When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
If you’re a software technology reseller, vendor, or service provider, the 2018 Technology Marketing Benchmarks and Trends Report might be the most important thing you read all year. Why? Because it’s from your peers in tech marketing. It’s a deep dive into the top marketing trends for you and your competitors.
The Partner Marketing Group
It’s that time again! I’m not referring to the first day of spring or the stormy weather. Did you know 2017 was the 50th anniversary of the Beatles’ ‘Sgt. Pepper’s Lonely Hearts Club Band’ album? And in celebration of that landmark release (no, I am not admitting I’m old enough to remember it), it seemed
A few weeks ago, I had the opportunity to spend a few days at the B2B Marketing Exchange conference. Though I was excited to spend time almost exclusively with my marketing peers, my emotions ranged from being eager to try new things out to, “What are they talking about?” It was great to spend so
You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for those solutions. If you want to be on their short list, you need content that convinces them you are worthy of their business! And