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Quality Content

Over 6,225 pieces of content and counting.
From blog posts to infographics to eBooks,
we build content that connects with prospects.

Marketing Services for Technology Service Providers and Software Vendors

Strategy, content and social media marketing for VARs, MSPs, ISVs
Partner training and marketing programs for technology vendors selling through channel.
Content
Channel
Social
Strategy
Campaigns
Training
Selling through the channel?
Give your partners the marketing resources they need to succeed.
We’ve developed channel programs for vendors including Microsoft, Sage, Intacct and Intel.

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We know the channel
Everyone on our team has years of experience working with technology channel partners.
We understand firsthand the marketing challenges that partners, ISVs and vendors face.

Kevin Ameche, Vice President, Wolcott Group
To be honest, I didn’t know what to expect. I did know there was no way we could hire a person and get the depth and breadth of experience and skill for content writing, SEO and marketing strategy The Partner Marketing Group team had. They could essentially become our marketing department, which is exactly what we were looking for.
Kevin Machayya, Senior Partner Program Manager, WEX Health
With the help of The Partner Marketing Group, our Partners are learning how to optimize their resources and where to focus their marketing investment. As a company, it has also given us a deeper understanding of what our Partners need and how we can support them.
Kevin Ameche, Vice President, Wolcott Group
One of the things I love so much about The Partner Marketing Group is the whole team has taken time to research and educate themselves on our industry and competitors. It’s what sets them apart from anyone else. Their expertise and commitment has helped establish us as subject matter experts in the industry.
Tom Rogers, Marketing Manager, Intellitec Solutions
Working with the Partner Marketing Group has brought our Case Study creation to a better level. It has simplified the  process of obtaining customer success stories, and putting out a clear and concise message of how our consulting engagements have helped our clients.
Marleen De Winter, Director of Marketing, Integrity Data
We love working with the Partner Marketing Group because they are friendly professionals with a pool of experienced people that provide us with anything from blogs to infographics and newsletter copy – all in a timely manner.
Mark Rockwell, President, Rockton Software
The folks at The Partner Marketing Group are spot-on with getting to the heart of marketing messaging, taking a ramble of my incoherent thoughts and creating magical sense of it all.
Michael Burnham, President, Panatrack
We have been working The Partner Marketing Group for the last few months. We have used them to help us craft various brochures for special events. Recently, we asked them to help us create a set of case studies that highlight various customer successes. In each case we have been very happy with the finished results. As we continue to get busier and busier, it has been great being able to pass these projects to a group that really understands the space and the market. We are comfortable handing them our marketing projects and intend to take advantage of their other skills as well.
Haley Martin, Partner Marketing Manager, AvidXchange
As an ISV we were struggling to gain traction within the Microsoft Dynamics, Sage, and Intacct channels and I knew we needed to engage someone who understood the ins and outs, could help us with brand positioning, and assist in developing a strategy to target not only the VARs, but end-users as well. We have been extremely pleased with the results we are seeing and are even more excited for what the future holds. It has been a great investment and we’re so glad to have found The Partner Marketing Group.
Eric Sheehan, President, OTT, Inc.
We were at a crossroads as to whether to hire a FTE or look to outsource the marketing director role. We found The Partner Marketing Group and have been very pleased with the results. They have the expertise in our industry and know our business model. One of the best decisions we have made as an organization! Truly value our partnership with them!
Jim Krahn, Partner BDO Solutions Canada
With a fast growing Microsoft practice, we needed to partner with an organization with strong marketing competencies and deep knowledge of our industry to complement our own internal efforts. We have the best of both worlds with The Partner Marketing Group. We are able to focus the creative ideas that will see our practice thrive and use their expertise to collaborate on content refinement, delivery and program management.

Latest Posts
19 Mar 2019

Limited Marketing Resources? Poor Results? Go Deeper, Not Wider

Written by: Barbara Pfeiffer, The Partner Marketing Group
I’ve yet to talk to a marketer at a software/technology reseller or ISV that has all the resources they need to accomplish their goals. While surveys regularly show B2B CMOs investing an average of 7% of gross revenue in marketing, it’s still not happening with most VARs

Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial