Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you do THAT?
The answer, my friends, is USE CASES!
10 Brilliant Ideas for Use Cases in Technology Marketing
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Posted in Content Marketing, inbound marketing, Marketing Strategy, Technology Marketing
Survey Proves Content is King of Technology Marketing in 2018
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Posted in Blogging, Content Marketing, inbound marketing, Marketing Metrics, Marketing Strategy, Technology Marketing, Uncategorized
When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
Because
Survey Reveals What Tech Marketers Want from Employers
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Posted in Business, Marketing, Marketing Strategy, Technology, Technology Marketing, The Partner Marketing Group
Spiceworks recently posted the 2017 Career Outlook for Tech Marketers with findings from their survey of 350+ marketers in the technology industry. Of course I was interested since 1) I am a tech marketer myself and 2) all of our clients are tasked with hiring technology marketers. So, what did the survey reveal tech marketers want
Why B2B Marketing Isn’t Working
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Posted in Business, Content Marketing, Customer Loyalty, Marketing, Marketing Best Practices, Marketing Strategy, Sales, Social Marketing, Social Media, Technology Marketing, Twitter Tips
Businesses don’t talk to each other. They don’t form relationships. They don’t feel stress or long for more time with family. They can’t engage and, oh yeah, they don’t buy technology. Nope. No wonder why B2B marketing isn’t working for so many software and technology companies!
The lines are more blurred than ever in marketing
How Busy B2B Buyers Want Content
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Posted in Business, Content Marketing, inbound marketing, Lead Generation, Marketing Best Practices, Marketing Strategy, Social Marketing, Technology Marketing
Being in the content business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for today’s content strategies—B2B buyers want you to get to the point. And fast.
The report I’m referring to is, Time-Starved
8 Things Partners Want from Your Channel Marketing Program
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Posted in Channel Marketing, inbound marketing, Lead Generation, Marketing, Marketing Strategy, Sales, Technology Marketing
Sirius shared that “channel marketers report less than 20% of their partners regularly participate in demand generation efforts.” And other surveys indicate partners use less than 10% of materials provided by software publishers they work with. Are you not getting the results you expect from your channel marketing program?
What’s driving this lack of interest
7 Quick Tips for Marketing Dynamics 365
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Posted in Blog, Lead Generation, Marketing, Marketing Strategy, Technology Marketing, The Partner Marketing Group
The race is on! Dynamics 365 has a lot of Microsoft Dynamics partners around the world both excited and overwhelmed right about now. You’ve got to figure out not just how to market it, but how to explain it. We’re already helping partners educate their customers and prospects about Dynamics 365 and know some of
Clever, Creative Customer Success Stories
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Posted in Blog, Content Marketing, Customer Loyalty, inbound marketing, Marketing, Marketing Strategy, Technology Marketing
Whether you call them client case studies or customer success stories, they are one of the most – if not the most – important marketing assets you can have. When you can’t compete on product and price alone (and who can these days?), you better be able to prove your business value to prospects and customers in
Have technology marketers lost their voice?
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Posted in Branding, Business, Marketing, Uncategorized
A few years ago I worked with a Microsoft ISV that is still one of my favorite projects. Why? Because it was FUN! The leader of the company is snarky, silly and smart. With a personality that is both engaging and quirky (in a good way)—it is also the company’s brand and definitely sets them
The 2016 B2B Technology Marketing Survey Report is HERE!
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Posted in Business, Content Marketing, Lead Generation, Marketing, Marketing Best Practices, Marketing Metrics, Marketing Strategy, Social Media, Technology, The Partner Marketing Group
Software and technology companies – this marketing report is just for YOU! The 2016 B2B Technology Marketing Survey Report is our gift to all of you who are marketing technology and need more than general marketing benchmarks. We asked only software/technology resellers and ISVs to participate in the survey so you get real-world peer insight that
