By Michelle Etherton, The Partner Marketing Group
Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector
26 Hot B2B Marketing Stats & Trends
10 Brilliant Ideas for Use Cases in Technology Marketing
By Michelle Etherton, The Partner Marketing Group
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you
Survey Proves Content is King of Technology Marketing in 2018
By Michelle Etherton, The Partner Marketing Group
When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and
Survey Reveals What Tech Marketers Want from Employers
By Michelle Etherton, The Partner Marketing Group
Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers.
Why B2B Marketing Isn’t Working
By Michelle Etherton, The Partner Marketing Group
Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B marketing isn’t working for so many software and technology companies!
The
How Busy B2B Buyers Want Content
By Michelle Etherton, The Partner Marketing Group
Being in the content creation business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for today’s content strategies—B2B buyers want you to get to the
8 Things Partners Want from Your Channel Marketing Program
By Michelle Etherton, The Partner Marketing Group
Sirius shared that “channel marketers report less than 20% of their partners regularly participate in demand generation efforts.” And other surveys indicate partners use less than 10% of materials provided by software publishers they work with. Are you not getting the results you expect from your channel marketing
7 Quick Tips for Marketing Dynamics 365
By Michelle Etherton, The Partner Marketing Group
The race is on! Dynamics 365 has a lot of Microsoft Dynamics partners around the world both excited and overwhelmed right about now. You’ve got to figure out not just how to market it, but how to explain it. We’re already helping partners educate their customers and
Clever, Creative Customer Success Stories
By Michelle Etherton, The Partner Marketing Group
Whether you call them client case studies or customer success stories, they are one of the most – if not the most – important marketing assets you can have. When you can’t compete on product and price alone (and who can these days?), you better be able to prove
Have technology marketers lost their voice?
By Michelle Etherton, The Partner Marketing Group
A few years ago I worked with a Microsoft ISV that is still one of my favorite projects. Why? Because it was FUN! The leader of the company is snarky, silly and smart. With a personality that is both engaging and quirky (in a good way)—it
