Sage Partner Marketing Services
The Partner Marketing Group is a “one-stop” shop for all your marketing needs. We are a marketing consulting firm dedicated to the continued growth and success of our clients’ marketing strategies. Our team of marketing strategists, planners and program managers specialize in helping technology organizations develop and execute fresh, innovative, cost-effective marketing strategies with our broad range of marketing services and products.
There are a number of services offered by The Partner Marketing Group, such as a Virtual Marketing Director, customer case studies, and much more, that will help you fill the gaps in your marketing strategies. We look forward to working with you!
Virtual Marketing Director
The Virtual Marketing Director team is comprised of individuals who have years of marketing experience and will provide each of their clients the marketing planning and implementation attention they need. Where can you find this caliber of marketing professional who is able to work with you at a fraction of the cost of a full-time person?
Did you know that with outsourced marketing you could experience the following benefits?
- Accessibility to expertise in marketing strategy and implementation
- An unbiased, outside perspective on your business
- Minimize the impact of staff reductions
- Maintain the momentum of critical projects
- Draw on outside experience from those who know “what works and doesn’t work”
- Budget friendly cost
Specific deliverables include:
- Customized marketing plan specific to your business
- Step-by-step marketing calendar outlining marketing tactics
- A 1-hour weekly call with the partner organization over the term of the engagement
- Oversee the execution of agreed upon marketing strategies
- Access to vendors and resources to help you execute your marketing initiatives
- Unbiased, one-on-one consulting and marketing support
- Investment: $2200/month with a minimum of 3 months
Virtual Project Manager
At times, organizations might be limited in their project management resources. In other words, once the marketing plan is in place, who executes against the plan on a regular basis? This option includes a talented individual who can work hand-in-hand with the partner organization to execute on the campaigns and initiatives.
Specific deliverables include:
- Up to 14 hours per month of project management time dedicated to executing agreed-upon marketing strategies. Such services could include:
- Securing outsourced telemarketing resources
- Coordinating the resources to get a direct mail campaign out the door
- Setting up a customer or prospect e-newsletter
- Managing writers and designers who can create case studies and other marketing collateral
- Advising on appropriate marketing opportunities to fund
- Coordination of events such as User Groups, tradeshows, and others
- Management of customer training classes
- And more
- Investment: $1900/month
Marketing Plan Analysis
Perhaps you already have a marketing plan in place, but it isn’t producing the results you expect and need. Is the plan unrealistic or are the goals unachievable? Or is it the execution of the campaigns that isn’t quite on target? Utilize this offering to get an in-depth analysis on your current plan to identify the areas for improvement.
Deliverables include:
- Marketing consultant to analyze your current marketing plan and provide written recommendation/analysis to improve effectiveness from the aspects of lead generation, lead nurturing, branding and website marketing.
- The consultant will schedule a 1½ hour consulting call to deliver and review the recommendations.
- Includes a monthly e-newsletter from The Partner Marketing Group with marketing tips, resources and news.
- Investment: $1675
Marketing Plan Creation
Do you need help creating a marketing strategy and developing a realistic, action-oriented marketing plan for your business? We can help! Our team will develop a detailed, comprehensive, and customized marketing plan specific to your organization.
Specific deliverables include:
- Marketing consultant will analyze the organization in terms of skills, expertise, geography, the competition, etc., to develop a marketing plan based on specific partner goals. Plans will cover:
- Target market analysis
- SWOT analysis
- Competition identified
- Direct marketing tactics
- Social media tactics
- Recommendations
- The consultant will schedule a 1 1/2 hour consulting call to deliver and review the recommendations.
- Includes a monthly e-newsletter from The Partner Marketing Group with marketing tips, resources and news.
- Investment: $2500
Virtual Sales Director
With a team comprised of individuals who have over 30 years of combined experience working in sales and business development, we provide customized engagements for our clients, focusing on the areas of your business where you need the most help. From coaching your sales team to mentoring new hires to helping you complete RFPs and much more, our Virtual Sales Director is tailored to alleviate your most pressing sales needs.
Where can you find this high caliber of sales and business development resources at a fraction of the cost of a full-time person? Did you know that with outsourced sales coaching and hands on execution you could experience the following benefits?
- Accessibility to expertise in sales strategy development and execution to help move leads from qualified to close in a shorter period of time.
- An unbiased, outside perspective on your business to help you analyze gaps in your sales performance.
- Minimize the impact of staff reductions with a sales leader that knows your business goals.
- Assistance at each step in the sales cycle to help you move prospects through the pipeline and finalize the sale.
- Working as an integral part of your sales team
- Developing your channel and sales strategies to ensure maximum results from your efforts
Specific deliverables include:
- Customized sales execution plan specific to your business
- Actionable sales campaigns and programs that drive results
- Oversee sales opportunities and assist in sales execution over the term of the engagement
- Unbiased, one-on-one consulting and business development support
- Help complete RFP responses
- Conduct discovery calls
- Conduct initial qualification calls
- Investment: $2,200 per month (up to 35 hours over the three month minimum engagement)
E-Newsletter Services
You know the value of communicating with your customers and prospects on a regular basis to nurture and build a relationship. You know that “out of sight, out of mind” could potentially mean your customers will seek out another vendor when they need technology services because you haven’t been in touch with them.
Considering the fact that sales cycles can be long—and getting longer—how will you stay in touch with prospects and customers until they’re ready to buy? Plus find the time needed to develop really interesting, relevant content that your readers enjoy? That problem just became a little easier with the E-Newsletter Program options from The Partner Marketing Group.
Select the option that best fits your organizational resources. If you have the capacity to format and send your own e-newsletter but just need the appropriate content, then the “Content Only” program is right for you. If you need the assistance of a professional who can not only provide content but can design the layout, manage your opt-in list, send the newsletter on a pre-determined schedule, provide reporting and more, then the “Full Service Plus” program is an excellent solution.
| Content Only | Full Service Plus |
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| Price | Price |
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Blog Writing Subscription Program
Did you know that a blog is a great way to build a community, show off your expertise, communicate your message and generate new leads without much cost?
Despite knowing all the benefits, including the Search Engine Optimization advantages, it can be a time consuming process to find a good idea, write a well thought out blog on it, and post it to your blog sites. But we can help with a subscription service that ensures you have timely, accurate, and knowledgeable blog entries on a regular basis.
We will work closely with you to create blog topics relevant to your company with a blogging schedule that suits your needs. Once the topics and schedule are defined, our writers will prepare the fully optimized blog posts, complete with keyword links back to your website.
The pricing for The Partner Marketing Group Blog Subscription Program is as follows:
- 4 Blog Posts Subscription: $360 ($90 per blog post)
- 6 Blog Posts Subscription: $510 ($85 per blog post)
- 8 Blog Posts Subscription: $600 ($75 per blog post)
Customer Case Study Creation
We all realize that our best advocates are our happy customers. Nothing is better than having your customers tell your story, and provide tangible proof to prospects that you’re credible and have the experience necessary to help solve their business issues.
One of the key benefits of case studies is that you will possess compelling content that can be leveraged in multiple ways including on your website, as a leave-behind or as a marketing offer, featuring it in your newsletter, discussing it at a prospect meeting, or highlighting customer testimonials in other marketing materials. It’s a very versatile and powerful marketing tool that you won’t want to be without.
The Partner Marketing Group helps you tell your stories through a streamlined and effective writing process:
- Writer will meet with you to gather information on the customer, your organization and the implementation.
- Writer will gather additional information through interviews with the customer.
- Writer will produce a 1 to 2 page written case study document. Includes 2 rounds of edits as well as copy only (you design your own layout) or copy and design (we’ll design a case study template for you).
- Investment: Starting at $1100 for a 2-page case study.
Marketing Collateral “Health Check”
The marketing collateral Health Check can help you improve your overall marketing messages and company image as well as the effectiveness of your campaigns. We’ll take a look at your company brochures, sales collateral, event invitations and direct mail pieces and look for gaps in your materials and message. Use this Health Check to ensure your marketing messages are on track and on target.
Specific deliverables include:
- A consultant will evaluate up to five marketing pieces and will provide a written report.
- The consultant with conduct a one-hour phone consultation to review the findings.
- Investment: $500
Social Media 101
Social media gets put on the wayside because it’s difficult to track actual ROI, but it’s also a cheap and effective way to get your name out in front of your prospects.
Deliverables include:
- In depth consultation to define specific social media strategy, message and goals
- Preparation of detailed social media schedule
- Review and enhancement of social media profiles
- Review of online tools and how to leverage each
- Investment: $1300
Marketing Training & Workshops
Marketing training and workshops are developed for CEO’s, presidents, COO’s, business owners, sales, and marketing professionals. The workshops cover all aspects of marketing, providing both strategic and implementation guidance to you and your organization. These sessions can be customized to your organizational needs and will give you and your company the know-how, ideas and tools vital to your growth. Please inquire for pricing and scheduling.
Contact info@thepartnermarketinggroup.com or 734-425-7414 for more information. We’re here to help you take the next steps toward effective, measurable, lead generating marketing programs!
