Blogging

The Partner Marketing Group Blog

Do it Yourself: Creating Awesome Content

By Cheryl Salazar

There is certainly a big buzz today about content creation, content curation and how to go about finding the resources to help you build that content. In fact it can be a paralyzing conversation so much so that many resellers just don’t get started with content.
Here are two starting points for you to consider.

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Blogging on vacation

By Cheryl Salazar

Picture the scene … you’ve got your feet up, a cold drink in your hand, palm trees are swaying in front of you, your mind wanders and shucks, you remember that you forgot to write your blog post for the week. You promptly fall out of your deck chair and wonder how the heck you’re

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Quick ways to compelling blog content

By Cheryl Salazar

So…you’re on point at your firm to write a blog and you don’t know where to start. This is a common problem with most of us. We seem to do fine when talking to friends, ourselves, and our prospects but when it comes to putting those same words on paper the brain freeze pops out

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31 Blogs in 31 Days? Not Impossible for Cheryl Salazar!

By Cheryl Salazar

I woke up this morning full of the joys of life – feeling completely jazzed about life and wondering what big bold hairy goal I was going to set and who was going to be affected by it. Normally it’s just me and my poor family who have to put up with my craziness –

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Your website is YOUR asset, you are in control

By Cheryl Salazar

We have no control over who visits our website, what those visitors are reading or where they are clicking. It’s more important than ever to think about how you pitch to a multitude of anonymous visitors.
When visiting the websites of resellers I have noticed how many of them are carrying multiple ERP or CRM

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Confessions from Non-Visual Consumer of Information

By Cheryl Salazar

Weird title don’t you think? I have to confess that I don’t fit into the demographic of a TV viewer nor that of a video viewer. Perhaps it’s because I grew up in Africa where we received TV in 1976 and then we could only watch the test pattern for 21 hours out of 24.

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Latest Posts
14 Sep 2018

Voice of the Customer: How to Make HAPPY Customers Your HERO!

By Barbara Pfeiffer, The Partner Marketing Group
One of the most popular presentations I do (and I’ve done A LOT over the years) is about bringing the voice of the customer (VoC) into your marketing. So it’s safe to say it is 1) important and 2) a lot harder than people think.
Whether I’m teaching

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19 Jul 2018

What I Learned at the GeekWire Cloud Tech Summit 2018

I recently had the good fortune to attend the GeekWire Cloud Tech Summit in Bellevue, Washington. Focused on Cloud Technology, this is the second year GeekWire has hosted the conference. Attended mainly by developers and techies, I found my way to the business track which was just as valuable. Topics discussed centered around Serverless Environments,

Latest Posts
13 Jun 2018

26 Hot B2B Marketing Stats & Trends

By Michelle Etherton, The Partner Marketing Group
 
Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector

Latest Posts
22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

By Cheryl Salazar, The Partner Marketing Group
 
I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing

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15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

By Michelle Etherton, The Partner Marketing Group
 
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you