As part of my investment strategy, I own a number of rental properties that are managed by a professional property management company. Although they do a great job of managing the day-to-day needs of the tenants and they provide owner’s statements monthly, I still have to track the income and the expenses.
I worked for an accounting software company for years (Great Plains), but it doesn’t mean I have great skills when it comes to accounting. To preserve my mental health, this is the year I’m going to outsource the monthly bookkeeping and reconciliation to my CPA.
Similarly, marketing is a highly specialized area many companies struggle to do well. It seems more cost effective to keep everything in house, but is it really? What about quality? Consistency? It doesn’t seem all that hard to write some blogs and send some emails out—until the results start coming in and weren’t what you were hoping.
A statement from a book I’m currently reading sticks with me. It talks about the huge difference between “wanting” to make a change (passive) vs. “deciding” to make a change (active). I’ve decided to make a change so the next step in my outsourcing journey has been made – I’ve contacted my CPA to ask what he needs in order to take over the bookkeeping of my property business and to come up with a fee.
The next step in your outsourcing journey is to decide which aspects of your marketing can be done faster, more efficiently, more effectively, and often less costly than doing it in-house. Then, contact someone who can help you, such as The Partner Marketing Group. Catch us at 605-574-9432 or info@ThePartnerMarketingGroup.com and together we’ll figure out if outsourcing will preserve your mental health (as it did mine).
Written by: Cheryl Strege, The Partner Marketing Group
As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we did, but certainly not often enough. Right or wrong, we had our own ideas about what was most effective to (1) generate
If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles and eBooks all focused on 2017 marketing trends. I
I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of confusion behind what it is, how to do it and what it takes to be successful.
It may sound daunting to pull together, but a customer journey map comes with a powerful impact on your business. The idea is centered on optimizing every touch point a client or prospect has with your company. I recently had the good fortune to participate in a mystery shopping experience where I could examine the
Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers. So, what did the survey reveal tech marketers want