Barbara Pfeiffer, Senior Consultant

Marketing Maverick, Chief Channel Expert and Infinite Do-Gooder

Barb Pfeiffer photoWhen it comes to innovative marketing for technology companies and their channel, few people possess the level of expertise, leadership and passion as Barbara Pfeiffer, Senior Consultant for The Partner Marketing Group. Barbara has spent most of her career developing and driving high-performing marketing programs for Microsoft and a global network of software VARs and ISVs. She was the strategic mind behind many exclusive Microsoft programs such as GAP, Landlord, Butterfly Publisher, Marketing Essentials and Marketing Office Hours.

Barbara is one of the most respected technology marketers around. In the decade Barbara worked for Microsoft as their sales manager and marketing manager, she created and managed several comprehensive channel development and partner marketing programs. She also co-founded Nurture Marketing where she continued to help companies like Microsoft and Nokia, and their partners, improve marketing effectiveness, drive demand and fill the pipeline.

With such a diverse set of talents, the advantage she brings TPMG clients is almost unfair. And they love every minute of it as she helps them find creative, progressive ways to stay competitive. Barbara is constantly on the leading edge of marketing – always reading, learning and mentoring others on how to blend new and proven marketing techniques for optimal success. She’s direct (in a good way), an insightful speaker, a big-picture thinker and has a knack for identifying the opportunities clients need to excel.

Technology isn’t the only thing Barbara is passionate about. She is the CEO of FORCE: Facing Our Risk of Cancer Empowered, the largest national nonprofit for women and families facing hereditary cancer. It’s very close to her heart and gives her a whole different perspective on many things, personally and professionally. When she’s not working, which is rare, you’ll find Barbara hanging out with her hubby and cats, cooking, watching the ducks and swans in her backyard, reading or dreaming up a bunch of helpful marketing blogs she wants to write.

“We work hard – really hard – but we honestly love it. We’re always sending each other new ideas, articles, exciting things we’ve seen or learned and brainstorming how we can apply them to our clients’ businesses.”

10 Fun Facts you didn’t know about Barb…

  1. Nickname: Barb or Babsie
  2. Quote: “Buy the ticket, take the ride.” – Hunter Thompson
  3. Author: Warren Zevon
  4. Drink: Lemonade
  5. Candy: Chocolate truffles. Yum.
  6. Food: Pizza and pasta
  7. Superhero: Dark Knight
  8. Bucket List: I don’t even have one! I like to live in the moment pretty much. If I like it, I do it.
  9. Favorite Charity: I love the work I do with FORCE and also enjoy helping Donor’s Choose where you get to fund projects in classrooms across the U.S. I love to hear from the students when they finish up a project.
  10. Addictions: My two cats. But only two – I don’t want to be a crazy cat lady. And I don’t go anywhere without my Kindle. Also collecting toys. My prized possession is my 1959 Dr. Seuss Revell Model.

See Barbara Pfeiffer’s LinkedIn Profile.

Latest Posts
19 Mar 2019

Limited Marketing Resources? Poor Results? Go Deeper, Not Wider

Written by: Barbara Pfeiffer, The Partner Marketing Group
I’ve yet to talk to a marketer at a software/technology reseller or ISV that has all the resources they need to accomplish their goals. While surveys regularly show B2B CMOs investing an average of 7% of gross revenue in marketing, it’s still not happening with most VARs

Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial