Marketing Maverick, Chief Channel Expert and Infinite Do-Gooder
When it comes to innovative marketing for technology companies and their channel, few people possess the level of expertise, leadership and passion as Barbara Pfeiffer, Senior Consultant for The Partner Marketing Group. Barbara has spent most of her career developing and driving high-performing marketing programs for Microsoft and a global network of software VARs and ISVs. She was the strategic mind behind many exclusive Microsoft programs such as GAP, Landlord, Butterfly Publisher, Marketing Essentials and Marketing Office Hours.
Barbara is one of the most respected technology marketers around. In the decade Barbara worked for Microsoft as their sales manager and marketing manager, she created and managed several comprehensive channel development and partner marketing programs. She also co-founded Nurture Marketing where she continued to help companies like Microsoft and Nokia, and their partners, improve marketing effectiveness, drive demand and fill the pipeline.
With such a diverse set of talents, the advantage she brings TPMG clients is almost unfair. And they love every minute of it as she helps them find creative, progressive ways to stay competitive. Barbara is constantly on the leading edge of marketing – always reading, learning and mentoring others on how to blend new and proven marketing techniques for optimal success. She’s direct (in a good way), an insightful speaker, a big-picture thinker and has a knack for identifying the opportunities clients need to excel.
Technology isn’t the only thing Barbara is passionate about. She is the CEO of FORCE: Facing Our Risk of Cancer Empowered, the largest national nonprofit for women and families facing hereditary cancer. It’s very close to her heart and gives her a whole different perspective on many things, personally and professionally. When she’s not working, which is rare, you’ll find Barbara hanging out with her hubby and cats, cooking, watching the ducks and swans in her backyard, reading or dreaming up a bunch of helpful marketing blogs she wants to write.
“We work hard – really hard – but we honestly love it. We’re always sending each other new ideas, articles, exciting things we’ve seen or learned and brainstorming how we can apply them to our clients’ businesses.”
10 Fun Facts you didn’t know about Barb…
- Nickname: Barb or Babsie
- Quote: “Buy the ticket, take the ride.” – Hunter Thompson
- Author: Warren Zevon
- Drink: Lemonade
- Candy: Chocolate truffles. Yum.
- Food: Pizza and pasta
- Superhero: Dark Knight
- Bucket List: I don’t even have one! I like to live in the moment pretty much. If I like it, I do it.
- Favorite Charity: I love the work I do with FORCE and also enjoy helping Donor’s Choose where you get to fund projects in classrooms across the U.S. I love to hear from the students when they finish up a project.
- Addictions: My two cats. But only two – I don’t want to be a crazy cat lady. And I don’t go anywhere without my Kindle. Also collecting toys. My prized possession is my 1959 Dr. Seuss Revell Model.