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The Partner Marketing Group Blog

3 tasks to keep your marketing content from collecting dust

By Barbara Pfeiffer

By Barbara Pfeiffer, The Partner Marketing Group
 
In a blog interview with the Content Marketing Institute, Andy Crestodina, the co-founder of Orbit Media, expressed the opinion that it’s common to see people “spend 80% of their time on content and 20% of their time marketing it.”
From my experience with our clients, as well

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Reverting back to Times Roman

By Cheryl Salazar

Today’s younger generations probably have little idea what I mean when I refer to ‘using Times Roman’, the one and only font choice we had for a very long time. It always reminds me of how unsophisticated, technology speaking, we used to be. Fortunately we have much more choice now to write attractive emails and

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Blogging on vacation

By Cheryl Salazar

Picture the scene … you’ve got your feet up, a cold drink in your hand, palm trees are swaying in front of you, your mind wanders and shucks, you remember that you forgot to write your blog post for the week. You promptly fall out of your deck chair and wonder how the heck you’re

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Quick ways to compelling blog content

By Cheryl Salazar

So…you’re on point at your firm to write a blog and you don’t know where to start. This is a common problem with most of us. We seem to do fine when talking to friends, ourselves, and our prospects but when it comes to putting those same words on paper the brain freeze pops out

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31 Blogs in 31 Days? Not Impossible for Cheryl Salazar!

By Cheryl Salazar

I woke up this morning full of the joys of life – feeling completely jazzed about life and wondering what big bold hairy goal I was going to set and who was going to be affected by it. Normally it’s just me and my poor family who have to put up with my craziness –

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Latest Posts
14 Sep 2018

Voice of the Customer: How to Make HAPPY Customers Your HERO!

By Barbara Pfeiffer, The Partner Marketing Group
One of the most popular presentations I do (and I’ve done A LOT over the years) is about bringing the voice of the customer (VoC) into your marketing. So it’s safe to say it is 1) important and 2) a lot harder than people think.
Whether I’m teaching

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19 Jul 2018

What I Learned at the GeekWire Cloud Tech Summit 2018

I recently had the good fortune to attend the GeekWire Cloud Tech Summit in Bellevue, Washington. Focused on Cloud Technology, this is the second year GeekWire has hosted the conference. Attended mainly by developers and techies, I found my way to the business track which was just as valuable. Topics discussed centered around Serverless Environments,

Latest Posts
13 Jun 2018

26 Hot B2B Marketing Stats & Trends

By Michelle Etherton, The Partner Marketing Group
 
Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector

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22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

By Cheryl Salazar, The Partner Marketing Group
 
I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing

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15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

By Michelle Etherton, The Partner Marketing Group
 
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you