Results-Oriented Marketing Planning & Strategy

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You are in the technology business, not the marketing business. If you are like a lot of partners, you’d rather go to the dentist than think about marketing. Let us help you put the marketing pieces in place so you can get back to business.

Virtual Marketing Director (VMD)

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For many technology partners, hiring a top-notch marketing director is financially out of reach. The VMD program gives you access to marketing guidance based on best practices and proven methods without the overhead.

The VMD program is very affordable and delivers both the marketing planning as well as the execution of the plan. Get your marketing program on track with:

  • Customized marketing plan specific to your business
  • Step-by-step marketing calendar outlining marketing tactics quarter-by-quarter
  •  Itemized marketing budget
  • Actionable marketing campaigns and programs that drive results
  • Recommendations on campaigns, programs and tools to tap into from Microsoft, Intel, Sage and other publishers
  • A 1-hour weekly call with your organization to promote accountability
  • Access to vendors and resources to help you execute your marketing initiatives

At The Partner Marketing Group, our reputation has been built by the members of our extraordinary team. Each of our marketing professionals understands your business model and your resource challenges. We will help you execute practical, effective marketing programs built on proven methods.

Contact us for more on VMD
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7 Brilliant Ways VARs, ISVs and MSPs use Infographics

Download this clever infographic to find out how you can put your custom designed infographic to work in your marketing.

Click to download

Marketing Assessment and Plan

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Many partners have internal people that can execute marketing, but don’t have the depth of experience to put a comprehensive plan in place. We can develop a complete marketing plan, specific to your organization’s objectives, that your marketing team can execute over a designated time:

  • Geography and target markets
  • Vertical market opportunities
  • Marketing strengths and internal resources to tap
  • Marketing tactics and campaign opportunities
  • Marketing budget
  • Checklist and action plan
Contact us for more on marketing planning
ABCsofMarketingCover

The ABCs of Marketing is the download that keeps on giving. This eBook is packed with ideas on how to make your marketing stand out. Advice, content ideas and links to valuable resources will help you keep you marketing fresh. All delivered in a fun and interactive format.

Tom Rogers, Marketing Manager, Intellitec Solutions
Working with the Partner Marketing Group has brought our Case Study creation to a better level. It has simplified the  process of obtaining customer success stories, and putting out a clear and concise message of how our consulting engagements have helped our clients.
Christopher Johnsen, Partner, BDO Canada
Throughout our 5 year relationship with The Partner Marketing Group, BDO Solutions has benefited from the knowledge, direction, Microsoft connections and information provided via the Virtual Director program. The dedicated and knowledgeable resources directed and assisted our internal marketing team to focus on quickly growing our Microsoft Dynamics practice. In particular via weekly calls, Cheryl Salazar ensured we stayed on plan, executed our marketing initiatives, embedded our blogging cadence, and helped us establish our online web and social presence to grow our Microsoft business throughout Canada.
Marleen De Winter, Director of Marketing, Integrity Data
We love working with the Partner Marketing Group because they are friendly professionals with a pool of experienced people that provide us with anything from blogs to infographics and newsletter copy – all in a timely manner.
Aimee Agnew, Marketing & Communications Manager, Arctic Information Technology, Inc.
I love working with The Partner Marketing Group team!! They are a dependable extension of my marketing department (of one) and are my go-to partner when I need help completing my to-do list. Whether they are assisting me with a marketing plan, writing customer case studies, or assisting with a Social Media campaign…. I am always impressed with their creativity and professionalism. It really allows me to hand over a project and know that it will be done right!
Nicole Vandenberg, Senior Product Marketing Manager, Microsoft
We love the creativity and visual impact that the Marketing Services Bureau (MSB) infographic has. In the infographic, The Partner Marketing Group has created a compelling message for partners on the benefits of the MSB in an appealing and attention getting way.
Pauline Zorz, General Manager, Sherwood Systems
For a partner with limited resources, the biggest advantage of this program is having a professional marketing resource who has years of experience working with Microsoft at a very reasonable price. Cheryl has been instrumental in so many areas, including a total rewrite of our website, getting special funding from Microsoft and keeping us focused and on track. The result has been consistent marketing programs all year long. Our success this past year can be contributed to our virtual marketing director from The Partner Marketing Group.
Roger Demers, Channel Development and Strategy, Sage Business Solutions
I highly recommend The Partner Marketing Group for any VAR who is looking to improve their sales pipeline. Whether it’s their Virtual Marketing Director program, their ability to execute on a full blown marketing plan, or to help with the execution of a marketing campaign, Cheryl Strege and her team have a vast knowledge of how to help partners improve their bottom line! I have personally had Cheryl Strege and her team help me execute marketing campaigns for our company and many VAR organizations. I am always satisfied with the results!
Barkley Busby, Vice President, 2B Solutions
If you’re looking for a professional case study, I highly recommend The Partner Marketing Group. They are great to work with and it’s such a smooth and easy process. All I did was give them my customer’s contact information, a little background on the project and they did the rest! Within a few days, I received a draft via email. Once I gave the approval, I had a case study ready to go live on my website!
Andy Link, President, jLAN Technologies
We’ve used various copywriters over the years and rarely were satisfied enough to use the same company twice. Each experience required us to spend countless hours educating the copyrighter on the nuances of our business only to receive our own words regurgitated back to us in a different order. The Partner Marketing Group spoke our language, knew our industry and delivered precise benefits oriented copy that was on point. We will definitely work with them again.
Mark Rockwell, President, Rockton Software
The folks at The Partner Marketing Group are spot-on with getting to the heart of marketing messaging, taking a ramble of my incoherent thoughts and creating magical sense of it all.
Christy Sparks, Marketing Manager, Blue Horseshoe
We choose to work with The Partner Marketing Group because of their breadth of knowledge and expertise within the channel. They understand the dynamic environment and provide guidance to my team as we search to capitalize on the many opportunities to market our company. They are in the trenches with us and consistently challenge us to showcase our value in the market within every aspect of our strategy. We have experienced a great return on our investment and are partnered with them to jointly continue these successful efforts.
Michael Burnham, President, Panatrack
We have been working The Partner Marketing Group for the last few months. We have used them to help us craft various brochures for special events. Recently, we asked them to help us create a set of case studies that highlight various customer successes. In each case we have been very happy with the finished results. As we continue to get busier and busier, it has been great being able to pass these projects to a group that really understands the space and the market. We are comfortable handing them our marketing projects and intend to take advantage of their other skills as well.
Rose Francavilla, Marketing Manager, BDO Canada
The Virtual Director program is a great option for us to have dedicated resources for our Microsoft Dynamics Solutions practice. Working with Cheryl Salazar is like working with my own marketing team. Our weekly calls, her product knowledge, key contacts and dedication allow us to rely on each other’s strengths to get the job done. The creative ideas, strategic thinking, and execution that is provided is invaluable to me and the firm to keep us on the right track and moving forward at all times.
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01 Mar 2017

A Day in the Life of Our Virtual Marketing Directors

Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content they can stand behind. Getting there is the challenge.

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3 Reasons to Outsource Your Marketing

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The New Case Study: More creative ways to tell your customer stories

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As my colleague noted in a recent blog, 3 Customer Engagement Lessons

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7 Quick Tips for Marketing Dynamics 365

The race is on! Dynamics 365 has a lot of Microsoft Dynamics partners around the world both excited and overwhelmed right about now. You’ve got to figure out not just how to market it, but how to explain it. We’re already helping partners educate their customers and prospects about Dynamics 365 and know some of