Demand Generation Campaigns

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Marketing campaigns are the foundation of an effective demand generation strategy. An effective campaign builds on the strength of message, target audience and consistent delivery to demonstrate your expertise to prospects who are ready to buy. 

QIC Campaigns

qic-programs

QIC (Quarterly Integrated Content) Campaigns keep your message in front of prospects. Each quarter we create an educational eBook or infographic that addresses the pain point your target audience is experiencing.  Emails, blog posts, social media and a digital ad will keep your name top of mind when your prospects are ready to move.  QIC Campaigns include:

  • eBook or infographic
  • Three emails
  • Six blog posts
  • Social media blurbs
  • Digital ad

Position yourself as an expert in your market with educational content that solves your prospects’ unique challenges.

Contact us for more information on campaigns

Promotional Campaigns

promotional-campaigns

When you need to promote a new service or solution, we can help you get the message out effectively. We’ll help you develop a plan that meets your objectives and works within your budget. The steps generally include:

  • Defining your goals and constraints,
  • Defining your target market and creating messaging,
  • Building content that educates your prospects,
  • Creating an integrated communication plan to get your message out,
  • Execution of the plan through appropriate channels, which may include email, events, social media and public relations.

While promotional campaigns can take many forms, examples that we have coordinated include:

  • VARs introducing vertical solutions,
  • ISVs launching new products,
  • MSPs introducing new service lines.

Nurture/Drip Marketing Campaigns

prescriptive-campaign

You’ve invested in a marketing automation system. Now you need to put in the juice to make it go. Let’s come up with a plan to keep the content flowing and the relationships building.

We have helped partners and ISV create a variety of nurture marketing programs to build long-term relationships with your prospects. Here are just a few ways you can nurture your prospects:

  • eBooks, infographics or white papers combined with email templates and social media blurbs,
  • Integrated campaigns with recommendations and guidance,
  • Article series combined with monthly emails and blog posts.
Contact us for more information on campaigns
52 ideas cover

The year of content

52 inspiring ideas to fuel your high tech content marketing campaigns

We put this eBook together to give you some inspiration when you are having trouble filling your content pipeline. Download with our compliments today.

Tom Rogers, Marketing Manager, Intellitec Solutions
Working with the Partner Marketing Group has brought our Case Study creation to a better level. It has simplified the  process of obtaining customer success stories, and putting out a clear and concise message of how our consulting engagements have helped our clients.
Christopher Johnsen, Partner, BDO Canada
Throughout our 5 year relationship with The Partner Marketing Group, BDO Solutions has benefited from the knowledge, direction, Microsoft connections and information provided via the Virtual Director program. The dedicated and knowledgeable resources directed and assisted our internal marketing team to focus on quickly growing our Microsoft Dynamics practice. In particular via weekly calls, Cheryl Salazar ensured we stayed on plan, executed our marketing initiatives, embedded our blogging cadence, and helped us establish our online web and social presence to grow our Microsoft business throughout Canada.
Marleen De Winter, Director of Marketing, Integrity Data
We love working with the Partner Marketing Group because they are friendly professionals with a pool of experienced people that provide us with anything from blogs to infographics and newsletter copy – all in a timely manner.
Aimee Agnew, Marketing & Communications Manager, Arctic Information Technology, Inc.
I love working with The Partner Marketing Group team!! They are a dependable extension of my marketing department (of one) and are my go-to partner when I need help completing my to-do list. Whether they are assisting me with a marketing plan, writing customer case studies, or assisting with a Social Media campaign…. I am always impressed with their creativity and professionalism. It really allows me to hand over a project and know that it will be done right!
Nicole Vandenberg, Senior Product Marketing Manager, Microsoft
We love the creativity and visual impact that the Marketing Services Bureau (MSB) infographic has. In the infographic, The Partner Marketing Group has created a compelling message for partners on the benefits of the MSB in an appealing and attention getting way.
Pauline Zorz, General Manager, Sherwood Systems
For a partner with limited resources, the biggest advantage of this program is having a professional marketing resource who has years of experience working with Microsoft at a very reasonable price. Cheryl has been instrumental in so many areas, including a total rewrite of our website, getting special funding from Microsoft and keeping us focused and on track. The result has been consistent marketing programs all year long. Our success this past year can be contributed to our virtual marketing director from The Partner Marketing Group.
Roger Demers, Channel Development and Strategy, Sage Business Solutions
I highly recommend The Partner Marketing Group for any VAR who is looking to improve their sales pipeline. Whether it’s their Virtual Marketing Director program, their ability to execute on a full blown marketing plan, or to help with the execution of a marketing campaign, Cheryl Strege and her team have a vast knowledge of how to help partners improve their bottom line! I have personally had Cheryl Strege and her team help me execute marketing campaigns for our company and many VAR organizations. I am always satisfied with the results!
Barkley Busby, Vice President, 2B Solutions
If you’re looking for a professional case study, I highly recommend The Partner Marketing Group. They are great to work with and it’s such a smooth and easy process. All I did was give them my customer’s contact information, a little background on the project and they did the rest! Within a few days, I received a draft via email. Once I gave the approval, I had a case study ready to go live on my website!
Andy Link, President, jLAN Technologies
We’ve used various copywriters over the years and rarely were satisfied enough to use the same company twice. Each experience required us to spend countless hours educating the copyrighter on the nuances of our business only to receive our own words regurgitated back to us in a different order. The Partner Marketing Group spoke our language, knew our industry and delivered precise benefits oriented copy that was on point. We will definitely work with them again.
Mark Rockwell, President, Rockton Software
The folks at The Partner Marketing Group are spot-on with getting to the heart of marketing messaging, taking a ramble of my incoherent thoughts and creating magical sense of it all.
Christy Sparks, Marketing Manager, Blue Horseshoe
We choose to work with The Partner Marketing Group because of their breadth of knowledge and expertise within the channel. They understand the dynamic environment and provide guidance to my team as we search to capitalize on the many opportunities to market our company. They are in the trenches with us and consistently challenge us to showcase our value in the market within every aspect of our strategy. We have experienced a great return on our investment and are partnered with them to jointly continue these successful efforts.
Michael Burnham, President, Panatrack
We have been working The Partner Marketing Group for the last few months. We have used them to help us craft various brochures for special events. Recently, we asked them to help us create a set of case studies that highlight various customer successes. In each case we have been very happy with the finished results. As we continue to get busier and busier, it has been great being able to pass these projects to a group that really understands the space and the market. We are comfortable handing them our marketing projects and intend to take advantage of their other skills as well.
Rose Francavilla, Marketing Manager, BDO Canada
The Virtual Director program is a great option for us to have dedicated resources for our Microsoft Dynamics Solutions practice. Working with Cheryl Salazar is like working with my own marketing team. Our weekly calls, her product knowledge, key contacts and dedication allow us to rely on each other’s strengths to get the job done. The creative ideas, strategic thinking, and execution that is provided is invaluable to me and the firm to keep us on the right track and moving forward at all times.
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