Technology Marketing Blog
Where Smart Marketers Learn and Grow
13 Ways Software Marketers Should (and Shouldn’t) Use Publisher Content
Has your software publisher provided you with marketing content? Fantastic! What now? What content should you use? What is the best way to use it? What content should you avoid using? Will you get penalized for duplicate content? If you have more questions than...
How to Use Augmented Reality (AR) and Virtual Reality (VR) in Marketing
Augmented Reality (AR) and Virtual Reality (VR) have exploded in popularity over the past few years and are quickly becoming one of the top marketing trends. In an industry where it is difficult to stand out, these innovative technologies will certainly help! CNET...
Marketing Matters Q&A – Making B2B Social Media Fun
Social media posts are something your company should be doing regularly, but do you mix it up from time to time? Personally, most of us like to have some fun on social media, and there is no reason your company can’t do the same. This week’s Marketing Matters question...
Marketing Matters Q&A – Social Media & PPC
Getting creative is always the name of the game with marketing. Sometimes what is old is new again and sometimes what you tried before and didn’t work can be much more successful when you try it again. This is especially true for social media and Pay-Per-Click (PPC)....
Marketing Matters Q&A – Marketing Budgets
Marketing budgets are the foundation of any marketer’s success or failure. When economic uncertainty begins to happen, marketing tends to be one of the first areas to have budgets frozen or cut. We have seen this happen many times over the years and have weathered...
6 Must-Haves for a Great Blog
Written by: Cheryl Salazar, The Partner Marketing Group The blogging stats are simply astounding! With a new blog being posted every 30 seconds, it’s enough to make any marketer anxious. How do you make sure your blog content is found, read and remembered? Here are...
Marketing Matters Q&A – Webinars & Virtual Events
With the cancellation of many in-person events, we find ourselves looking for ways to connect with our clients, prospects, colleagues and publishers. For the foreseeable future, we are going to have to pivot and consider hosting and attending virtual conferences and...
Marketing Matters Q&A – Marketing During COVID-19
As we all try to navigate these uncharted waters, we have had many of our clients asking us marketing questions we thought would be useful to share within our channel community. We will regularly post answers to your questions to help and support one another. Because...
Channel Marketing: How to Help Your Partners in Challenging Times
Written by: Barbara Pfeiffer, The Partner Marketing Group What a difference a few months makes. In February, we were putting the finishing touches on our newest eBook, A Year of Channel Marketing Training: Lessons from the Road. Today, we clearly can’t go out on the...
