By Michelle Etherton, The Partner Marketing Group
Because our clients are software and technology companies, we know firsthand how challenging it is to tell a complex story in a way non-techie people understand. Oh, and by the way, you’ve also got to make it creative, engaging and relevant. How the heck do you
10 Brilliant Ideas for Use Cases in Technology Marketing
Survey Proves Content is King of Technology Marketing in 2018
By Michelle Etherton, The Partner Marketing Group
When we analyzed the data from our 2018 Technology Marketing Benchmarks and Trends Report, one stunning fact stood out from the rest: Blogging shot to the #1 spot for lead generation tactics last year, jumping ahead of past tried-and-true methods like email marketing, social media, and
The Marketing Curmudgeon: Stop Hiding Your Light Under a Bushel
By Barbara Pfeiffer, The Partner Marketing Group
You’ve seen the stats over and over again. Today’s buyer is independent. Before they ever contact you, they’ve already researched your solutions and, hopefully, your company as a potential provider for those solutions. If you want to be on their short list, you need content that
9 Creative Content Ideas to Fuel Your Content Engine
By Barbara Pfeiffer, The Partner Marketing Group
Content marketing is more than just blogging and creating an occasional eBook. We’ve written in the past about visual content, but what other types of content and formats can you add to your portfolio to keep your readers engaged and interested? If you’re stuck in a
Visual Marketing: Tips & tools to make your content stand out
By Barbara Pfeiffer, The Partner Marketing Group
If people hear a piece of information, after three days they will remember about 10% of it. If you present that information as an image OR pair it with an image, they will remember 65%. Source: BrainRules.
I’ve been reading through a plethora of blogs, articles
How Busy B2B Buyers Want Content
By Michelle Etherton, The Partner Marketing Group
Being in the content creation business, we’re always keeping pulse on what buyers want from the content we create for our clients. I recently read a report that drove home one of the biggest considerations for today’s content strategies—B2B buyers want you to get to the
The New Case Study: More creative ways to tell your customer stories
By Cheryl Salazar, The Partner Marketing Group
As technology marketers, or technologists, our comfort zone often lies in our product knowledge. If you are the MASTER of telling people how awesome your products are and why they should use them, your potential customers probably checked out a long time ago.
As my colleague
Clever, Creative Customer Success Stories
By Michelle Etherton, The Partner Marketing Group
Whether you call them client case studies or customer success stories, they are one of the most – if not the most – important marketing assets you can have. When you can’t compete on product and price alone (and who can these days?), you better be able to prove
Channel Partners: The pros and cons of using duplicate content from software publishers (Part 2)
By Barbara Pfeiffer, The Partner Marketing Group
In Part 1 of this blog series, I talked about using duplicate content from software publishers and whether or not it will hurt you in terms of your search engine ranking (in short—it won’t—but it won’t help either). Wouldn’t it be great, though, if this existing
Channel Partners: The pros and cons of using duplicate content from software publishers (Part 1)
By Barbara Pfeiffer, The Partner Marketing Group
In our recent survey on marketing trends for channel partners and ISVs, most indicated coming up with consistent, original content was one of their biggest marketing challenges. At the same time, 67% of B2B buyers rely more on content to research and make purchasing decisions than
