Content Marketing

10 Brilliant Ideas for Use Cases in Technology Marketing

10 Brilliant Ideas for Use Cases in Technology Marketing

By Michelle Etherton, The Partner Marketing Group
 
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you

Survey Proves Content is King of Technology Marketing in 2018

Survey Proves Content is King of Technology Marketing in 2018

By Michelle Etherton, The Partner Marketing Group
 
When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and

The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel

By Barbara Pfeiffer, The Partner Marketing Group
 
You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for those solutions. If you want to be on their short list, you need content that

9 Creative Content Ideas to Fuel Your Content Engine

9 Creative Content Ideas to Fuel Your Content Engine

By Barbara Pfeiffer, The Partner Marketing Group
 
Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to keep your readers engaged and interested? If you’re stuck in a

Visual Marketing: Tips & tools to make your content stand out

Visual Marketing: Tips & tools to make your content stand out

By Barbara Pfeiffer, The Partner Marketing Group
 
If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles

How Busy B2B Buyers Want Content

How Busy B2B Buyers Want Content

By Michelle Etherton, The Partner Marketing Group
 
Being in the content creation business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for today’s content strategies—B2B buyers want you to get to the

The New Case Study: More creative ways to tell your customer stories

The New Case Study: More creative ways to tell your customer stories

By Cheryl Salazar, The Partner Marketing Group
 
As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If you are the MASTER of telling people how awesome your products are and why they should use them, your potential customers probably checked out a long time ago.
As my colleague

Clever, Creative Customer Success Stories

Clever, Creative Customer Success Stories

By Michelle Etherton, The Partner Marketing Group
 
Whether you call them client case studies or customer success stories, they are one of the most – if not the most – important marketing assets you can have. When you can’t compete on product and price alone (and who can these days?), you better be able to prove

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)

By Barbara Pfeiffer, The Partner Marketing Group
 
In Part 1 of this blog series, I talked about using duplicate content from software publishers and whether or not it will hurt you in terms of your search engine ranking (in short—it won’t—but it won’t help either). Wouldn’t it be great, though, if this existing

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 1)

Channel Partners: The pros and cons of using duplicate content from software publishers (Part 1)

By Barbara Pfeiffer, The Partner Marketing Group
 
In our recent survey on marketing trends for channel partners and ISVs, most indicated coming up with consistent, original content was one of their biggest marketing challenges. At the same time, 67% of B2B buyers rely more on content to research and make purchasing decisions than

Archives
Latest Posts
14 Sep 2018

Voice of the Customer: How to Make HAPPY Customers Your HERO!

By Barbara Pfeiffer, The Partner Marketing Group
One of the most popular presentations I do (and I’ve done A LOT over the years) is about bringing the voice of the customer (VoC) into your marketing. So it’s safe to say it is 1) important and 2) a lot harder than people think.
Whether I’m teaching

Latest Posts
19 Jul 2018

What I Learned at the GeekWire Cloud Tech Summit 2018

I recently had the good fortune to attend the GeekWire Cloud Tech Summit in Bellevue, Washington. Focused on Cloud Technology, this is the second year GeekWire has hosted the conference. Attended mainly by developers and techies, I found my way to the business track which was just as valuable. Topics discussed centered around Serverless Environments,

Latest Posts
13 Jun 2018

26 Hot B2B Marketing Stats & Trends

By Michelle Etherton, The Partner Marketing Group
 
Tired of seeing the same old marketing data from 5 years ago? So are we. That’s we’ve put together a list of 26 recent B2B marketing stats and trends you can use to build your own marketing strategy and team.
Our clients in the tech sector

Latest Posts
22 May 2018

The New Software Marketplace: Should you partner with a Software Distributor?

By Cheryl Salazar, The Partner Marketing Group
 
I got my start in the channel working for a newly appointed Microsoft software distributor where I managed the Microsoft product line. In those days, working for a distributor meant moving heavy boxes filled with thick training manuals, managing floppy drives and SKUs, expediting shipping, executing

Latest Posts
15 May 2018

10 Brilliant Ideas for Use Cases in Technology Marketing

By Michelle Etherton, The Partner Marketing Group
 
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you