I was trying to find a list of concrete ready-mix firms for a client – not that hard, right? Hmm… I was surprised at how difficult it truly was. I KNOW there hard to be more than 3 in the entire state but my searching wasn’t producing the results I expected. So I jumped over [...]
Maybe you’re not, but for the most part, your company’s emails are. If they’re laden with “we have great stuff so contact me at your earliest convenience”, then you are not in tune with what your readers want or need. Here’s an excellent article from Manta that explains how to boost your email response rates [...]
I attended an on-demand webcast a couple of weeks ago about Connecting the Dots to ROIand learned some valuable stuff. The main challenge with social media (I think you and I can both agree) is tracking the ROI. One huge way you can increase ROI as well as improve the tracking around your social media [...]
One of the biggest challenges in creating that great marketing campaign that brings in qualified responses, delights the sales team, and impresses the boss is the (dreaded) list. The list can “kill” even the most beautifully written and designed campaign in a heartbeat with the wrong audience for your offer. And that’s just the standard [...]
Microsoft has launched a new resource called “Ask the Partners” that connects customers and prospects to the team of expert Microsoft Small Business partners. Customers can ask any question, get intelligent answers, and find a partner ready to assist with any of their technology needs. It is a great opportunity for small and medium businesses [...]
I recently sat in on a few webcasts to find out what I could learn from touted industry experts about cloud technologies and how to get them to market. I attended both of them for a total of 20 minutes. TOTAL! Why? The individuals conducting the webcasts consistently spoke only about themselves and how grand [...]
