Testimonials

"This is a great option for a firm that doesn't have internal strategic marketing capabilities and needs someone with a proven marketing track record in our channel. We have been extremely impressed with the results. Cheryl helped us develop a marketing plan and worked with us to make sure that we executed it. She pushed us really hard at times and we needed that. We had weekly conference calls to make sure that we were on schedule and if we weren't, to get us back on track. We never felt that "we were on the clock" when we had questions. I would recommend this program to anyone looking for marketing expertise external to their organization."

Dale May, President/CEO
InterDyn-LANAC Technology

Additional Services

E-Newsletter Program

You know the value of communicating with your customers and prospects on a regular basis to nurture and build a relationship. You know that "out of sight, out of mind" could potentially mean your customers will seek out another vendor when they need technology services because you haven't been in touch with them. Considering the fact that sales cycles can be long – and getting longer – how will you stay in touch with prospects until they're ready to buy? Plus the time needed to develop interesting, relevant content for your e-newsletter just isn't available. And how are you going to find all those Microsoft promotions that you really should be talking about to your customers and prospects? Well, that problem just became a little easier with the Newsletter Content Subscription Service. Examples of content included in the program are:

  • General business article
  • Technology article
  • Events
  • Microsoft Dynamics promotions
  • And more!

Click here for more information on pricing, or contact The Partner Marketing Group at info@thepartnermarketinggroup.com or 605-574-9432.

Marketing Planning and Strategy

A marketing consultant will work closely with your management team to develop a realistic, action-oriented marketing plan for your business. Your marketing plan will be detailed, comprehensive, and customized to your organization with specific focus on the following areas:

  • Geography and target markets
  • Vertical market opportunities
  • Strengths and skills of your company
  • Past marketing successes and areas for improvement
  • Marketing tactics and campaign opportunities
  • Marketing budget
  • Appropriate Microsoft resources to incorporate into your plan

Marketing Resource Desk

Wouldn't it be great if you could tap into unlimited email support for your most pressing marketing questions, as well as receive marketing tips sent from the team of experienced consultants at The Partner Marketing Group? If you've struggled with:

  • Which list to purchase
  • Which telemarketing firm has the best price and services
  • Or are just looking for someone to provide feedback on your next direct mail offer, the Marketing Resource Desk is your "on-demand" consultant.

This is a great option for the partner that has limited marketing resources but an ongoing need for marketing consulting. This service is available for one year subscription and our experts are committed to respond to your marketing questions within 24 hours within standard working hours.

Marketing Collateral Health Checks

Drawing on the years of marketing expertise of our consultants, we will work with you to review your existing marketing campaigns and collateral. The marketing health check can help you improve your overall marketing messages and company image as well as the effectiveness of your campaigns. We'll take a look at your company brochures, sales collateral, event invitations and direct mail pieces and look for gaps in your materials and message. A consultant will evaluate up to five marketing pieces and will provide a written report and a one-hour phone consultation to review the findings. Use this health check to ensure your marketing messages are on track and on target.

Outsourced Project Management

At times, organizations might be limited in their project management resources. In other words, once the marketing plan is in place, who executes against the plan on a daily basis? This option includes a talented individual who can work hand-in-hand with the partner organization to execute on the high priority lead generation campaigns a partner needs to initiate when starting their Microsoft practice. For example, this person can assist in:

  • Securing outsourced telemarketing resources that know the Microsoft Dynamics business
  • Find print resources to get a direct mail campaign out
  • Set up a customer/prospect e-newsletter
  • And more!

Does not include purchases including telemarketing hours, print costs, list purchase expenses, and other costs related to external vendors and/or campaign materials.

Nurture Marketing Program

The secret to successfully converting longer-term leads into sales is through nurturing or relationship marketing. Our nurture marketing services include a written plan for a sequence of nurture "touches" via a number of mediums (phone, email, direct mail) over the course of a year, a calendar to ensure the timing of the touches is executed, and a list of suggested offers designed to drive responses. It also contains consultation on preparing your company's website to function as a lead generation tool for the marketing campaigns with product-specific website content you can use on your website. This is a one-time deliverable and includes a 2-hour phone consultation upon delivery of the nurture marketing program.

Marketing Training/Workshops

Marketing training and workshops are developed for CEO's, presidents, COO's, business owners, sales, and marketing professionals. The workshops cover all aspects of marketing, providing both strategic and implementation guidance to you and your organization. These sessions can be customized to your organizational needs and will give you and your company the know-how, ideas and tools vital to your growth.

On-Site Marketing Plan Delivery

This option includes an onsite presentation of the customized marketing plan from the assigned virtual marketing director at the partner's location with the partner's executive team. The result of the visit will not only include an in-depth review of the marketing plan, but in conjunction with the partner, the prioritization of marketing campaigns and an action item list with next steps to launch the Microsoft lead generation programs. Subject to a time agreed upon by both the partner and the marketing consultant, limited to one working day unless other arrangements are made with the approval of the partner and the consultant. Fee includes the consultant's expense (excluding the airfare which is an expense to the partner) and the hourly rate.