Blogging

The Partner Marketing Group Blog

Survey Proves Content is King of Technology Marketing in 2018

By Michelle Etherton

When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
Because

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What’s Fueling Lead Generation Right Now?

By Cheryl Strege

“If lead generation is the engine that drives your business, then content marketing is the premium grade gasoline you use to fill that engine.” Credit to Sam Oh for that awesome quote in his article on Entrepreneur.com, 6 Super Simple Content Marketing Hacks to Double Your Lead Generation.
It’s no secret that, in the world

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How and Why You Should Now Write Compound Blog Posts

By Cheryl Strege

Gloom, despair and agony (a nod to a classic Hee Haw skit) is often the reaction when I ask our clients—primarily our ERP and CRM resellers, ISVs and accounting professionals—about their blogging strategy. Most struggle with producing enough content to meet the schedule on the editorial calendar (if they even have one), much less think

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Love it or hate it, your business needs social media

By Cheryl Salazar

How many of you are feeling the same way I do about social media? The constant stream of drivel—according to Miriam-Webster is ‘to talk stupidly or carelessly’—is definitely what social media is starting to mean to me. Talk about information overload! Whether you personally love it or hate, your business needs social media.
My Facebook

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Rockin’ the World of B2B Content Marketing

By Michelle Etherton

Content marketing isn’t new. It’s been around longer than we have. But the way your customers search for, consume and use (yes, use!) your content has changed dramatically even over the past year. When you want to differentiate your company and improve customer engagement, B2B content marketing is the hottest ticket in town.
Do you know…

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The Quickest Way to Building Your Content Marketing Library

By Cheryl Strege

It goes without saying that content marketing is the cornerstone of success in today’s marketing environment. The Content Marketing Institute points out…
“Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated

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Countdown to the New Year: Three things technology marketers should be doing now.

By Barbara Pfeiffer

Hard to believe but we’re approaching the end of the year already. Whether your marketing plan is on a calendar or fiscal year, there are some things that all technology marketers should be looking at in the October-December timeframe.

October. Plan your holiday activities. Whether you’re doing a simple e-card or a full campaign, there’s

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Five things to do before summer ends

By Barbara Pfeiffer

Is it possible? Summer is almost over? While the winter snows (particularly for those of us in the Northeast seemed to linger forever), summer is flying by. While my primary piece of advice is to enjoy what’s left, summer does bring a bit of a slowdown to work and gives us an opportunity to get

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Keep Calm and Do It Yourself (Or Not): 3 Marketing Examples

By Cheryl Strege

Marketing, much like maintaining a home, is a state of “Continual Process Improvement”.  Similarly, there are times to DIY, and times to bring in a professional. “Keep Calm and Do It Yourself (Or Not): 3 Marketing Examples” presents 3 great scenarios of how, when and why the DIY approach to marketing works, and when you

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Why Social Media Measurement is a Waste of Time

By Barbara Pfeiffer

There I’ve said it. And I’m not sorry (even though I know I’ll be getting some push back on this one). As I see it, the results are in. On survey after survey, small to medium B2B marketers are challenged with measuring social media’s impact on their demand generation. While a lucky few (and I

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Latest Posts
13 Jun 2018

26 Hot B2B Marketing Stats & Trends

Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector are faced with a market that evolves constantly, and

Latest Posts
22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing big launch events and delivering partner education—classroom style.
Along

Latest Posts
15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you do THAT?
The answer, my friends, is USE CASES!

Latest Posts
26 Apr 2018

What is GDPR and How Will It Impact U.S. Businesses?

Think the GDPR only applies to European-based companies? Think again. This groundbreaking E.U. data security law is causing a cascade of changes to global business. you might be wondering – What is GDPR? Does GDPR apply to U.S. companies too? Should you be doing something to protect your business? We’ve listed a lot of great

Latest Posts
18 Apr 2018

Survey Proves Content is King of Technology Marketing in 2018

When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
Because