Channel Marketing

The New Software Marketplace: Should you partner with a Software Distributor?

The New Software Marketplace: Should you partner with a Software Distributor?

By Cheryl Salazar, The Partner Marketing Group
 
I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing

8 Things Partners Want from Your Channel Marketing Program

8 Things Partners Want from Your Channel Marketing Program

By Michelle Etherton, The Partner Marketing Group
Sirius shared that “channel marketers report less than 20% of their partners regularly participate in demand generation efforts.” And other surveys indicate partners use less than 10% of materials provided by software publishers they work with. Are you not getting the results you expect from your channel marketing

Digital Transformation: What does it mean to you and your clients?

Digital Transformation: What does it mean to you and your clients?

By Michelle Glennie, The Partner Marketing Group
 
Digital transformation has been a message and movement we have seen grow throughout many partner and ISV organizations over the past year. It has become a hot marketing topic for the technology industry. With all the buzz, we thought we’d ask some of our clients their

A Day in the Life of Our Virtual Marketing Directors

A Day in the Life of Our Virtual Marketing Directors

By Cheryl Salazar, The Partner Marketing Group
 
Software and technology partners and ISVs come to us seeking marketing assistance, but are often unclear as to what exactly they need. What they do know is they want to improve their marketing, build an effective marketing plan, establish a regular cadence and create powerful content

3 Reasons to Outsource Your Marketing

3 Reasons to Outsource Your Marketing

By Cheryl Strege, The Partner Marketing Group
 
Do you change your own oil? No doubt we could all learn how. When I checked “how to change oil in car” on YouTube, I got 2,780,000 results. But is it a good use of my time? Sure, I could save the $20 bucks Jiffy Lube

Software Publishers: 4 reasons your channel marketing program isn’t working

Software Publishers: 4 reasons your channel marketing program isn’t working

By Barbara Pfeiffer, The Partner Marketing Group
 
According to a recent report by Sirius, “channel marketers report that less than 20% of their partners regularly participate in demand generation efforts.” Other surveys show that partners use less than 10% of materials provided by software publishers they work with. Wonder what’s driving this lack

Building Profitability With the Microsoft Cloud Solution Provider Program

Building Profitability With the Microsoft Cloud Solution Provider Program

By Cheryl Salazar, The Partner Marketing Group
 
I was recently invited by Microsoft to attend Sage Summit 2016 and deliver a presentation on Building Profitability in a Cloud-first Economy, geared specifically towards Sage VARs. Through my preparation on Microsoft Azure and the Microsoft Cloud Solution Provider (CSP) Program, and some great conversations at the

Take Aways from Microsoft WPC 2016

Take Aways from Microsoft WPC 2016

By Michelle Glennie, The Partner Marketing Group
 
I hadn’t been to Microsoft World Partner Conference (WPC) in 10 years and was amazed to see how large the conference had become. With 16,000 partners and ISVs from around the globe in attendance this year, the convention center was filled with an energetic buzz that was

Lean on your ISVs

Lean on your ISVs

By Cheryl Salazar, The Partner Marketing Group
 
It never ceases to amaze me how many resellers don’t take their advantage of their ISV partnerships. ISVs provide you with:

Valuable, relevant content for your users and your prospects
End-to-end solutions for your industry offerings
Revenue share agreements that help you increase your billable

ISVs – Who is your content for?

ISVs – Who is your content for?

By Cheryl Salazar, The Partner Marketing Group
 
There is no doubt that content marketing is the most effective way to market to your prospects today. As ISVs you produce content for end users and resellers, but how you execute can make all the difference.
Make it readily accessible
Make the content you provide

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Latest Posts
14 Sep 2018

Voice of the Customer: How to Make HAPPY Customers Your HERO!

By Barbara Pfeiffer, The Partner Marketing Group
One of the most popular presentations I do (and I’ve done A LOT over the years) is about bringing the voice of the customer (VoC) into your marketing. So it’s safe to say it is 1) important and 2) a lot harder than people think.
Whether I’m teaching

Latest Posts
19 Jul 2018

What I Learned at the GeekWire Cloud Tech Summit 2018

I recently had the good fortune to attend the GeekWire Cloud Tech Summit in Bellevue, Washington. Focused on Cloud Technology, this is the second year GeekWire has hosted the conference. Attended mainly by developers and techies, I found my way to the business track which was just as valuable. Topics discussed centered around Serverless Environments,

Latest Posts
13 Jun 2018

26 Hot B2B Marketing Stats & Trends

By Michelle Etherton, The Partner Marketing Group
 
Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector

Latest Posts
22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

By Cheryl Salazar, The Partner Marketing Group
 
I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing

Latest Posts
15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

By Michelle Etherton, The Partner Marketing Group
 
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you