Case Study – Silverware

"We closed a large deal in December 2009 with a prospect who was in our database but hadn’t engaged. He called us after getting the first issue of the newsletter in July 2009. I believe the sales are a result of many activities coming together and the newsletter is a critical part of our multi-touch strategy in 2010."

David Thikoll, Director of Business Development, Silverware, Inc.

Testimonials

"Keep that Nurture Newsletter Coming!"

David Moebes, Dynamics Partner Account Manager, Microsoft

E-Newsletter Program

You know the value of communicating with your customers and prospects on a regular basis to nurture and build a relationship. You know that "out of sight, out of mind" could potentially mean your customers will seek out another vendor when they need technology services because you haven't been in touch with them. After all, the Direct Marketing Association tells us we to “touch” our prospects 6-9 times to make a sale.

Considering the fact that sales cycles can be long – and getting longer – how will you stay in touch with prospects until they're ready to buy? Plus find the time needed to develop interesting, relevant content? And how are you going to find all those Microsoft promotions that you really should be talking about to your customers and prospects? Well, that problem just became a little easier with the E-Newsletter Program options from The Partner Marketing Group. Examples of content included in the program are:

  • General business article
  • Technology article
  • Events
  • Microsoft Dynamics promotions
  • Tips and Tricks
  • And more!

Select the option that best fits your organizational resources. If you have the capacity to format and send your own e-newsletter but just need relevant interesting content, then the “Content Level” program is right for you. If you need the assistance of a professional who can not only provide content but can design the layout, manage your opt-in list, send the newsletter on a pre-determined schedule, provide reporting and more, then the “Full Service Plus” program is an excellent solution.

Content Level Program Full Service Plus
Deliverables Deliverables
  1. Up to 3 written items for each newsletter in the following categories:
    • Product
    • General business
    • Technology focus
  2. Up to 3 “tips and tricks” per newsletter such as:
    • Microsoft product tip
    • Interesting business fact
  3. Up to 2 promotions per newsletter such as:
    • Microsoft Dynamics GP 3-for-$1
    • Free trial of Microsoft Dynamics CRM Online
  4. One round of edits specific to spelling and grammar is included. Additional rounds are billed at $75 each.
  1. Up to 3 written items for each newsletter in the following categories:
    • Product (choice between 2 articles)
    • General business (choice between 2 articles)
  2. Option of one article supplied by your firm. Examples include:
    • Letter from your President
    • Announcement about a new customer addition
    • Your next User Group meeting
  3. Up to 4 “tips and tricks” per newsletter such as:
    • Microsoft product tip
    • Interesting business fact
  4. Up to 2 promotions or 2 events per newsletter such as:
    • Microsoft Dynamics GP 3-for-$1
    • Free trial of Microsoft Dynamics CRM Online
    • Your own upcoming Microsoft Dynamics AX Lunch n’ Learn event
  5. Choice of one of six design templates branded with your logo, your contact information, your corporate colors and a corporate statement.
  6. One round of edits specific to spelling, grammar, formatting and graphics is allowed. Additional rounds of edits are billed at $75 each.
  7. Importing of all opt-in contacts to the email delivery tool.
  8. Managing additions to your list and adding them to your opt-in list.
  9. Customized welcome email to send out once people sign up for your newsletter.
  10. Customized link on email signature linking the reader to your sign up form.
  11. Customized HTML sign up box for your website.
  12. Email verification and SPAM testing.
  13. Header (banner) for the newsletter customized to your company. Two rounds of edits included. Additional rounds billed at $75 each.
  14. The e-newsletter will be sent on your behalf and results will be provided monthly within 10 days of the newsletter distribution.
Content Level Program Full Service Plus
Price Price
  • 3 issues: $399
  • 6 issues: $715
  • 12 issues: $1,252

$199 one time setup fee

  • 3 issues: $1,347
  • 6 issues: $2,395
  • 12 issues: $4,192
Content Level Program Full Service Plus
Payment Terms Payment Terms
  • For 3 issues, full payment is due at time of signing.
  • For 6-12 issues, 50% is due at time of signing and 50% is due in 90 days.
  • For 3 issues, full payment is due at time of signing.
  • For 6-12 issues, 50% is due at time of signing and 50% is due in 90 days.
You can view samples of our newsletters below:

For more information, contact info@thepartnermarketinggroup.com.