B2B Social Media Marketing for the Channel

Social media has captivated all aspects of our personal and professional lives. However, simply being present on a social platform is not enough today. As you’ve probably learned, it can be extremely difficult to reach prospects and customers through social networks without a targeted strategy, consistent engagement and quality content.

The Partner Marketing Group helps software and technology companies incorporate social marketing in a practical way that makes the most sense for your business and your audience.

Explore our B2B Social Media Marketing solutions below.

Master LinkedIn, the Leading B2B Sales & Marketing Platform

If you’re not taking advantage of the top social network for B2B professionals, you’re missing out. In fact, it’s so important for our software and technology clients, we designed special marketing solutions just for LinkedIn.

Optimized LinkedIn

LinkedIn is one of the first places B2B professionals go to network. We’ll make sure you are making a great first impression with refreshed profiles, unique banner images and some valuable recommendations.

LinkedIn Sales &
Marketing Training

Do you know about all the sales and marketing tools LinkedIn offers? We’ll provide a custom training plan to teach your teams how to use the tools, as well as best practices, tips and tricks to drive revenue on LinkedIn.

Marketing Campaigns

The easiest way to drive interest and conversions on LinkedIn? Let us do all the hard work for you! We will create a dynamic campaign and calendar with everything you need from content to articles, posts and images.

Additional B2B Social Media Marketing Solutions

Energize Your Social Profiles & Banners

In today’s social world, you must think of your social network profiles and banners as the face of your company and employees. What impression are you giving prospects, customers and business partners? Let us help you unify your brand and messaging across your social channels through professionally written profiles and creative banners.

Deliver Social Posts That Engage and Convert

There’s a true art to writing social posts that engage and convert. If your social posts are struggling to get attention, why not outsource them to our social experts? Our professional copywriters can craft posts for any social channel to educate your market, promote content and events, share industry news, or anything you can think of to keep your audience engaged.

Build a Social Media Marketing Strategy That Works

Not sure where to start? How to create a plan and calendar? Our senior consultants will assess your existing social presence and provide in-depth recommendations so you can elevate your social game and execute a strategy that fits your goals and target audience.

Bring Your Marketing to Life with Video

Video is absolutely where it’s at today – and it’s not just for YouTube anymore. We can create awesome, creative videos that are proven to capture attention on social feeds. From branded, animated introductions you can use for your own videos to full videos for products, presentations, case studies and more.


Latest Posts
29 Nov 2018

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is

Latest Posts
12 Nov 2018

Nurture Marketing Series 1 of 4: What is Nurture Marketing and Why is it Important in B2B Marketing?

Written by: Barbara Pfeiffer
What is nurture marketing? Even if you think you already know the answer – keep reading. The original concept of nurture marketing was put out there many years ago, but it has grown and changed. This is the first in a series of four nurture marketing articles providing helpful advice from

Latest Posts
05 Nov 2018

Takeaways from the 2018 Dynamics User Group Summit: Is this the new Convergence?

Written by: Cheryl Salazar, The Partner Marketing Group
Michelle Glennie and I recently spent four days networking and visiting with clients and prospects in person at the 2018 Dynamics User Group Summit. Here are some takeaways and opinions from your Dynamics channel B2B marketing experts:
Is Summit the New Convergence?
It sure felt like it?

Latest Posts
01 Nov 2018

Calling all Marketers for Software/Technology Partners and ISVs!

The 2019 Technology Marketing Survey is under way and we need all marketers for software and technology partners and ISVs around the world to participate!
Just take a brief 15-minute survey and share your insight on today’s biggest marketing topics. What will you get in return?

A chance to win one of three $100

Latest Posts
09 Oct 2018

After 10 Years, The Partner Marketing Group is Turning Over a “New Leaf”

A lot of exciting things have been happening at The Partner Marketing Group this year and we can’t wait any longer to tell you! How do we celebrate our 10-year anniversary? With a new logo, new ownership and new programs and services. I guess you could say we are turning over a new “leaf” –