When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
Because
Survey Proves Content is King of Technology Marketing in 2018
What’s Fueling Lead Generation Right Now?
“If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.” Credit to Sam Oh for that awesome quote in his article on Entrepreneur.com, 6 Super Simple Content Marketing Hacks to Double Your Lead Generation.
It’s no secret that, in the world
How and Why You Should Now Write Compound Blog Posts
Gloom, despair and agony (a nod to a classic Hee Haw skit) is often the reaction when I ask our clients—primarily our ERP and CRM resellers, ISVs and accounting professionals—about their blogging strategy. Most struggle with producing enough content to meet the schedule on the editorial calendar (if they even have one), much less think
Love it or hate it, your business needs social media
How many of you are feeling the same way I do about social media? The constant stream of drivel—according to Miriam-Webster is ‘to talk stupidly or carelessly’—is definitely what social media is starting to mean to me. Talk about information overload! Whether you personally love it or hate, your business needs social media.
My Facebook
Rockin’ the World of B2B Content Marketing
Content marketing isn’t new. It’s been around longer than we have. But the way your customers search for, consume and use (yes, use!) your content has changed dramatically even over the past year. When you want to differentiate your company and improve customer engagement, B2B content marketing is the hottest ticket in town.
Do you know…
The Quickest Way to Building Your Content Marketing Library
It goes without saying that content marketing is the cornerstone of success in today’s marketing environment. The Content Marketing Institute points out…
“Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated
Countdown to the New Year: Three things technology marketers should be doing now.
Hard to believe but we’re approaching the end of the year already. Whether your marketing plan is on a calendar or fiscal year, there are some things that all technology marketers should be looking at in the October-December timeframe.
October. Plan your holiday activities. Whether you’re doing a simple e-card or a full campaign, there’s
Five things to do before summer ends
Is it possible? Summer is almost over? While the winter snows (particularly for those of us in the Northeast seemed to linger forever), summer is flying by. While my primary piece of advice is to enjoy what’s left, summer does bring a bit of a slowdown to work and gives us an opportunity to get
Keep Calm and Do It Yourself (Or Not): 3 Marketing Examples
Marketing, much like maintaining a home, is a state of “Continual Process Improvement”. Similarly, there are times to DIY, and times to bring in a professional. “Keep Calm and Do It Yourself (Or Not): 3 Marketing Examples” presents 3 great scenarios of how, when and why the DIY approach to marketing works, and when you
Why Social Media Measurement is a Waste of Time
There I’ve said it. And I’m not sorry (even though I know I’ll be getting some push back on this one). As I see it, the results are in. On survey after survey, small to medium B2B marketers are challenged with measuring social media’s impact on their demand generation. While a lucky few (and I
