31 Blogs in 31 Days? Not Impossible for Cheryl Salazar!

Blog imageI woke up this morning full of the joys of life – feeling completely jazzed about life and wondering what big bold hairy goal I was going to set and who was going to be affected by it. Normally it’s just me and my poor family who have to put up with my craziness – from running adventures to outrunning elephants but this time I thought I’d share the love with my dear colleagues.

Here at The Partner Marketing Group we have a lot of fun, energy and zest for living but being a remote team we don’t often get to share in each other’s successes or lives. Meet Barb Pfeiffer … Barb has many qualities that I wish I had, in fact I ‘sometimes’ hope I will be like her when I grow up. She loves to create great, valuable content and she is the constant source of blog topics for me. During team meetings, as I’m rambling along, she’ll sum it up by saying ‘Cheryl, you should write a blog about that’ in her fun New Jersey fashion – direct and to the point!  So I have taken that advice to heart and set myself a goal of 31 blogs in 31 days – mainly to prove to myself that I can do it and to put myself in the shoes of my ERP and CRM clients who are always on the receiving end of the ‘Where is your blog for this week?’ question from me.

So having set that goal, I implicitly involved Michelle Glennie, our Operations Manager, whose task it will now be to source all the graphics, organize all the posting and socialize everything … (okay, I’ll help with that too because after all she never signed up for this and maybe this will stop her nagging).  Involved too will be el Presidente, as I like to call her, Cheryl Strege who no doubt is going to have a merry time with her red pen editing all my work. The point being, and this is well known among my colleagues, is that I am not the world’s best writer but I do have a lot to say – which I think is quite a valuable talent but having a great editor in your back pocket is a tremendous asset!

As with any organization, we often find ourselves in the situation that we have been so busy helping our clients with executing their marketing that we have sometimes neglected our own. So before we get all ‘preachy’ with you we thought we should set our own house in order. This series of blogs will cover a myriad of marketing topics, tips and tricks that we hope you find useful and educational.

As always, if you need any marketing assistance, please don’t hesitate to reach out. Just because its summer time, doesn’t mean you should take your foot off the (marketing) gas – more about that in my next blog.

Leave a Reply

Your email address will not be published. Required fields are marked *

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I

Latest Posts
29 Nov 2018

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is