I was trying to find a list of concrete ready-mix firms for a client – not that hard, right? Hmm… I was surprised at how difficult it truly was. I KNOW there hard to be more than 3 in the entire state but my searching wasn’t producing the results I expected. So I jumped over [...]
Maybe you’re not, but for the most part, your company’s emails are. If they’re laden with “we have great stuff so contact me at your earliest convenience”, then you are not in tune with what your readers want or need. Here’s an excellent article from Manta that explains how to boost your email response rates [...]
As you go through rigorous business planning meetings to map out a successful 2012, you may be discussing goals of all kinds: goals to close X number of net new customer deals, goals to expand your reach as an organization, or even goals to grow your business. Whatever your goals may be, keep in mind [...]
I attended an on-demand webcast a couple of weeks ago about Connecting the Dots to ROIand learned some valuable stuff. The main challenge with social media (I think you and I can both agree) is tracking the ROI. One huge way you can increase ROI as well as improve the tracking around your social media [...]
I love good, short articles on how to use LinkedIn better as a social networking – and lead generation – tool. Much of our website traffic comes from LinkedIn and yes, we have closed new business from it. So when I ran across this article, 5 Sure-Fire Signs Your LinkedIn Company Page Sucks, I was [...]
One of the biggest challenges in creating that great marketing campaign that brings in qualified responses, delights the sales team, and impresses the boss is the (dreaded) list. The list can “kill” even the most beautifully written and designed campaign in a heartbeat with the wrong audience for your offer. And that’s just the standard [...]
The Inside Technology Newsletter, from BtoBOnline, had some interesting statistics this week from a survey regarding spending for 2012. They state “About two-thirds of technology marketers plan to spend more on marketing in 2012 than they did this year, according to a global research report released by IDG Research Services.” That’s a good sign as marketers have made do [...]
Microsoft has launched a new resource called “Ask the Partners” that connects customers and prospects to the team of expert Microsoft Small Business partners. Customers can ask any question, get intelligent answers, and find a partner ready to assist with any of their technology needs. It is a great opportunity for small and medium businesses [...]
We all love to talk about the business we own or are “invested in”. (If not, don’t read any further.) Given the opportunity, we usually gladly talk about what we do, who are customers are, and what we sell. In today’s Small Business Tip of the Day from Manta, they describe some “Unconventional Networking for [...]
