26 Hot B2B Marketing Stats & Trends

26 Hot B2B Marketing Stats & Trends

Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector are faced with a market that evolves constantly, and

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10 Brilliant Ideas for Use Cases in Technology Marketing

10 Brilliant Ideas for Use Cases in Technology Marketing

Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you do THAT?
The answer, my friends, is USE CASES!

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Survey Proves Content is King of Technology Marketing in 2018

Survey Proves Content is King of Technology Marketing in 2018

When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
Because

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Survey Reveals What Tech Marketers Want from Employers

Survey Reveals What Tech Marketers Want from Employers

Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers. So, what did the survey reveal tech marketers want

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Why B2B Marketing Isn’t Working

Why B2B Marketing Isn’t Working

Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B marketing isn’t working for so many software and technology companies!
The lines are more blurred than ever in marketing

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How Busy B2B Buyers Want Content

How Busy B2B Buyers Want Content

Being in the content business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for today’s content strategies—B2B buyers want you to get to the point. And fast.
The report I’m referring to is, Time-Starved

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8 Things Partners Want from Your Channel Marketing Program

8 Things Partners Want from Your Channel Marketing Program

Sirius shared that “channel marketers report less than 20% of their partners regularly participate in demand generation efforts.” And other surveys indicate partners use less than 10% of materials provided by software publishers they work with. Are you not getting the results you expect from your channel marketing program?
What’s driving this lack of interest

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7 Quick Tips for Marketing Dynamics 365

7 Quick Tips for Marketing Dynamics 365

The race is on! Dynamics 365 has a lot of Microsoft Dynamics partners around the world both excited and overwhelmed right about now. You’ve got to figure out not just how to market it, but how to explain it. We’re already helping partners educate their customers and prospects about Dynamics 365 and know some of

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Clever, Creative Customer Success Stories

Clever, Creative Customer Success Stories

Whether you call them client case studies or customer success stories, they are one of the most – if not the most – important marketing assets you can have. When you can’t compete on product and price alone (and who can these days?), you better be able to prove your business value to prospects and customers in

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Have technology marketers lost their voice?

Have technology marketers lost their voice?

A few years ago I worked with a Microsoft ISV that is still one of my favorite projects. Why? Because it was FUN! The leader of the company is snarky, silly and smart. With a personality that is both engaging and quirky (in a good way)—it is also the company’s brand and definitely sets them

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Latest Posts
13 Jun 2018

26 Hot B2B Marketing Stats & Trends

Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector are faced with a market that evolves constantly, and

Latest Posts
22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing big launch events and delivering partner education—classroom style.
Along

Latest Posts
15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you do THAT?
The answer, my friends, is USE CASES!

Latest Posts
26 Apr 2018

What is GDPR and How Will It Impact U.S. Businesses?

Think the GDPR only applies to European-based companies? Think again. This groundbreaking E.U. data security law is causing a cascade of changes to global business. you might be wondering – What is GDPR? Does GDPR apply to U.S. companies too? Should you be doing something to protect your business? We’ve listed a lot of great

Latest Posts
18 Apr 2018

Survey Proves Content is King of Technology Marketing in 2018

When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
Because