Social media posts are something your company should be doing regularly, but do you mix it up from time to time? Personally, most of us like to have some fun on social media, and there is no reason your company can’t do the same. This week’s Marketing Matters question...

Getting creative is always the name of the game with marketing. Sometimes what is old is new again and sometimes what you tried before and didn’t work can be much more successful when you try it again. This is especially true for social media and Pay-Per-Click (PPC)....

Marketing budgets are the foundation of any marketer’s success or failure. When economic uncertainty begins to happen, marketing tends to be one of the first areas to have budgets frozen or cut. We have seen this happen many times over the years and have weathered...