Testimonials

"The Virtual Marketing Director program provided the marketing insight and guidance I needed to get my marketing where it needed to be. You get to work with an experienced marketing consultant who has a deep knowledge of the Microsoft partner channel, great product knowledge, extensive vendor relationships, and a deep pool of resources to leverage – all for an affordable fixed price!"

Roger Borek, President
Borek Business Solutions

Client Case Studies

Nurture Marketing Program

One of the most common misconceptions about marketing is that it focuses primarily on lead generation. But the most successful marketing programs also invest in nurturing prospects and leads. According to the Direct Marketing Association, a prospect will need to see/hear your message a minimum of 3 times to recognize you and up to 7-9 times to make a sale. Nurturing assures that you build the relationship before you ask for their business. The entire nurture marketing process leads to better qualified leads, higher close ratios, stronger sales pipeline and shorter-than-average sales cycles.

Specific deliverables include:

  • Delivery of a written plan for a sequence of nurture "touches" via a number of mediums (phone, email, direct mail) over the course of 12 months
  • A nurture marketing calendar to ensure the timing of the touches is executed
  • A list of suggested marketing offers designed to drive responses
  • 2-hour phone consultation includes review of nurture marketing plan and actionable recommendations on how you can use your website as a lead generation tool for the marketing campaigns