Events

The Beatles Sighted at the 2018 Sage Intacct Business Building Conference

The Beatles Sighted at the 2018 Sage Intacct Business Building Conference

It’s that time again! I’m not referring to the first day of spring or the stormy weather. Did you know 2017 was the 50th anniversary of the Beatles’ ‘Sgt. Pepper’s Lonely Hearts Club Band’ album? And in celebration of that landmark release (no, I am not admitting I’m old enough to remember it), it seemed

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Dynamic Communities Summit 2016: Top takeaways from attendees

Dynamic Communities Summit 2016: Top takeaways from attendees

Summit is always a great time for Microsoft, partners, ISVs and end users to meet up, learn from each other and take away new knowledge that can be energizing for all involved. Whether you attended Summit this year for #GPUG, #CRMUG, #NAVUG, or #AXUG, the keynote, sessions and expo were filled with more people than

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3 Takeaways from Intacct Advantage 2016

3 Takeaways from Intacct Advantage 2016

In October I had the opportunity to spend a few days in Florida at Intacct Advantage, the annual conference for partners and their customers. I must say it’s pretty great to be in Orlando in the fall, even if it is for work (and very pleasant work at that!).
Here are my 3 top takeaways

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Building Profitability With the Microsoft Cloud Solution Provider Program

Building Profitability With the Microsoft Cloud Solution Provider Program

I was recently invited by Microsoft to attend Sage Summit 2016 and deliver a presentation on Building Profitability in a Cloud-first Economy, geared specifically towards Sage VARs. Through my preparation on Microsoft Azure and the Microsoft Cloud Solution Provider (CSP) Program, and some great conversations at the conference, a few things became very apparent to me.

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Take Aways from Microsoft WPC 2016

Take Aways from Microsoft WPC 2016

I hadn’t been to Microsoft World Partner Conference (WPC) in 10 years and was amazed to see how large the conference had become. With 16,000 partners and ISVs from around the globe in attendance this year, the convention center was filled with an energetic buzz that was infectious. I met partners and ISVs from Italy,

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5 Things About the ITA Spring Collaborative That Intrigued Me

5 Things About the ITA Spring Collaborative That Intrigued Me

In mid-April I attended the Information Technology Alliance (ITA) Spring Collaborative in Houston, TX — an educational meeting of resellers, consultants, and technology leaders. After dodging Winter Storm Vero (12+ inches of snow at the Denver airport) only to get to Houston to experience 12+ inches of rain, we were fortunately all safe and dry

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My take on the ITA 2015 Fall Collaborative

My take on the ITA 2015 Fall Collaborative

This week was first time that The Partner Marketing Group attended the Information Technology Alliance (ITA) 2015 Fall Collaborative. You may ask why an organization which focuses exclusively on Information Technology providers has never attended in the past. As you all know, our industry is fraught with events of all kinds and like you, we need

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Use the “Bio Snippet Email” to Drive Traffic to Your Booth

Use the “Bio Snippet Email” to Drive Traffic to Your Booth

As part of any event plan you should always consider how you are going to drive traffic to your booth. Perhaps your budget isn’t large enough for you to have the largest and most prominent booth, or you were too late selecting your booth and you’re stuck in the dark back corner crying ‘woe is

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Lean on your ISVs

Lean on your ISVs

It never ceases to amaze me how many resellers don’t take their advantage of their ISV partnerships. ISVs provide you with:

Valuable, relevant content for your users and your prospects
End-to-end solutions for your industry offerings
Revenue share agreements that help you increase your billable hours
Marketing materials and leads

ISVs don’t compete

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Wow your prospects by doing something different (Part 1)

Wow your prospects by doing something different (Part 1)

It’s becoming tougher to cut through the clutter and the noise that is constantly coming at us via social media. Everyone seems to want a piece of us or our time. So, how do you stand out? It’s time to resort to the good old fashioned snail mail. Believe me, not only will the postal

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Latest Posts
18 Apr 2018

Survey Proves Content is King of Technology Marketing in 2018

When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
Because

Latest Posts
10 Apr 2018

7 Top Technology Marketing Trends for 2018

If you’re a software technology reseller, vendor, or service provider, the 2018 Technology Marketing Benchmarks and Trends Report might be the most important thing you read all year. Why? Because it’s from your peers in tech marketing. It’s a deep dive into the top marketing trends for you and your competitors.
The Partner Marketing Group

Latest Posts
26 Mar 2018

The Beatles Sighted at the 2018 Sage Intacct Business Building Conference

It’s that time again! I’m not referring to the first day of spring or the stormy weather. Did you know 2017 was the 50th anniversary of the Beatles’ ‘Sgt. Pepper’s Lonely Hearts Club Band’ album? And in celebration of that landmark release (no, I am not admitting I’m old enough to remember it), it seemed

Latest Posts
26 Mar 2018

What I Learned at the B2B Marketing Exchange Conference

A few weeks ago, I had the opportunity to spend a few days at the B2B Marketing Exchange conference. Though I was excited to spend time almost exclusively with my marketing peers, my emotions ranged from being eager to try new things out to, “What are they talking about?” It was great to spend so

Latest Posts
02 Mar 2018

The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for those solutions. If you want to be on their short list, you need content that convinces them you are worthy of their business! And