Technology Marketing Blog
Where Smart Marketers Learn and Grow
How to Write a Company Boilerplate: Download Tips and an Example
As marketers, something you should always have ready to go is your company’s boilerplate statements. A clear and succinct boilerplate message can be used in many ways and helps you position yourself effectively to prospective and current clients, internal teams across...
Emerging Trends in Technology Marketing
2020 was an unprecedented year of marketing evolution, with a noticeable increase in email volume and the switch to virtual events. During The Partner Marketing Group’s most recent webinar, Explore Emerging Trends in Technology Marketing, our panel of experts got...
The 5 W’s of Creative Content
It's no secret producing and distributing creative content mystifies many marketers, regardless of industry or the size of your marketing team. Do you feel your content is repetitive or lackluster? Are you looking for a new way to approach your content distribution?...
Marketing Matters: Fast Tips for Busy Marketers
Hi, marketers. I'll keep this quick. Did you know in addition to our regular marketing resources we have a special Marketing Matters portal with fast and easy marketing tips, videos, and cheat sheets? If you're working from home without a minute to spare before your...
How to Plan a Virtual Event: Ideas, Tips & Best Practices
With the cancellation of in-person events, we'd be shocked if you haven't participated in at least one virtual event over the past year. How would you rate online engagement? Has it lived up to your expectations? Did it fall flat? If you've been wondering how to make...
Learn Where, When, and How to Reach Your Prospects
Now that most of us are marketing virtually from our home offices, it is more challenging than ever to reach prospects. Usually, they’d be in an office (so you could mail items to a physical location), attending tradeshows (where they would hopefully stop by your...
LinkedIn Cover Image Examples and Best Practices for Technology Marketers
Think of your LinkedIn company page cover image as a billboard. It’s the most obvious item on your company page and likely the FIRST thing any visitor sees on your page. Sadly, many companies are still using tired old stock images with a logo (or even worse, the...
Technology Marketing Survey Winners Announced
Thank you to everyone who participated in our annual technology marketing survey! We received an excellent response and, as promised, had a random drawing of completed surveys for ten $50 Amazon gift cards. A lucky marketer from these companies won and we just wanted...
13 Ways Software Marketers Should (and Shouldn’t) Use Publisher Content
Has your software publisher provided you with marketing content? Fantastic! What now? What content should you use? What is the best way to use it? What content should you avoid using? Will you get penalized for duplicate content? If you have more questions than...
