Why work with us?
When you work with The Partner Marketing Group, you tap into years of experience with professional marketers who have devoted their careers to technology partners and vendors. We will tell you honestly what we think and will bend over backwards to help you succeed.
How can we help you?
In a nutshell, we help technology partners and software vendors by providing experience-backed guidance combined with high-quality content to fuel your inbound and outbound marketing campaigns. To that end, our services include:
- Marketing planning and strategy. Most commonly, we act as Virtual Marketing Directors for technology partners. Our activities include strategic as well as execution planning to align your marketing with your business goals. After all, at the end of the day, consistent execution against the plan determines success (or failure) of the marketing function.
- Content development. Our writers know the channel and how the services you deliver impact your business customers. From infographics to interactive eBooks, we write and design for today’s all-too-distracted prospects.
- QIC Campaigns. Quarterly Integrated Content (QIC) Campaigns give you high-quality lead generation campaigns and the tools to promote it for a full three months.
- Channel Marketing. We help software vendors, including Microsoft, Intacct, and Sage, educate and equip channel partners to build their marketing success.
- Social Media. In all of our marketing programs, we include the recommendations and tools that will help you make the most of your time investment in social media.
Meet Our Leadership Team
Michelle Glennie, Co-Founder, Partner and COO
What do you get when you blend years of technology expertise with a strategic business mind? Meet Michelle Glennie, Co-Founder, Partner and COO of The Partner Marketing Group. Armed with a Diet Coke and a smile, she keeps people and projects running smoothly for clients from start to success. With many years working with leading software and technology vendors, VARs and ISVs, Michelle fully understands what it takes to deliver value to the technology channel.
Read Michelle’s full bio to learn more about who she is, what she does and why she likes Ironman so much…
Cheryl Salazar, Partner, EVP Channel & Marketing Strategy
For more than 30 years, Cheryl Salazar has been working in the channel and partner ecosystem for the local and global technology community. Beyond her impressive depth of experience, Cheryl’s strategic approach and ability to execute have helped the world’s largest companies and channel partners drive leads through perfectly tailored marketing programs. And her super cool South African accent makes it even more fun!
Read Cheryl’s full bio to learn more about who she is, what she does and why she's happy to run like a girl...
Cheryl Strege, President
How does Cheryl Strege know precisely how to help the technology channel achieve marketing brilliance? She’s got 25 years of experience to share, including 16 years as Senior Marketing Manager for Great Plains Software and Microsoft where she developed numerous turnkey marketing programs and the distinguished Inner Circle recognition program. Cheryl is an accomplished speaker and works closely with the world’s leading software publishers and hardware manufacturers such as Microsoft, Sage and Intel, as well as a variety of VAR and ISV organizations.
Read Cheryl’s full bio to learn more about who she is, what she does and the secret superhero power she wishes she had...
Barb Levisay, Senior Writer/Designer
Barb Levisay is no stranger to the Microsoft Dynamics partner community. As a former executive for multiple Microsoft partners, and a recipient of the Microsoft Marketing Excellence award, Barb now delights in sharing her decades of knowledge and expertise with clients of The Partner Marketing Group. Not only does she hold an MBA in Marketing, she has tried-and-true experience in translating how partners, VARs and ISVs apply solutions and services to solve real business problems.
Read Barb’s full bio to learn more about who she is, what she does and what’s on her bucket list…
Michelle Etherton, Communications Manager/Senior Writer
When your marketing demands brilliant messaging, you want Michelle Etherton on your team. She brings clients 20+ years of technology and marketing expertise, combined with a background in IT and CRM, to help software and technology companies drive results. Michelle takes the time to learn about each organization's objectives and audience to deliver highly targeted, creative and effective content.
Read Michelle's full bio to learn more about who she is, what she does and how she fills her free time…
Barbara Pfeiffer, Senior Consultant
When it comes to innovative marketing for technology companies and their channel, few people possess the level of expertise, leadership and passion as Barbara Pfeiffer. She has spent most of her career developing and driving high-performing marketing programs for Microsoft and a global network of software VARs and ISVs. Barbara was the strategic mind behind many exclusive Microsoft programs such as GAP, Landlord, Butterfly Publisher, Marketing Essentials and Marketing Office Hours.
Read Barbara’s full bio to learn more about who she is, what she does and the FORCE that helps her keep things in perspective…