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5 Simple LinkedIn Profile Hacks for 2018

5 Simple LinkedIn Profile Hacks for 2018

By Cheryl Strege, The Partner Marketing Group

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course, there are more than just

A Step-by-Step Guide to Customer Journey Mapping

A Step-by-Step Guide to Customer Journey Mapping

By Cheryl Salazar, The Partner Marketing Group
 
It may sound daunting to pull together, but a customer journey map comes with a powerful impact on your business. The idea is centered on optimizing every touch point a client or prospect has with your company. I recently had the good fortune to participate in

How to Use a ‘Pain Chain’ to Add Customer Value

How to Use a ‘Pain Chain’ to Add Customer Value

By Cheryl Salazar, The Partner Marketing Group
 
A ‘Pain Chain’ is a powerful visual map first introduced by Keith M. Eades in his book, The New Solution Selling: The Revolutionary Process That is Changing the Way People Sell. Software and technology providers can use the Pain Chain to help determine the source of

Have technology marketers lost their voice?

Have technology marketers lost their voice?

By Michelle Etherton, The Partner Marketing Group
 
A few years ago I worked with a Microsoft ISV that is still one of my favorite projects. Why? Because it was FUN! The leader of the company is snarky, silly and smart. With a personality that is both engaging and quirky (in a good way)—it

Join the Information Technology Alliance (ITA) – We Did!

Join the Information Technology Alliance (ITA) – We Did!

By Cheryl Strege, The Partner Marketing Group
 
Despite the many changes in our industry (consolidation, mergers, competition, the cloud, etc.), the value of the “community” has always been unquestioned. After all – it’s a relatively small group. Everyone knows everyone else in the ERP and CRM channel (or at least knows of them)!

7th Anniversary for The Partner Marketing Group!

7th Anniversary for The Partner Marketing Group!

By Cheryl Strege, The Partner Marketing Group
 
Many people believe in the significance of the number 7, as in…

7 year itch
7th inning stretch
7 dwarfs (and their friend, Snow White)
7 colors of the rainbow (their names are famously abbreviated as ‘ROY G BIV’)

At The Partner Marketing Group

What the Heck is Querencia?

What the Heck is Querencia?

By Cheryl Strege, The Partner Marketing Group
 
The impending 10th anniversary of my RIF (Reduction in Force is nice acronym for saying you’re laid off) from Microsoft gives me cause to reflect on how much life has changed in those ten years and while I’m at it, to explain “Querencia”.
Ten years ago

An Open Letter to All Marketers from ME – Your Prospect

An Open Letter to All Marketers from ME – Your Prospect

By Cheryl Strege, The Partner Marketing Group
 
It’s all about ME
Not so Despicable ME
Dear B2B Technology Marketer:
Hi there! I’m your prospect. I’m guessing you may not know a lot about me because when I went to your website I found an awful lot of content about YOU and almost

As an ERP Partner, Would You Compete Solely on Price?

As an ERP Partner, Would You Compete Solely on Price?

By Cheryl Strege, The Partner Marketing Group
 
As this image so beautifully illustrates, there’s always a cheaper alternative to just about anything. We all make choices about the perceived value of the products we purchase.
Case in point: I have a friend who has a need to have the first, the biggest, and

Set yourself apart from the herd

Set yourself apart from the herd

By Cheryl Strege, The Partner Marketing Group
 
It’s worth taking the time annually or bi-annually to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of your business as it grows and changes. The purpose of this analysis is to help you define what you uniquely offer to the market and how to

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Latest Posts
19 Mar 2019

Limited Marketing Resources? Poor Results? Go Deeper, Not Wider

Written by: Barbara Pfeiffer, The Partner Marketing Group
I’ve yet to talk to a marketer at a software/technology reseller or ISV that has all the resources they need to accomplish their goals. While surveys regularly show B2B CMOs investing an average of 7% of gross revenue in marketing, it’s still not happening with most VARs

Latest Posts
07 Feb 2019

2019 Social Media Image Size Guide – Download and Print

Written by: Michelle Etherton, The Partner Marketing Group
This 2019 Social Media Image Size Guide will be your best friend.
Social media is one of the top marketing tactics for B2B marketing, and it’s no secret that visuals are the most effective way to capture attention on any social platform. Admit it, you scroll through

Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial