‘Top Ten’ List to Help You Get Ready for Microsoft’s Convergence 2013

‘Top Ten’ List to Help You Get Ready for Microsoft’s Convergence 2013

By Michelle Glennie, The Partner Marketing Group
 
Taking a page from David Letterman, here is my ‘top ten’ list to help you get ready for Microsoft’s customer event, Convergence, whether you are exhibiting or just attending:

Business Cards – Do you have enough to take with you? Are they up to date? Do

Best of Marketing in 2013 from The Partner Marketing Group: A Lasting Visual Impression

Best of Marketing in 2013 from The Partner Marketing Group: A Lasting Visual Impression

By Michelle Glennie, The Partner Marketing Group
 
The Partner Marketing Group team lives and breathes marketing every day and along the way, we can’t help but notice those really stellar marketing campaigns. Here’s our take on yet another campaign and how you can leverage this idea for your own marketing in 2013…
I recently

Common Questions about Privacy Settings on LinkedIn

Common Questions about Privacy Settings on LinkedIn

By Michelle Glennie, The Partner Marketing Group
Have you looked at the settings you have on your LinkedIn profile? Here are 3 most common questions I receive about privacy preferences:
Note: All the direction given in the answers below can be found when you are logged into your LinkedIn account, at the top of the

More Tools Than Time – Make the most of these resources!

More Tools Than Time – Make the most of these resources!

By Michelle Glennie, The Partner Marketing Group
 
Take advantage of an array of social media information tools, your own precious time, and some wonderful online marketing resources to supercharge your business effectiveness.
Useful social data tools for your business   Spare me! No more about social media, please! Well, it’s here to stay, so rather

Have You Checked Your LinkedIn Profile Lately? Here are 3 Tips to Improve Your Profile Now!

Have You Checked Your LinkedIn Profile Lately? Here are 3 Tips to Improve Your Profile Now!

By Barbara Pfeiffer, The Partner Marketing Group
Updating information about ourselves can be difficult to do and is most likely the last item on our to-do list. If you haven’t looked at your LinkedIn Profile in a while, you could be missing a big opportunity to be found.  In order for your profile to be

You Want Me to Do What?

You Want Me to Do What?

By Cheryl Salazar, The Partner Marketing Group
 
With the amount of email marketing that occurs on a daily basis, it is important to lead your readers to the action you want them to take. While it is certainly important to have a relevant and compelling call-to-action (CTA), there are a few exercises that you

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Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I