In short, it’s a technique to persuade your prospect or customer to do “one more thing”. Amazon.com has this mastered. While you’re looking at a book or other product, you’ll be served up a list of “Frequently Bought Together” and “Customers Who Bought This Item Also Bought Something Else”. According to MarketingProfs, it’s difficult to [...]
Weird title don’t you think? I have to confess that I don’t fit into the demographic of a TV viewer nor that of a video viewer. Perhaps it’s because I grew up in Africa where we received TV in 1976 and then we could only watch the test pattern for 21 hours out of 24. [...]
Being a rather chatty person myself, I struggled to see how you can fit a story into 140 characters until I was listening to a chat show on National Public Radio a few days ago. They have a project called the ‘The Race Card Project: Six Word Essays’ where they are asking listeners to submit [...]
Taking a page from David Letterman, here is my ‘top ten’ list to help you get ready for Microsoft’s customer event, Convergence, whether you are exhibiting or just attending: Business Cards – Do you have enough to take with you? Are they up to date? Do you need to have more printed? It is always [...]
We all know that if we go to the mall or the grocery store without a list we come home with delightful treats, unexpected items and stuff we really didn’t need in the first place … and it cost us much much more than we ever thought we’d spend. The same applies to many aspects [...]
As a full-time marketer, I like to think I’m fairly savvy when it comes to social networking sites and try to have experience in the main ones out there today. One of these sites was Focus.com. According to Wikipedia, Focus.com was a business focused social networking platform and source of technology expertise. By September 2010, [...]
Bucket lists have become that catch all list for things you’ve always wanted to do but never had time or money to do it. Some people have 50 things on it and check them off one by one and others add/subtract from theirs as time and ability changes. I tend to work on a quarterly [...]
Social Media Examiner asked 22 pros about the tools they know and love. I find the number one reason people don’t blog is because they don’t know what to write about. Here are 3 tools that can shoot that excuse down and arm you with relevant and anticipated topics now and far off into the [...]
You may be sitting in your office just counting the days until you go fishing for the summer. The kids are almost out of school, the days are longer, the weather is brighter and you’re just raring to go. After all, your customers are out of town, your prospects have gone fishing too … What [...]
Have you looked at the settings you have on your LinkedIn profile? Here are 3 most common questions I receive about privacy preferences: Note: All the direction given in the answers below can be found when you are logged into your LinkedIn account, at the top of the screen on the right hand side you [...]
