partners and ISVs, most indicated coming up with consistent, original content was one of their biggest marketing challenges. At the same time, 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago (1).
Faced with a

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Latest Posts
16 Jan 2018

5 Simple LinkedIn Profile Hacks for 2018

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course there are more than just 5 things you can and should be doing

Latest Posts
03 Jan 2018

9 Creative Content Ideas to Fuel Your Content Engine

Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to keep your readers engaged and interested? If you’re stuck in a rut, here are some content ideas to get you

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21 Nov 2017

4 Steps to Clean Up Your Online Presence

With many marketers slowing down during November and December due to the holidays, I typically will come up with a year-end blog on things you can do during the slow months. This year, I have decided to focus my year-end advice on ONE topic—cleaning up your online presence.  Specifically, all those profiles you have—directories, LinkedIn

Latest Posts
28 Sep 2017

Can Marketing Ever Please Sales?

As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we did, but certainly not often enough. Right or wrong, we had our own ideas about what was most effective to (1) generate

Latest Posts
13 Sep 2017

Visual Marketing: Tips & tools to make your content stand out

If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles and eBooks all focused on 2017 marketing trends. I