Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers. So, what did the survey reveal tech marketers want in the workplace?
Demand is high for qualified tech marketers, but retaining talent might be the top challenge for companies. According to the survey, only 29% of millennials were happy in their job. This might contribute to the finding that 25% of tech marketers plan to look for a new employer in the next 12 months. That’s 1 in 4 looking for a new job. Yikes! The reasons vary but topping the list were to advance their marketing skills, get a better salary and work for a company that prioritizes marketing.
When asked which skills tech marketers feel are most important, the answers varied slightly between generations, but overall the top critical skills were:
When asked which skills the survey participants felt they were most advanced in their expertise—this is where there is clearly a generation gap between Millennials, Generation X and Baby Boomers.
And, finally, what made me chuckle was the demographic chart of which marketing titles were represented in the survey. More than 1/3 of respondents are a “Marketing jack-of-all-trades” and if you’re a marketer, you can certainly relate to that!
outsourcing your marketing? How could I possibly go without bringing up the obvious. Outsourcing some or all of your marketing is an excellent solution for software and technology companies AND your marketing staff for many reasons:
Hiring and retaining talented tech marketers can be a challenge. Whether you need a full marketing team, help supporting your own, or interim support during staffing challenges, outsourcing can be the ideal solution. Let us know if we can help.
Written by: Michelle Etherton, The Partner Marketing Group
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