By Michelle Glennie, The Partner Marketing Group
Think the GDPR only applies to European-based companies? Think again. This groundbreaking E.U. data security law is causing a cascade of changes to global business. you might be wondering – What is GDPR? Does GDPR apply to U.S. companies too? Should you be doing something to
What is GDPR and How Will It Impact U.S. Businesses?
7 Top Technology Marketing Trends for 2018
By Michelle Glennie, The Partner Marketing Group
If you’re a software technology reseller, vendor, or service provider, the 2018 Technology Marketing Benchmarks and Trends Report might be the most important thing you read all year. Why? Because it’s from your peers in tech marketing. It’s a deep dive into the top marketing trends
Digital Transformation: What does it mean to you and your clients?
By Michelle Glennie, The Partner Marketing Group
Digital transformation has been a message and movement we have seen grow throughout many partner and ISV organizations over the past year. It has become a hot marketing topic for the technology industry. With all the buzz, we thought we’d ask some of our clients their
Dynamic Communities Summit 2016: Top takeaways from attendees
By Michelle Glennie, The Partner Marketing Group
Summit is always a great time for Microsoft, partners, ISVs and end users to meet up, learn from each other and take away new knowledge that can be energizing for all involved. Whether you attended Summit this year for #GPUG, #CRMUG, #NAVUG, or #AXUG, the keynote, sessions
Take Aways from Microsoft WPC 2016
By Michelle Glennie, The Partner Marketing Group
I hadn’t been to Microsoft World Partner Conference (WPC) in 10 years and was amazed to see how large the conference had become. With 16,000 partners and ISVs from around the globe in attendance this year, the convention center was filled with an energetic buzz that was
Marketing Vertically Or Horizontally, Or Both
By Cheryl Salazar, The Partner Marketing Group
The Microsoft community is a unique industry in and of itself made up of Microsoft partners and ISVs each vying for their corner of this unique marketplace. Many partners choose to market horizontally, to the masses of businesses looking for modern technology. Others may choose to
The Power Of The Mighty Hashtag, #Hashtag
By Barbara Pfeiffer, The Partner Marketing Group
A simple symbol, the hashtag or #, has solidified its place on many popular social media sites starting with Twitter and migrating onto Facebook, Google+, and YouTube. It offers a simple way to group conversations or ideas in a very large social space. Many businesses are expanding
Just Like the Changing Technology You Sell, Color Trends Change: Learn to Add a Little Color to Your Business
Beautiful blue skies, lush greens on the trees, and a rainbow of colors from the flowers that are just beginning to bloom. It’s finally spring! The grass is beginning to come out of hibernation and gardens are just starting to flourish, a welcome sight of new color after a long, dreary, grey winter. This fresh,
LinkedIn Influencers & Channels
By Michelle Glennie, The Partner Marketing Group
In regular ‘social media fashion’, LinkedIn has recently made some updates to their site, changing the way businesses can use its social media platform for marketing purposes. We know here at The Partner Marketing Group that it can be hard to keep up with the continuous updates, so
‘Top Ten’ List to Help You Get Ready for Microsoft’s Convergence 2013
By Michelle Glennie, The Partner Marketing Group
Taking a page from David Letterman, here is my ‘top ten’ list to help you get ready for Microsoft’s customer event, Convergence, whether you are exhibiting or just attending:
Business Cards – Do you have enough to take with you? Are they up to date? Do
