Barb Levisay, Senior Writer/Designer

Word Wizard, People Connector, Gardening Goddess

Barb Levisay bwBarb Levisay is no stranger to the Microsoft Dynamics partner community. As a former executive for multiple Microsoft partners, and a recipient of the Microsoft Marketing Excellence award, Barb now delights in sharing her decades of knowledge and expertise with clients of The Partner Marketing Group.

When partners, VARs and ISVs want effective ways to showcase their value, they want Barb on their team. Not only does she hold an MBA in Marketing, she has tried-and-true experience in how partners apply solutions and services to solve business problems. She gets the common challenges businesses face across industries and what they really need help with. Then, through masterful writing and creative design, Barb translates each partner’s value in ways business professionals can actually understand (without an IT-to-English dictionary).

Those who know Barb appreciate her commitment to helping partners succeed, her intense passion for her work, and her never-give-up personality. Not everyone finds writing about technology thrilling, but Barb honestly loves it. She’s been in the Microsoft Dynamics channel for so many years that she’s often contacted to help connect people looking for employment with partners looking for new talent. She’s just helpful like that.

When her brain needs a break from writing, Barb says, “Carpe diem!” and heads to the garden or for a hike in the mountains with her husband. Or, if it’s been a really long day, she might head straight for a glass of Sauvignon Blanc. She’s a loving mom and, if she gets her wish one of these days, hopes to be the most amazing grandmother ever.

“Working in the partner channel is so rewarding for me. I admire the partners as entrepreneurs who build their businesses by helping other businesses work better, and I love being able to contribute to that. Every day is an opportunity to learn about all types of people, industries and technologies. There are always new things happening and it’s a pleasure to be part of such an innovative group of people.”

10 Fun Facts you didn’t know about Barb…

  1. Nickname Barb: (It’s short for Barbara so it qualifies as a nickname, right?)
  2. Quote: Carpe Diem!
  3. Vacation: Any place that has mountains
  4. Drink: Sauvignon Blanc
  5. Candy: Chocolate
  6. Food: Mexican
  7. Addictions: My family, gardening, hiking
  8. Bucket List
    • Write a book
    • Visit Iceland and New Zealand
    • Drive across the U.S. (again)
    • Hike the Alps
  9. Favorite Charity: At TPMG, we support Kiva to afford other small entrepreneurial companies like ours the chance to get a ‘leg up’ and succeed.
  10. Weekend Fun: Gardening (I do flowers, my hubby does veggies) and hiking


Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I

Latest Posts
29 Nov 2018

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is