Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you do THAT?
The answer, my friends, is USE CASES!
10 Brilliant Ideas for Use Cases in Technology Marketing
Posted on
|
Posted in Content Marketing, inbound marketing, Marketing Strategy, Technology Marketing
What is GDPR and How Will It Impact U.S. Businesses?
Posted on
|
Posted in Business, Content Marketing, inbound marketing, Marketing, Marketing Best Practices, Marketing Strategy, Technology Marketing
Think the GDPR only applies to European-based companies? Think again. This groundbreaking E.U. data security law is causing a cascade of changes to global business. you might be wondering – What is GDPR? Does GDPR apply to U.S. companies too? Should you be doing something to protect your business? We’ve listed a lot of great
Survey Proves Content is King of Technology Marketing in 2018
Posted on
|
Posted in Blogging, Content Marketing, inbound marketing, Marketing Metrics, Marketing Strategy, Technology Marketing, Uncategorized
When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and webinars.
Why is blogging such a big deal?
Because
7 Top Technology Marketing Trends for 2018
Posted on
|
Posted in Content Marketing, inbound marketing, Lead Generation, Marketing, Marketing Best Practices, Marketing Metrics, Marketing Strategy, Social Marketing, Social Media, Technology Marketing
If you’re a software technology reseller, vendor, or service provider, the 2018 Technology Marketing Benchmarks and Trends Report might be the most important thing you read all year. Why? Because it’s from your peers in tech marketing. It’s a deep dive into the top marketing trends for you and your competitors.
The Partner Marketing Group
The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel
Posted on
|
Posted in Content Marketing, inbound marketing, Lead Generation, Marketing, Marketing Strategy, Technology Marketing
You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for those solutions. If you want to be on their short list, you need content that convinces them you are worthy of their business! And
8 Overlooked Marketing Tactics You’re Missing Out On
Posted on
|
Posted in Branding, Business, Content Marketing, inbound marketing, Lead Generation, LinkedIn, Marketing, Marketing Best Practices, Marketing Strategy, Social Marketing, Social Media, Technology Marketing
One of the questions I’m frequently asked by marketers is what NEW tactics am I seeing others use? I ALWAYS include “overlooked” trends when answering this question. Of course you want to be innovative, but what’s “new” to you may be something others have been doing successfully for years. Cutting edge isn’t always necessary –
9 Creative Content Ideas to Fuel Your Content Engine
Posted on
|
Posted in Content Marketing, inbound marketing, Marketing, Marketing Best Practices, Marketing Strategy, Nurture Marketing, Social Marketing, Technology Marketing
Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to keep your readers engaged and interested? If you’re stuck in a rut, here are some content ideas to get you
Can Marketing Ever Please Sales?
Posted on
|
Posted in Content Marketing, Lead Generation, Marketing, Sales
As a former marketing manager for Great Plains and Microsoft, back in the day we probably didn’t ask the sales team what type of content they wanted from the marketing department. Maybe we did, but certainly not often enough. Right or wrong, we had our own ideas about what was most effective to (1) generate
Visual Marketing: Tips & tools to make your content stand out
Posted on
|
Posted in Branding, Content Marketing, Creative, inbound marketing, Infographic Design, Marketing, Marketing Best Practices, Marketing Strategy, Social Marketing, Technology Marketing, Uncategorized, Video Marketing
If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles and eBooks all focused on 2017 marketing trends. I
Demystifying Social Selling: What it is and how to get started
Posted on
|
Posted in Content Marketing, inbound marketing, Lead Generation, Marketing, Marketing Best Practices, Marketing Strategy, Sales, Social Marketing, Social Media, Technology Marketing
I’ve been reading about social selling for a couple of years now and see many of my technology clients struggle to implement a successful social selling strategy. When we talk about it, there seems to be a lot of confusion behind what it is, how to do it and what it takes to be successful.
