Demystifying Social Selling: What it is and how to get started

Demystifying Social Selling: What it is and how to get started

By Barbara Pfeiffer, The Partner Marketing Group
 
I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of confusion behind what it is, how to

Thinking of Buying an Email List?

Thinking of Buying an Email List?

By Barbara Pfeiffer, The Partner Marketing Group
 
Almost everything you read by B2B marketing experts on buying an email list reaches the same conclusion: “Don’t do it.” The reasons range from compliance with anti-SPAM laws (such as CAN-SPAM and CASL) to results (most purchased lists simply don’t perform that well).
Is building a list

9 Quick Ways to Optimize Your LinkedIn Profile

9 Quick Ways to Optimize Your LinkedIn Profile

By Barbara Pfeiffer, The Partner Marketing Group
I was recently preparing a presentation on how to optimize your LinkedIn presence and when I snapped some screen shots of my own profile, it was a big wakeup call. Sad to say, there were several “must have’s” I didn’t have. It was time to do some spring

Why Technology Marketers Should Go All In on LinkedIn

Why Technology Marketers Should Go All In on LinkedIn

By Barbara Pfeiffer, The Partner Marketing Group
I’ve been doing a lot of LinkedIn presentations lately to software and technology clients. The discussions afterward have been really interesting and left me a little surprised at how underutilized this network really is. Most technology marketers I speak with have decent company pages, post fairly regularly (as on

3 Customer Engagement Lessons Every Technology Marketer Needs

3 Customer Engagement Lessons Every Technology Marketer Needs

By Barbara Pfeiffer, The Partner Marketing Group
 
In our recent B2B Technology Marketing Survey, we had a section focused on customer engagement. After 23 years marketing technology solutions, I am 100% convinced that the single best asset any marketer has is our customers. Bringing your customers to the center of your marketing helps

The Marketing Curmudgeon: Why You’ll Never Succeed at Nurture Marketing

The Marketing Curmudgeon: Why You’ll Never Succeed at Nurture Marketing

By Barbara Pfeiffer, The Partner Marketing Group
I’ve been advocating for nurture marketing as an essential component to every successful marketing plan for years. That said, the recent results of our Technology Marketing Survey around nurture marketing were disturbing to say the least.
A full 44% of respondents have NO nurture program in place

What is Nurture Marketing and Why Should it Matter?

What is Nurture Marketing and Why Should it Matter?

By Barbara Pfeiffer, The Partner Marketing Group
In our B2B Technology Marketing Survey, we asked several questions about nurture marketing. While more than half of respondents reported having some type of nurture program in place, it was surprising to learn that 44% had no nurture program. We asked why they weren’t nurturing their customers and prospects

Software Publishers: 4 reasons your channel marketing program isn’t working

Software Publishers: 4 reasons your channel marketing program isn’t working

By Barbara Pfeiffer, The Partner Marketing Group
 
According to a recent report by Sirius, “channel marketers report that less than 20% of their partners regularly participate in demand generation efforts.” Other surveys show that partners use less than 10% of materials provided by software publishers they work with. Wonder what’s driving this lack

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)

By Barbara Pfeiffer, The Partner Marketing Group
 
In Part 1 of this blog series, I talked about using duplicate content from software publishers and whether or not it will hurt you in terms of your search engine ranking (in short—it won’t—but it won’t help either). Wouldn’t it be great, though, if this existing

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Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I

Latest Posts
29 Nov 2018

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is