Technology Marketing Blog
Where Smart Marketers Learn and Grow
Marketing Matters: Fast Tips for Busy Marketers
Hi, marketers. I'll keep this quick. Did you know in addition to our regular marketing resources we have a special Marketing Matters portal with fast and easy marketing tips, videos, and cheat sheets? If you're working from home without a minute to spare before your...
How to Plan a Virtual Event: Ideas, Tips & Best Practices
With the cancellation of in-person events, we'd be shocked if you haven't participated in at least one virtual event over the past year. How would you rate online engagement? Has it lived up to your expectations? Did it fall flat? If you've been wondering how to make...
Learn Where, When, and How to Reach Your Prospects
Now that most of us are marketing virtually from our home offices, it is more challenging than ever to reach prospects. Usually, they’d be in an office (so you could mail items to a physical location), attending tradeshows (where they would hopefully stop by your...
LinkedIn Cover Image Examples and Best Practices for Technology Marketers
Think of your LinkedIn company page cover image as a billboard. It’s the most obvious item on your company page and likely the FIRST thing any visitor sees on your page. Sadly, many companies are still using tired old stock images with a logo (or even worse, the...
Technology Marketing Survey Winners Announced
Thank you to everyone who participated in our annual technology marketing survey! We received an excellent response and, as promised, had a random drawing of completed surveys for ten $50 Amazon gift cards. A lucky marketer from these companies won and we just wanted...
13 Ways Software Marketers Should (and Shouldn’t) Use Publisher Content
Has your software publisher provided you with marketing content? Fantastic! What now? What content should you use? What is the best way to use it? What content should you avoid using? Will you get penalized for duplicate content? If you have more questions than...
How to Use Augmented Reality (AR) and Virtual Reality (VR) in Marketing
Augmented Reality (AR) and Virtual Reality (VR) have exploded in popularity over the past few years and are quickly becoming one of the top marketing trends. In an industry where it is difficult to stand out, these innovative technologies will certainly help! CNET...
Marketing Matters Q&A – Making B2B Social Media Fun
Social media posts are something your company should be doing regularly, but do you mix it up from time to time? Personally, most of us like to have some fun on social media, and there is no reason your company can’t do the same. This week’s Marketing Matters question...
Marketing Matters Q&A – Social Media & PPC
Getting creative is always the name of the game with marketing. Sometimes what is old is new again and sometimes what you tried before and didn’t work can be much more successful when you try it again. This is especially true for social media and Pay-Per-Click (PPC)....
