Having returned from Microsoft Convergence in New Orleans and reflecting back on the experience, I want to share some of the visual experiences that ISVs and Microsoft created. While there are many sights to behold in New Orleans, especially for a first-timer, I’ll focus on those in the Expo hall. What was most interesting to [...]
Too often in marketing we focus on trying to cast as wide a net as possible in the hopes of snagging new customers, while we neglect those that we already have. Existing customers are an important source of referrals but if you don’t pay any attention to them, it’s as good as being ‘out of [...]
Attend the first Microsoft SMB Channel Development Virtual Event taking place on March 14, 2012 from 9:00am-1:00pm PST. During this Microsoft-sponsored event you will have the opportunity for targeted networking with partners from across the US including ISVs, VARs, MSPs, Distributors, OEMs and more! This virtual networking event is similar to their local in-person events but [...]
Over the last couple of years, it may have appeared that in-person events like tradeshows had died off due to the proliferation of information on the Internet and the struggling economy. Apparently that is NOT SO if you view the Events in America website! I can’t say for certain how many tradeshows, conferences and events [...]
