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Using Levity to Attract Customers

I find it interesting that many companies shy away from exposing their personalities on their websites. We are all human and we all like to have fun and a smile. While humor certainly has its place in the business world, it can also be a useful tool for attracting prospective customers and to garner a [...]

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Is Your Sales Pipeline Full?

If so, stop reading this right now. But if not, it’s no secret today that for most businesses the sales pipeline could use some “oomph”. Whether the pipeline has but a dribble in it or is overflowing, we would always like more leads in case the sales team hits a dry spell. If you could [...]

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Tradeshows in America. Not Dead.

Over the last couple of years, it may have appeared that in-person events like tradeshows had died off due to the proliferation of information on the Internet and the struggling economy. Apparently that is NOT SO if you view the Events in America website! I can’t say for certain how many tradeshows, conferences and events [...]

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