inbound marketing

5 Simple LinkedIn Profile Hacks for 2018

5 Simple LinkedIn Profile Hacks for 2018

By Cheryl Strege, The Partner Marketing Group

Do you want to generate new business from LinkedIn this year? If not, stop reading right now. This post isn’t for you. But if you do want to start getting more leads on LinkedIn, follow these 5 simple hacks below.
Of course, there are more than just

3 tasks to keep your marketing content from collecting dust

3 tasks to keep your marketing content from collecting dust

By Barbara Pfeiffer, The Partner Marketing Group
 
In a blog interview with the Content Marketing Institute, Andy Crestodina, the co-founder of Orbit Media, expressed the opinion that it’s common to see people “spend 80% of their time on content and 20% of their time marketing it.”
From my experience with our clients, as well

Why Software Resellers Need to Get Out of the Content Business

Why Software Resellers Need to Get Out of the Content Business

I’ve been doing a lot of training on the importance of content (particularly as it relates to inbound marketing), building a content plan, and developing content that resonates with your audience. I’ve gotten some really good feedback on the sessions. Sadly, the feedback is always followed by a “but”. Great session BUT we don’t have

4 Ways Prospects Find You to be Credible

4 Ways Prospects Find You to be Credible

In my last blog I focused on the need to show your prospects they can trust you by weaving credibility into all you do. Now I’d like to share 4 ideas that will take you a step further in your credibility efforts.

Connect with thought leaders. A survey by ITSMA shows that independent

Show Me – Don’t Tell Me

Show Me – Don’t Tell Me

According to a recent report by ITSMA, 62% of software buyers believe reports from independent analyst groups (e.g. Gartner) are most helpful during the sales process. That’s not surprising. Companies buy based on trust. In this self-serve world where “93% of B2B buyers use search to begin the buying process” (iMEDIA CONNECTION) credibility gives you

“What’s an Action Train”, You Ask?

In short, it’s a technique to persuade your prospect or customer to do “one more thing”. Amazon.com has this mastered. While you’re looking at a book or other product, you’ll be served up a list of “Frequently Bought Together” and “Customers Who Bought This Item Also Bought Something Else”. According to MarketingProfs, it’s difficult to

Five Components for the Next Stellar Marketing Campaign

Five Components for the Next Stellar Marketing Campaign

By Barbara Pfeiffer, The Partner Marketing Group
 
I’ve been spending a lot of time lately with my clients  looking at social media, marketing automation and content as well as all the other little tidbits that make up the new world of in-bound marketing.  Which got me thinking? What really makes a good marketing campaign?

Draw in Potential Customers When They’re Ready

Draw in Potential Customers When They’re Ready

By Michelle Glennie, The Partner Marketing Group
 
As a marketer, the main task you have is to draw in potential customers. The challenge is how you effectively do that on a consistent basis. You may have realized a pattern and not even be aware of it. When you are in the market for a

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Latest Posts
15 Jan 2019

Want to Sell More Software? 3 Reasons to Start Targeting the CMO

Written by: Michelle Glennie, The Partner Marketing Group
With the customer experience driving digital transformation, software partners must shift their sales and marketing approach if they want to sell more software. The CMO is the strategic force behind customer experience and, therefore, an important decision maker for software purchases.
So where should you start? When

Latest Posts
08 Jan 2019

Top 5 Technology Marketing Blogs of 2018

Written by: Michelle Etherton, The Partner Marketing Group
The start of a new year usually brings about countdowns of favorites and chart-toppers over the past year, and marketing is no different! What were the hottest technology marketing trends and topics in 2018?
Based on our top performing articles over the past year, we’ve brought you

Latest Posts
10 Dec 2018

Nurture Marketing Series 4 of 4: Trial Nurture Marketing Campaign Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
Through this series, you’ve learned what nurture marketing is, how to create a drip nurture campaign to stay top of mind and how to move a prospect through the sales process with trigger based nurture marketing campaigns. Now we will walk through how you can create trial

Latest Posts
10 Dec 2018

Nurture Marketing Series 3 of 4: Trigger Based Campaign / Lead Nurturing Best Practices for B2B Companies

Written by: Barbara Pfeiffer, The Partner Marketing Group
What is lead nurturing? How do you create a trigger marketing campaign? In the past two blogs of this series, I’ve shared the different types of nurture marketing with a deeper dive into drip nurture and now I’ll help you through lead nurture best practices.
As I

Latest Posts
29 Nov 2018

Nurture Marketing Series 2 of 4: Building a Successful Drip Nurture Marketing Plan for B2B Companies

Written by: Barbara Pfeiffer
For part 2 of our nurture marketing blog series, we will discuss in-depth how to create a drip nurture marketing plan for B2B companies.

What is a drip campaign?
As defined in my previous blog, What is Nurture Marketing and Why Is It Important in B2B Marketing?, drip nurture is