Author: TPMG

The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for those solutions. If you want to be on their short list, you need content that convinces them you are worthy of their business! And

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Join the Information Technology Alliance (ITA) – We Did!

Join the Information Technology Alliance (ITA) – We Did!

Despite the many changes in our industry (consolidation, mergers, competition, the cloud, etc.), the value of the “community” has always been unquestioned. After all – it’s a relatively small group. Everyone knows everyone else in the ERP and CRM channel (or at least knows of them)!
To further that community, The Partner Marketing Group

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Latest Posts
13 Jun 2018

26 Hot B2B Marketing Stats & Trends

Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector are faced with a market that evolves constantly, and

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22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing big launch events and delivering partner education—classroom style.
Along

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15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you do THAT?
The answer, my friends, is USE CASES!

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26 Apr 2018

What is GDPR and How Will It Impact U.S. Businesses?

Think the GDPR only applies to European-based companies? Think again. This groundbreaking E.U. data security law is causing a cascade of changes to global business. you might be wondering – What is GDPR? Does GDPR apply to U.S. companies too? Should you be doing something to protect your business? We’ve listed a lot of great

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18 Apr 2018

Survey Proves Content is King of Technology Marketing in 2018

When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
Because