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The Partner Marketing Group Blog

Voice of the Customer: How to Make HAPPY Customers Your HERO!

By Barbara Pfeiffer

By Barbara Pfeiffer, The Partner Marketing Group
One of the most popular presentations I do (and I’ve done A LOT over the years) is about bringing the voice of the customer (VoC) into your marketing. So it’s safe to say it is 1) important and 2) a lot harder than people think.
Whether I’m teaching

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What I Learned at the GeekWire Cloud Tech Summit 2018

By Cheryl Salazar

I recently had the good fortune to attend the GeekWire Cloud Tech Summit in Bellevue, Washington. Focused on Cloud Technology, this is the second year GeekWire has hosted the conference. Attended mainly by developers and techies, I found my way to the business track which was just as valuable. Topics discussed centered around Serverless Environments,

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26 Hot B2B Marketing Stats & Trends

By Michelle Etherton

By Michelle Etherton, The Partner Marketing Group
 
Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector

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The New Software Marketplace: Should you partner with a Software Distributor?

By Cheryl Salazar

By Cheryl Salazar, The Partner Marketing Group
 
I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing

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10 Brilliant Ideas for Use Cases in Technology Marketing

By Michelle Etherton

By Michelle Etherton, The Partner Marketing Group
 
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you

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What is GDPR and How Will It Impact U.S. Businesses?

By Michelle Glennie

By Michelle Glennie, The Partner Marketing Group
 
Think the GDPR only applies to European-based companies? Think again. This groundbreaking E.U. data security law is causing a cascade of changes to global business. you might be wondering – What is GDPR? Does GDPR apply to U.S. companies too? Should you be doing something to

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Survey Proves Content is King of Technology Marketing in 2018

By Michelle Etherton

By Michelle Etherton, The Partner Marketing Group
 
When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and

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7 Top Technology Marketing Trends for 2018

By Michelle Glennie

By Michelle Glennie, The Partner Marketing Group
 
If you’re a software technology reseller, vendor, or service provider, the 2018 Technology Marketing Benchmarks and Trends Report might be the most important thing you read all year. Why? Because it’s from your peers in tech marketing. It’s a deep dive into the top marketing trends

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The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

By TPMG

By Barbara Pfeiffer, The Partner Marketing Group
 
You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for those solutions. If you want to be on their short list, you need content that

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Latest Posts
14 Sep 2018

Voice of the Customer: How to Make HAPPY Customers Your HERO!

By Barbara Pfeiffer, The Partner Marketing Group
One of the most popular presentations I do (and I’ve done A LOT over the years) is about bringing the voice of the customer (VoC) into your marketing. So it’s safe to say it is 1) important and 2) a lot harder than people think.
Whether I’m teaching

Latest Posts
19 Jul 2018

What I Learned at the GeekWire Cloud Tech Summit 2018

I recently had the good fortune to attend the GeekWire Cloud Tech Summit in Bellevue, Washington. Focused on Cloud Technology, this is the second year GeekWire has hosted the conference. Attended mainly by developers and techies, I found my way to the business track which was just as valuable. Topics discussed centered around Serverless Environments,

Latest Posts
13 Jun 2018

26 Hot B2B Marketing Stats & Trends

By Michelle Etherton, The Partner Marketing Group
 
Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector

Latest Posts
22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

By Cheryl Salazar, The Partner Marketing Group
 
I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing

Latest Posts
15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

By Michelle Etherton, The Partner Marketing Group
 
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you